The document contains plans for the design of two magazine covers focusing on the COVID-19 pandemic. For the first magazine cover, the main image will depict a person struggling with loneliness during lockdown. Additional images will include closed shop signs. The color scheme will be grey and blue to convey sadness. The second magazine cover will have a main image of a video call between friends and additional images of clapping and rainbow drawings. Its color scheme will depend on the images but aim to represent happiness. Both magazines will discuss topics like struggling parents and stereotypes while promoting community support and appreciation for key workers.

1. Magazine planning Halima Ahmed
Media studies

2. Front cover plan 1

3. Front
cover plan
1
MiNDSDateline
and price
1st Edition
Barcode
GCSES AND A LEVELS CANCELLED = WASTE OF TIME?
NO RESULTSDAY? NO PROM? NO CELEBRATIONS.
Struggling student?
See page 11
GERMOPHOBIA?
Increased fear of germs
and bacteria
“CHINESE” virus??
IT’S CORONA TIME!
Lonely in Lockdown…
STRUGGLING
PARENTS?
No nappies nor
baby milk?
PANIC
BUYING?
Empty shops,
Empty schools,
Empty World…
Image of a
“closed” note,
“sorry for any
inconvenience”

4. Composition of your contents page: Where are you going to place your text, so it will make sense when reading it and will allow the
audience to see the image clearly?
Task 1. Plan: Initial ideas
Image of
masks and
sanitizers
Contents and dateline Contents and dateline
Information,
social media
etc…
Contents
and page
numbers…
………………
………………
………………
………………
………………
………………
………………
………………
………………
……………….
Section 1 2 3 1 2 3
Image of
lockdown/
emptiness
Image of
swab test
for covid-
19
Contents
and page
numbers…
…………………
…………………
…………………
…………………
…………………
…………………
…………………
…………………
…………………
…………………
Contents
and page
numbers…
…………………
…………………
…………………
…………………
…………………
…………………
…………………
…………………
…………………
…………………
Contents
and page
numbers……
…………………
…………………
…………………
…………………
…………………
…………………
…………………
…………………
…………………
………………….
Contents
plan
1

5. Front cover plan 2

6. Front
cover plan
2
If we want the RAINBOW, we have to make it through the rain…
IT’S CORONA TIME!
TIME TO TALK!
A caring community
#ClapForOurCarers to show
appreciation for key-
workers and NHS heroes.
Dateline and price 2nd Edition
Barcode
More free time
The only time we can get
away with being silly…
MiNDS Another image:
clapping and
rainbows
(See page 8)
Main image: phone
conversation

7. Composition of your contents page: Where are you going to place your text, so it will make sense when reading it and will allow the
audience to see the image clearly?
Task 1. Plan: Initial ideas
Social
media
£5✋
donation
for NHS
Contents and dateline Contents and dateline
Information, social media
etc…
Contents
and page
numbers…
………………
………………
………………
………………
………………
………………
………………
………………
………………
……………….
Contents
and page
numbers…
………………
………………
………………
………………
………………
………………
………………
………………
………………
……………….
Contents
and page
numbers…
…………………
…………………
…………………
…………………
…………………
…………………
Contents
and page
numbers……
…………………
…………………
…………………
…………………
…………………
………….........
Section 1 2 3 1 2 3
Contents
and page
numbers…
…………………
…………………
…………………
…………………
Contents
and page
numbers…
…………………
…………………
…………………
…………………
Contents
plan
2

8. Starter
What are the main elements of a magazine cover?
The main elements of a magazine cover includes text, the main image and colour.
The text needs to be chosen to fit in well with the overall outcome of the magazine. For example, for Vogue, a serif type of font is used to add a sense of style to the
magazine, which reflects the genre of the magazine; Style, Fashion and Beauty.
Furthermore, the main image also needs to be chosen to fit in well with the magazine and allows the reader to know the genre of the magazine. The main image is
also used to denote as well as to connote additional meanings. For example, for Vogue, a successful female model is usually used to represent fashion and beauty as
well as success and popularity. However, if there was a politician on the front cover of a magazine, the genre of the magazine would most likely be political.
Another main element of a magazine is the colour scheme. The colour scheme can be chosen to just blend in well with the overall look of the magazine like the main
image or the colour can be chosen to connote additional meanings onto the magazine. For example, red could represent anger or passion etc.
What different text elements will we have?
The different text elements include the masthead, the main cover line, the other cover lines and the dateline.
The masthead is the name of the brand of the magazine. The main cover line is the text that accompanies the main image and further explains more about the main
feature of the magazine, and gives the reader more of an idea of what the magazine is about. The main cover line is the second biggest font on the magazine, after the
masthead. The dateline gives the reader information about the magazine including the date, price and the issue number.
What additional elements can we find?
The additional elements on a magazine include the barcode, skyline or header and strapline.
The barcode is a functional element, which allows the item to be scanned in shops. The skyline or header is usually used to offer information about additional content
or is used as a unique selling point, and is placed at the top of the magazine. However, a strapline appears at the bottom of a magazine and gives additional
information about the brand or company.
How should you plan the colour of your text in the magazine cover?
You should plan the colour of the text by sticking to a colour scheme. For example, you could try matching the colour of the text with the colours shown in the main
image. The colour scheme can be chosen to just blend in well with the overall look of the magazine like the main image or the colour can be chosen to connote
additional meanings onto the magazine. For example, red could represent anger or passion etc.
How many colours should you use in your cover lines?
There should be two main colours in the image + black or white.

9. Task 1. Plan: Initial ideas
Plan the design of your magazine cover:
What graphic elements do you need to include?
• Masthead
• Dateline
• Main image
• Main cover line
• Other cover lines
• Barcode
• Strapline/skyline
What is the name of your magazine (masthead)?
Minds
What is the main feature (main cover line) in your magazine? (Global warming/Covid19/Post-Truth/ Brexit/ Trump/etc…)
Covid-19 and mental health
What other features (cover lines) are you including in your magazine?
• Struggling parents.
• Schools and education.
• Shops and a lack of resources.
• Stereotype: “Chinese virus”
• Care for community.
• Free time.
What will your main image look like? What other images are you going to use? (Remember that you must include at least four original images in each of the two magazine covers/contents pages) 4 x 2 = 8 images in total
Front covers:
• The main image on Magazine 1 will be a picture of person struggling with the feeling of loneliness during the Covid-19 virus pandemic.
• Additional image on Magazine 1 will be an image of a “Closed” note on shops.
What will your main image look like? What other images are you going to use? (Remember that you must include at least four original
images in each of the two magazine covers/contents pages) 4 x 2 = 8 images in total
Front covers:
The main image on Magazine 2 will be a picture of person video chatting happily with a friend to help with the feeling of loneliness during the
Covid-19 virus pandemic.
Additional image on Magazine 2 will be an image of people clapping to reflect how people are showing their appreciation for key workers
and the NHS by clapping at 8pm every Thursday as well as showing drawing of rainbows, which seems to be a symbol for how we need to get
through the rain (difficult times) to get to the rainbow (happiness).

10. What will your main image look like? What other images are you going to use? (Remember that you must include at least four original images in each of the two magazine covers/contents
pages) 4 x 2 = 8 images in total
Content pages:
• Hand sanitizers and soaps.
• Masks and gloves.
• Books and revision.
• Apps, social media on phone.
• Rainbow drawings and 5 hand sign (£5 donation to NHS).
Codes and conventions of current affairs magazines. What are the codes and conventions of this genre? What is your target audience? How are you going to use those codes and conventions to
appeal to your target audience's interests and fulfil their expectations?
My target audience: A socially conscious, 16-25, middle to upmarket audience
Genre: Current affairs and news, health (which reflects the masthead, “Minds”).
Conventions:
• Masthead, biggest font, at the top; audience’s attention.
• Main image in the centre and big; audience’s attention. Main image is a picture of an unknown person, so the focus is more on the situation/issue, rather than the person.
• Smaller additional images around the main image on the sides, accompanying the additional cover lines.
Codes:
• Colour scheme matching with font and image, and background etc.
• Colour scheme Magazine 1: Grey and Blue, Black and White. To convey sadness and misery.
• Colour scheme Magazine 2: Dependent on the images.
• Clothes, makeup and props: simple clothes and makeup, so that the reader can focus more on the issue/situation, rather than fashion etc.
Props may include: masks and gloves, hand sanitizers, soaps etc because this all relates to the issue of Covid-19, which would attract the reader as this would illustrate the problems that people are
concerned about, regarding the issue of coronavirus. As well as this, a phone to reflect how communication is so important at a time like this.
• Background: Blend with colour scheme or contrast? I will probably choose to blend in with the colour scheme.
Task 1. Plan: Initial ideas
Use of colours: What are the main two colours in your image? Use these for your texts (title/ headlines)
Magazine 1: Grey and blue.to represent sadness and misery, and anxiety etc.
Magazine 2: Multi-coloured = rainbow and happiness.

11. Title of your magazine
• What is the name of your magazine? Think of a word that conveys the
particular genre of your magazine (current affairs)
MiNDS

12. Coverlines
• Main cover line: What will be the main feature of your magazine? Title and strap line (it must be the feature for which you wrote your
article or interview).
Magazine 1: The main feature of my magazine will be about loneliness and social distancing due to Covid-19. This magazine will focus on
negative aspects of the crisis.
Magazine 2: The main feature of my magazine will be about the good things during lockdown and will focus on the positive aspects of the crisis,
and puts an emphasis on how we need to talk to people more for our mental health.
Both magazines refer to mental health and the coronavirus.
• Additional cover lines: What other contents are you going to include in your magazine?
1. Increased phobia of germs and bacteria; masks and gloves.
2. Stereotyping the virus: “Chinese virus”
3. Panic buying, empty world etc.
4. Struggling mums with a lack of nappies.
5. Caring community and appreciation for others.
6. Free time.

13. Target audience (demographic, socio-economic and psychographic)
• What is the primary target audience of your magazine? Explain it in terms of DEMOGRAPHIC, SOCIO-ECONOMIC and
PSYCHOGRAPHIC profiling.
The primary target audience of my magazine: demographic profiling.
GENDER: Both female and male.
RACE: Any
AGE: 16-25
GEO-DEMOGRAPHICS: UK/USA or other English speaking countries.
CLASS/IMCOME: All
INTEREST/ATTITUDES AND BELIEFS: Health, news and current affairs, especially Covid-19, education etc.
The primary target audience of my magazine: socio-economic profiling.
May attract people from all groups, but my magazines will most likely attract more people from groups D and E.
The primary target audience of my magazine: psychographic profiling.
Mainstreamers.
Primary

14. Target audience (demographic, socio-economic and psychographic)
• What is the secondary target audience of your magazine? Explain it in terms of DEMOGRAPHIC, SOCIO-ECONOMIC and
PSYCHOGRAPHIC profiling.
The secondary target audience of my magazine: demographic profiling.
GENDER: female
RACE: Any
AGE: 14-55
GEO-DEMOGRAPHICS: UK/USA or other English speaking countries.
CLASS/IMCOME: All
INTEREST/ATTITUDES AND BELIEFS: Health, news and current affairs, especially Covid-19, education etc.
The secondary target audience of my magazine: socio-economic profiling.
May attract people from all groups, but the secondary target audience are groups A, B, C1 and C2.
The secondary target audience of my magazine: psychographic profiling.
Aspirers; people who aspire to know more about current affairs and want to overcome the issues we have today.
Secondary

15. The genre of your magazine is CURRENT AFFAIRS.
Your publishing company is Dennis.
• What other magazines does this company publish?
• What is the target audience for your magazine?
A socially conscious, 16-25, middle to upmarket audience
Genre of your magazine

16. This will be determinant to decide the DATE (periodicity) and PRICE of your magazine:
1. How much is your magazine going to cost (PRICE)?
£3.50
1. How often will your magazine be published (DATE)?
March - April 2020