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PRINCIPLES OF
MANAGEMENT
PRESENTED TO
MS. NAZIA PARVEEN
PRESENTED BY
Harram Aneeqa
MOBILINK
PAKISTAN MOBILE COMMUNICATIONS LTD
Started operations in 1994 as first
GSM cellular Mobile service in Pakistan
In 2001, had a market share of 40%
In April 2001, Orascom Telescom Holding took
over management.
Provides nationwide coverage in 5000+ cities,
towns, and villages across Pakistan.
COMPANY’S INFORMATION
HISTORY
PRODUCTS
Pre-paid
Targets specifically enthusiastic
teenagers
Lower rates and packages that matches
their personality
MOBILINK JAZZ
Launched post-paid services on the 11th of
May, 2004.
It ignited an evolution in the
communication industry redefining the
essence of the post-paid services in
Pakistan
MOBILINK INDIGO
Mobilink Blackberry
Mobilink PCO
Mobilink WiMAX
Mobilink TV
Mobilink Game ON
Jazz Cricket SIM
OTHER PRODUCTS
PSO Cards
PIA Reservations
Stock Watch
Fax Mail
Corporate SMS
ISO 9002 Quality Management System Certification
for Billing, Engineering Departments and CS
Contact Center .
Largest Call Center in Pakistan, which is there to
assist the customers 24hours.
ACHIEVEMENTS
Only cellular service in Pakistan to provide
coverage on the M2 motorway
Bilateral roaming in over 100 countries around
the world with true international roaming with
over 300 operators across the globe.
First mobile operator in Pakistan to offer
extensive GPRS Roaming and BlackBerry
roaming services
Business class
Ladies
SME Sector
Sports
Flight Roaming
MARKET SEGMENTATION
MARKET SHARE IN 2012
GENERAL IDEA OF
TOPICS
Manager
A person who plans, monitors,
directs work of a group of
individuals and takes
corrective action.
To coordinate the efforts of people ,to
accomplish goals and objectives using
available resources efficiently and
effectively.
MANAGEMENT
Planning
Organizing
Leading
Controlling
MANAGEMENT FUNCTIONS
Interpersonal Roles
Figurehead, Leader, Liaison
Informational Roles
Monitor, Disseminator, Spokesperson
Decisional Roles
Entrepreneur, Resource Allocator, Disturbance
Handler, Negotiator
MANAGEMENT ROLES:
 CONCEPTUAL SKILLS:
Ability to think creatively, analyze and understand
complicated and abstract ideas.
 HUMAN SKILLS:
The ability to work well with other people.
 TEHNICAL SKILLS:
The knowledge and capabilities to perform
specialized tasks.
MANAGEMENT SKILLS
Decision making process
Identification of the purpose of the decision
 Information gathering
Principles for judging the alternatives
Brainstorm and analyze the different choices
Evaluation of alternatives
Select the best alternative
Execute the decision
Evaluate the results
DECISION MAKING
Linear thinking
Non-linear thinking
DECISION MAKING STYLES
THE HUMAN RESOURCE PROCESS:
1. Identifying and selecting competent
employees
2. Providing employees with needed
knowledge and skills
3. Retaining competent high performing
employees
HUMAN RESOURCE MANAGEMENT
IMPLEMENTATION OF
TOPICS
HIERARCHY OF
MANAGEMENT IN
MOBILINK
Irfan Akram (V.P. Customer Care)
Agha Qasim (V.P. Corporate Affairs)
Sadia Ahmed (V.P. Hr And Administration)
Farid Ahmed (V.P. Marketing)
Tariq Rashid (Chief Strategy Officer)
Bilal Munir Sheik (Chief Commercial Oficer)
Ramay Rayad Kamel (Chief Technology Officer)
Irfan Farooq (Deputy Chief Technology Officer)
Andis Locmelis (Chief Financial Officer)
Rashid Khan (President and CEO)
MANAGEMENT
FUNCTIONS
Goals are set by parent company Orascom.
Strategic goals are set by four think tanks within
an organization with foreign think tanks in
Egypt.
Every employee works individually to achieve
common directed goals in independent way.
Hive mentality method (every employee thinks
alike), follow target achieving method.
PLANNING
Reporting is mechanism of monitoring.
President reports to parent company.
Employee empowerment, delegation of authority
(span of control).
Each employee has autonomous control.
Little direct supervision
CONTROLLING
Leaders of team/ departments in major cases
follow agreement.
Take consideration of suggestions, feedback of
each employee in teams for better outcome.
Very friendly leaders with high communication
still to convey idea/ orders back and forth.
Increasing motivations and participations
LEADING
Finance department deals with financial matters
of the company.
Marketing dept deals with competition.
Customer care deals in support centre, call
centre, service centre (franchise, charity etc.)
Strategy dept deals in planning.
Sales dept deals in sales.
HR dept deals in work force decision
ORGANIZING
A combination of conceptual, human and
technical skills
Mostly good communication and dealing
with people is desired
SKILLS NEEDED AT MOBILINK
“Our people are our greatest asset”.
They focus on People Development
And ensure to staff Mobilink with world class
Professionals and
That the right systems are in place to encourage
them to develop to their full potential
HUMAN RESOURCE MANAGEMENT
Sources:
Current Mobilink Employees
Internal and external Advertisements
Data Bank Employment Agencies and
consultants
RECRUITMENT POLICIES OF MOBILINK:
Applicants may submit a hand
written/typed application, a legal bio-data
and 2 passport sized photograph to HR
department .
They are required to fill the standard
application form of the company.
GENERAL CONDITIONS FOR RECRUITMENT:
 Internal recruitment is done for the managers of the
higher grade and directors.
 When a position is vacant, the HR department views
past performances then right person is promoted to that
position.
 At the manager and director level, the internal
recruitment process is mostly carried out
 But when a suitable person is not available for the
desired post from within the organization then external
recruitment is carried out.
INTER JOB HIRING
The line managers are required to make a
requisition form for the job
 In which they have to mention their need taking
in account the budget for establishment
And salaries for the position of Management,
Business Support Officers and Workers
NEW STAFF HIRING
The sources that MOBILINK uses to attract applicants
are:
 Inviting applications through advertisement
 Recommendations from the head hunters
 Applications obtained from the data bank of Mobilink
The HR department also prepares appointment letters,
service agreement and finalizes other documentation for
service record
SELECTION TOOLS
 Information regarding the qualifications and job
description is provided by the company to identify
suitable candidates.
 Candidates are supposed to complete the Pre-
Employment forms and then the HRM department
conducts the interviews and tests.
 There is a restriction by the company that the HRM
department must agree before the final selection of the
candidate.
SELECTION CRITERIA
Mobilink’s Hiring Committee constitutes
following members for hiring on all the levels:
Respective Department head
Head Of Human Resources
President
HIRING COMMITTEE
After successful selection, candidates get
appointment letters
It spells out the Terms and conditions of the
employment and benefits applicable to the
position.
At the time of confirmation the concerned
department is send the feedback for
confirmation.
APPOINTMENT LETTERS
 Objective is to inform all new employees with the basic
structure and rules of Mobilink.
 Human resource Department is responsible
for orientation.
 Within 30 days of employment all new employees attend
a formal orientation program which includes:
 Nature of business
 History-philosophy and structure of company
 Structure chain command within the company
 Company benefit plans
 Layout and facilities offered by the company.
ORIENTATION OF NEW EMPLOYEES
 The employees are trained technically and periodically
either locally or abroad according pre-planned
programs.
 Upgrades capabilities of employees, provides guidance
and individual counseling.
 Construct training programs and provide employees a
variety of Job skills.
 Offers Technical, Clerical, Supervisory and Managerial
courses
TRAINING AND DEVELOPMENT IN MOBILINK
GSM
 Provides a formal review program to evaluate work
performance and to promote communication and
discussion of job performance w.r.t. Past performance
 Mobilink asses the employee on:
Leadership.
Communication skills.
Team work and Co-operation.
Problem solving & decision making.
Flexibility.
Customer focus.
PERFORMANCE MANAGEMENT IN MOBILINK
GSM
 All vacancies for Positions of grade level Assistant
Manager and above are announced internally or
displayed on notice board.
 Employee should have One year experience of work in
Mobilink company
 Selected person ensure to meet all requirements and will
join the new job after getting clearance from department
head
CAREER DEVELOPMENT IN MOBILINK GSM
Credible measures of performance that
employees understand and accept are critical
for achieving high level performance.
 Measuring employee accomplishments, using
both qualitative and quantitative measures,
provides the information that supervisors and
employees need in order to monitor performance.
MEASURING EMPLOYEE PERFORMANCE:
The timing although is 9 am to 5 pm, but the
normal employee leaves his office after 6 a.m.
The hierarchy has three HR managers for
Islamabad, and one for Lahore.
Mobilink has a formal environment which can be
changed to more relax and friendly environment.
CURRENT ISSUES OF HRM IN MOBILINK
According to the manager: a real time decision
maker makes decisions at the spot.
But when it comes to dealing with bigger
problems and setting new strategies
management team sits down for weeks and even
months to discuss and collaborate in the
process.
DECISION MAKING
 Effective decision making in Mobilink consists of 6
steps
Step 1: Identifying and defining the problem
Step 2: Developing the approach and establishing
research design and strategy
Step 3: Collecting the data
Step 4: Performing data analysis
Step 5: Reporting and presentation
Step 6: Making a decision
DECISION MAKING PROCESS IN MARKETING
BY MOBILINK
The Decision making styles depend upon the
manager and the nature of the decision.
Mr. Hassan possesses a linear thinking style.
He bases his entire decision making on the
logical and rational facts from the external data
and calculations.
DECISION MAKING STYLES:
IMPACT ON COMPANY’S
PERFORMANCE
Mobilink is following all management functions
effectively, corporate strategies are developed and
communicated from Orascom.
Regional offices are accountable to the parent
company from where instructions are received and
applied in the organization nationwide.
Mobilink has a friendly environment, each employee
is empowered to exercise designated powers and has
an authority to directly contact the president.
Mobilink has research setup that identifies emerging
local opportunities and makes suggestions to the
parent organization.
Marketing team at Mobilink is working at the best of
their abilities in designing and executing distinctive
marketing approaches in such a competitive local
telecom scenario.
Justified compensation planning and exquisite
retention policies have enabled Mobilink to hire and
retain best professionals in the industry.
Mobilink has proven itself as a socially responsible
corporate by participating in charity and education
programs that support the poor
 Mobilink is an equal opportunity employer who caters to
a variety of needs of their internal and external
customers
 There have been constant efforts on their part to build a
team- oriented environment where the strengths and
opportunities can be nurtured and exploited.
 Threats and weaknesses are identified and through
systematic development and training are dealt with to
convert them into strengths and opportunities.
 Mobilink is one of the pioneers in telecom sectors in
Pakistan and have proved with time that a satisfied
workforce is one of many ingredients of success.
CONCLUSION
THANK YOU

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Mobilink

  • 5. Started operations in 1994 as first GSM cellular Mobile service in Pakistan In 2001, had a market share of 40% In April 2001, Orascom Telescom Holding took over management. Provides nationwide coverage in 5000+ cities, towns, and villages across Pakistan. COMPANY’S INFORMATION HISTORY
  • 7. Pre-paid Targets specifically enthusiastic teenagers Lower rates and packages that matches their personality MOBILINK JAZZ
  • 8. Launched post-paid services on the 11th of May, 2004. It ignited an evolution in the communication industry redefining the essence of the post-paid services in Pakistan MOBILINK INDIGO
  • 9. Mobilink Blackberry Mobilink PCO Mobilink WiMAX Mobilink TV Mobilink Game ON Jazz Cricket SIM OTHER PRODUCTS
  • 10. PSO Cards PIA Reservations Stock Watch Fax Mail Corporate SMS
  • 11. ISO 9002 Quality Management System Certification for Billing, Engineering Departments and CS Contact Center . Largest Call Center in Pakistan, which is there to assist the customers 24hours. ACHIEVEMENTS
  • 12. Only cellular service in Pakistan to provide coverage on the M2 motorway Bilateral roaming in over 100 countries around the world with true international roaming with over 300 operators across the globe. First mobile operator in Pakistan to offer extensive GPRS Roaming and BlackBerry roaming services
  • 16. Manager A person who plans, monitors, directs work of a group of individuals and takes corrective action.
  • 17. To coordinate the efforts of people ,to accomplish goals and objectives using available resources efficiently and effectively. MANAGEMENT
  • 19. Interpersonal Roles Figurehead, Leader, Liaison Informational Roles Monitor, Disseminator, Spokesperson Decisional Roles Entrepreneur, Resource Allocator, Disturbance Handler, Negotiator MANAGEMENT ROLES:
  • 20.  CONCEPTUAL SKILLS: Ability to think creatively, analyze and understand complicated and abstract ideas.  HUMAN SKILLS: The ability to work well with other people.  TEHNICAL SKILLS: The knowledge and capabilities to perform specialized tasks. MANAGEMENT SKILLS
  • 21. Decision making process Identification of the purpose of the decision  Information gathering Principles for judging the alternatives Brainstorm and analyze the different choices Evaluation of alternatives Select the best alternative Execute the decision Evaluate the results DECISION MAKING
  • 23. THE HUMAN RESOURCE PROCESS: 1. Identifying and selecting competent employees 2. Providing employees with needed knowledge and skills 3. Retaining competent high performing employees HUMAN RESOURCE MANAGEMENT
  • 26. Irfan Akram (V.P. Customer Care) Agha Qasim (V.P. Corporate Affairs) Sadia Ahmed (V.P. Hr And Administration) Farid Ahmed (V.P. Marketing) Tariq Rashid (Chief Strategy Officer) Bilal Munir Sheik (Chief Commercial Oficer) Ramay Rayad Kamel (Chief Technology Officer) Irfan Farooq (Deputy Chief Technology Officer) Andis Locmelis (Chief Financial Officer) Rashid Khan (President and CEO)
  • 28. Goals are set by parent company Orascom. Strategic goals are set by four think tanks within an organization with foreign think tanks in Egypt. Every employee works individually to achieve common directed goals in independent way. Hive mentality method (every employee thinks alike), follow target achieving method. PLANNING
  • 29. Reporting is mechanism of monitoring. President reports to parent company. Employee empowerment, delegation of authority (span of control). Each employee has autonomous control. Little direct supervision CONTROLLING
  • 30. Leaders of team/ departments in major cases follow agreement. Take consideration of suggestions, feedback of each employee in teams for better outcome. Very friendly leaders with high communication still to convey idea/ orders back and forth. Increasing motivations and participations LEADING
  • 31. Finance department deals with financial matters of the company. Marketing dept deals with competition. Customer care deals in support centre, call centre, service centre (franchise, charity etc.) Strategy dept deals in planning. Sales dept deals in sales. HR dept deals in work force decision ORGANIZING
  • 32. A combination of conceptual, human and technical skills Mostly good communication and dealing with people is desired SKILLS NEEDED AT MOBILINK
  • 33. “Our people are our greatest asset”. They focus on People Development And ensure to staff Mobilink with world class Professionals and That the right systems are in place to encourage them to develop to their full potential HUMAN RESOURCE MANAGEMENT
  • 34. Sources: Current Mobilink Employees Internal and external Advertisements Data Bank Employment Agencies and consultants RECRUITMENT POLICIES OF MOBILINK:
  • 35. Applicants may submit a hand written/typed application, a legal bio-data and 2 passport sized photograph to HR department . They are required to fill the standard application form of the company. GENERAL CONDITIONS FOR RECRUITMENT:
  • 36.  Internal recruitment is done for the managers of the higher grade and directors.  When a position is vacant, the HR department views past performances then right person is promoted to that position.  At the manager and director level, the internal recruitment process is mostly carried out  But when a suitable person is not available for the desired post from within the organization then external recruitment is carried out. INTER JOB HIRING
  • 37. The line managers are required to make a requisition form for the job  In which they have to mention their need taking in account the budget for establishment And salaries for the position of Management, Business Support Officers and Workers NEW STAFF HIRING
  • 38. The sources that MOBILINK uses to attract applicants are:  Inviting applications through advertisement  Recommendations from the head hunters  Applications obtained from the data bank of Mobilink The HR department also prepares appointment letters, service agreement and finalizes other documentation for service record SELECTION TOOLS
  • 39.  Information regarding the qualifications and job description is provided by the company to identify suitable candidates.  Candidates are supposed to complete the Pre- Employment forms and then the HRM department conducts the interviews and tests.  There is a restriction by the company that the HRM department must agree before the final selection of the candidate. SELECTION CRITERIA
  • 40. Mobilink’s Hiring Committee constitutes following members for hiring on all the levels: Respective Department head Head Of Human Resources President HIRING COMMITTEE
  • 41. After successful selection, candidates get appointment letters It spells out the Terms and conditions of the employment and benefits applicable to the position. At the time of confirmation the concerned department is send the feedback for confirmation. APPOINTMENT LETTERS
  • 42.  Objective is to inform all new employees with the basic structure and rules of Mobilink.  Human resource Department is responsible for orientation.  Within 30 days of employment all new employees attend a formal orientation program which includes:  Nature of business  History-philosophy and structure of company  Structure chain command within the company  Company benefit plans  Layout and facilities offered by the company. ORIENTATION OF NEW EMPLOYEES
  • 43.  The employees are trained technically and periodically either locally or abroad according pre-planned programs.  Upgrades capabilities of employees, provides guidance and individual counseling.  Construct training programs and provide employees a variety of Job skills.  Offers Technical, Clerical, Supervisory and Managerial courses TRAINING AND DEVELOPMENT IN MOBILINK GSM
  • 44.  Provides a formal review program to evaluate work performance and to promote communication and discussion of job performance w.r.t. Past performance  Mobilink asses the employee on: Leadership. Communication skills. Team work and Co-operation. Problem solving & decision making. Flexibility. Customer focus. PERFORMANCE MANAGEMENT IN MOBILINK GSM
  • 45.  All vacancies for Positions of grade level Assistant Manager and above are announced internally or displayed on notice board.  Employee should have One year experience of work in Mobilink company  Selected person ensure to meet all requirements and will join the new job after getting clearance from department head CAREER DEVELOPMENT IN MOBILINK GSM
  • 46. Credible measures of performance that employees understand and accept are critical for achieving high level performance.  Measuring employee accomplishments, using both qualitative and quantitative measures, provides the information that supervisors and employees need in order to monitor performance. MEASURING EMPLOYEE PERFORMANCE:
  • 47. The timing although is 9 am to 5 pm, but the normal employee leaves his office after 6 a.m. The hierarchy has three HR managers for Islamabad, and one for Lahore. Mobilink has a formal environment which can be changed to more relax and friendly environment. CURRENT ISSUES OF HRM IN MOBILINK
  • 48. According to the manager: a real time decision maker makes decisions at the spot. But when it comes to dealing with bigger problems and setting new strategies management team sits down for weeks and even months to discuss and collaborate in the process. DECISION MAKING
  • 49.  Effective decision making in Mobilink consists of 6 steps Step 1: Identifying and defining the problem Step 2: Developing the approach and establishing research design and strategy Step 3: Collecting the data Step 4: Performing data analysis Step 5: Reporting and presentation Step 6: Making a decision DECISION MAKING PROCESS IN MARKETING BY MOBILINK
  • 50. The Decision making styles depend upon the manager and the nature of the decision. Mr. Hassan possesses a linear thinking style. He bases his entire decision making on the logical and rational facts from the external data and calculations. DECISION MAKING STYLES:
  • 52. Mobilink is following all management functions effectively, corporate strategies are developed and communicated from Orascom. Regional offices are accountable to the parent company from where instructions are received and applied in the organization nationwide. Mobilink has a friendly environment, each employee is empowered to exercise designated powers and has an authority to directly contact the president. Mobilink has research setup that identifies emerging local opportunities and makes suggestions to the parent organization.
  • 53. Marketing team at Mobilink is working at the best of their abilities in designing and executing distinctive marketing approaches in such a competitive local telecom scenario. Justified compensation planning and exquisite retention policies have enabled Mobilink to hire and retain best professionals in the industry. Mobilink has proven itself as a socially responsible corporate by participating in charity and education programs that support the poor
  • 54.  Mobilink is an equal opportunity employer who caters to a variety of needs of their internal and external customers  There have been constant efforts on their part to build a team- oriented environment where the strengths and opportunities can be nurtured and exploited.  Threats and weaknesses are identified and through systematic development and training are dealt with to convert them into strengths and opportunities.  Mobilink is one of the pioneers in telecom sectors in Pakistan and have proved with time that a satisfied workforce is one of many ingredients of success. CONCLUSION