3. Samantha
Lish
Producer
Lindsay
Zacharia
Media
Planner
Zack
Carow
Art
Designer
Joey
Lakits
UX
Designer
Haley Altus
Account
Coordinator
David
King
Copy
Writer

4. Why is Momentum
important?

5. Depression is
personal

6. Compared to the average 29%,
Millennials clock in at 35%
making them the most
stressed generation

7. Millennials are coping by keeping still

8. The combination of
movement and medication
has produced the
greatest amount of
positive results in people with
depression

9. This is where Momentum comes in.
Momentum was designed with the
market in mind

10. Competitive Analysis
• Seven Cups of Tea
• Pacifica
• Depressioncheck

12. Connected to
What You Use

14. MOO
D

15. MOVEME
NT

16. MEDICATI
ON

17. MOMENT
S

20. Color and Design
#8ECE6F
#FFCE00
#FF9E16
#6B478E

22. Move More
Manifesto
A face full of chicken wings, a Call of Duty marathon, and hours spent surfing the
web: that’s how Millennials manage their depression. In fact, among millennials,
sedentary behavior is the most common way of coping. But the generation of
coping with depression by keeping still is over. So drop the chicken wings and
quit smashing buttons, the scientists have spoken: it’s time to move more.

27. Gif Usage

28. Gif Usage

29. Digital Strategy

30. HCP MARKETING
STRATEGY

34. HCP Acquisition
• Use of sales
reps
• QR code
• E-mail blasts
• Expected return

35. 9 in 10 patients
would download an app
recommended by their doctor

36. Media

37. Launch Plan

38. 38
•University Partnerships
•Update in early winter
•Spike in SAD

39. Metrics and Measurements
● Partner with Double-Click
● Track click through rates and impressions
● Linked to ads

40. Defining Success

41. After one quarter, 2 out of 3 app users
are still using Momentum more than 3
times per week.

42. 42
• Introduction in smaller market
• Feedback cycle
•Usership spikes
• Remaining relevant
• Expansion
App Sustainability

43. Desired Updates: Gamification

44. MOVE MORE
GAIN MOMENTUM