CASE STUDY ON-
ANUJ KUMAR TIWARI MADAN PRIYADARSHAN
SANDESH SHARMA PAWAN SINGH
MEANING OF ENTREPRENEURSHIP
The term “entrepreneurship” comes from the French verb
“entreprendre” and the German word “unternehmen”, both mean to “undertake”.
According to Schumpeter,
“the carrying out of new combinations we call ‘enterprise’,” and “the individuals
whose function it is to carry them out we call ‘entrepreneurs’.” Schumpeter tied
entrepreneurship to the creation of five basic “new combinations” namely:
introduction of a new product, introduction of a new method of production,
opening of a new market, the conquest of a new source of supply and carrying
out of a new organization of industry. 09-05-2016 2
ENTREPRENEURIAL SCENARIO IN INDIA
During post independence era, entrepreneurship has begun to grow faster.
The Government of India has spelt through industrial policy statements steps
for rapid and balanced industrialization of the country. The government
recognizes the vital role of the private sector in accelerating industrial
development especially after the economic liberalization in 1991.
MEANING OF INTRAPRENEUR
An intrapreneur is an inside entrepreneur, or an entrepreneur within a large
firm, who uses entrepreneurial skills without incurring the risks associated
with those activities. Intrapreneurs are usually employees within a company
who are assigned a special idea or project, and are instructed to develop the
project like an entrepreneur would. Intrapreneurs usually have the resources
and capabilities of the firm at their disposal. The intrapreneur's main job is to
turn that special idea or project into a profitable venture for the company.
ENTREPRENEUR & INTRAPRENEUR (difference)
Differences Entrepreneur Intrapreneur
An entrepreneur is independent in his operations An intraprenuer is dependent on the entrepreneur,
i.e. the owner.
Raising of Funds
An entrepreneur himself raises funds required for the
Funds are not raised by the Intrapreneur.
Entrepreneur bears the risk involved in the business. An intraprenuer does not fully bear the risk involved
in the enterprise.
An entrepreneur operates from out side On the contrary, an intraprenuer operates from
within the organization itself.
An entrepreneur begins his business with a newly set
An intrapreneur sets up his enterprise after working
someone else’s organization.
As an entrepreneur establishes new business, so he
does not possess any experience over the business.
An intrapreneur establishes his business after
gathering experiences through working in the other
WHAT IS “ZOMATO”
Zomato is a restaurant search and discovery service
founded in 2008 by Deepinder Goyal and Pankaj
Chaddah. It currently operates in 23 countries, including
India, Australia and the United States. It features
restaurant information such as scanned menus and
photos sourced by local street teams, as well as user
reviews and ratings. The company also provides cashless
payment, online ordering, white-label apps, table
reservation, and point-of-sale systems
ABOUT- DEEPINDER GOYAL
He hails from Punjab and happens to be a lover of food. Deepinder
Goyal family background is humble and middle class like most other
Indians but he did his master in technical field from IIT. Zomato CEO
Deepinder Goyal age does not matter much when you have big ideas to
He started foodiebay.com 3 years ago and now he has a flourishing
business named Zomato. He founded foodiebay.com when he was just
29 and his parents were shell shocked when he left his high earning job
at Bain and Co.
Deepinder Goyal wedding date is 18 November 2011 and it is
known that Deepinder Goyal wife has given birth to a daughter
named Siara. The Zomato CEO marriage was not much of hype
because the truth of the Indian society is that entrepreneurs
are asked to get a secure job before marriage.
LOVE LIFE, MARRIAGE ,WIFE
MESSAGE FOR COLLEGE STUDENTS
First and foremost, it’s not about the idea but the execution.
Even if you already have a product in the market, you can always
do it better. Once you are determined to do something, the
other thing to take care of is that you need to find good people
to work with. People who are as committed to the job as you
are. Do not think about money and raising funds upfront, but
create a valuable product, which people would like to use. Also,
Murphy’s Law is one of the fundamentals you need to get in
your head before starting up – “If something can go wrong, it
- DEEPINDER GOYAL
THE INTRAPRENEUR-”SUNDER PICHAI”
Sundar Pichai is a computer engineer and the current CEO of Google
Inc. The technology giant Google, which specializes in Internet-related
services and products, underwent a major corporate restructuring in
2015 following which Alphabet Inc was launched as its parent company
with co-founders Larry Page as its CEO and Sergey Brin as President
Having received his education from some of the most prestigious
institutions in the world, he worked in engineering and product
management at Applied Materials and in management consulting at
McKinsey & Company before becoming a part of Google. Pichai is
well-liked by his colleagues and is dubbed as the “man behind
Google’s most important products.
Early life and education
He was born as Pichai Sundararajan on July 12, 1972, in Chennai, Tamil
Nadu, India. His father, Regunatha Pichai, worked as an electrical engineer
for the British conglomerate GEC and managed a factory that made
electrical components. His mother used to be a stenographer before having
children. He has one brother.
Pichai grew up in a middle-class home and was a bright student. He
excelled academically at his school, Padma Seshadri Bala Bhavan, and
earned a seat in the Indian Institute of Technology in Kharagpur, one of the
most prestigious engineering institutions in India.
He did his B.Tech in Metallurgical Engineering from IIT Kharagpur and then
won a scholarship to study materials science and semiconductor physics
from Stanford University from where he eventually earned his M.S.
He is married to Anjali
Pichai, a chemical
engineer and same-year
classmate at IIT Kharagpur,
and has two children
He initially planned to pursue a Ph.D. from Stanford and embark on an academic career. However, he
dropped out and joined Applied Materials—a Silicon Valley semiconductor maker—as an engineer and
product manager. He did not work there for long.
He went on to complete his MBA from the Wharton School of the University of Pennsylvania (2002),
where he was named a Siebel Scholar and a Palmer Scholar.
Following the completion of his MBA he was appointed as a management consultant at McKinsey &
He joined Google in 2004. Initially he worked on Google’s search toolbar as a part of a small team. The
toolbar gave users of Internet Explorer and Firefox easy access to Google search.
He also worked on other Google products like Google Gears and Google Pack. The success of Google’s toolbar
gave Pichai the idea that Google should develop its own browser. He discussed his idea with his seniors and
faced an objection from then-CEO Eric Schmidt, who thought that developing a browser would be a too
However, Pichai persevered and convinced the co-founders of Google, Larry Page and Sergey Brin, to launch
Google’s own browser. Pichai played a pivotal role in the ultimate launch of the browser, Google Chrome, in
2008. Chrome proved to be a great success as it allowed the users to directly access Google’s search engine.
Pichai became an internationally known figure following the phenomenal success of the Chrome which
eventually became the No. 1 browser in the world, surpassing competitors such as Internet Explorer and
Firefox. The Chrome also paved the way for a series of other important products like Chrome OS,
Chromebooks, and Chromecast.
In 2008, Pichai was promoted to Vice President of product development. In this position he started appearing
more often at Google presentations and continued rising up the ranks in Google. By 2012, he had become the
Senior Vice President of Chrome and apps.
In 2013, Andy Rubin, the creator of Android, left to work on a different project. Larry Page then made Pichai
in-charge of Android as well. His influence continued to increase and he was made the Product Chief in
In 2015, Google formed a company, Alphabet Inc., to serve as a holding company and conglomerate to own
the subsidiaries that were previously owned by Google, including a new “slimmed down” version of Google
itself. On 10 August 2015, Sundar Pichai was named the new CEO of Google.
In February 2016, he was awarded 273,328 shares of Google's holding company Alphabet, which led to a rise
in his net worth. These shares were worth $199 million, and this took his holdings up to $650 million.
An engineering genius known for his innovative ideas, Sundar
Pichai is best known as the mastermind behind the launch of
the Chrome browser in 2008. He played a pivotal role in
convincing his seniors at Google to launch the browser which
in time became the most popular browser on the internet
and also led to the launch of the Chrome operating system.
Sundar Pichai has an estimated net worth of $650 million
Top 10 Facts You Did Not Know About Sundar
Sundar Pichai is a huge cricket fan and was the captain of his school cricket team.
His family did not possess a phone until he was 12.
He once tried to talk a friend out of working at Google before joining the
Sundar Pichai joined Google even before the company went public.
He is very good at remembering numbers and could remember every telephone
number he dialed when he was young.
o He interacts with students at iit-kharagpur over skype at regular
o The google ceo is not at all “nerdy” as his appearance might suggest!
He is actually very grounded, helpful and friendly.
o He has been the master of ceremonies at google for the past
o It is rumoured that twitter tried to poach sundar pichai, a few
year back, while he was working at google, but google paid
him an exorbitantly higher pay to retain him.
o He was also one of the top contenders for the post of ceo at
Microsoft, which ultimately went to Satya Nadella.