LINKEDIN FORYOURNONPROFITClare McDowall
1. Why LinkedIn Matters2. Your Nonprofit3. You
WHY LINKEDIN MATTERS1
• 225 million usersworldwide• 7 million users in Canada• 49% of LinkedIn usershave household incomeOVER $100k*• Over 40% a...
QUESTIONWho is critical to the success ofyour organization?Donors?Staff?Volunteers?Corporate Partners?Media?Funders?
inmaps.linkedinlabs.com
LinkedIn and your nonprofit2
Companies havemoved
CREATE YOUR PAGEValid Email AddressOrganization NameYou need:
CREATE YOUR PAGE
bit.ly/smsizetips
Not usually this grey, eh?
ADDING ‘PRODUCTS’
Add video formax impact!
American Cancer SocietyRECOMMENDATIONS
STATUS UPDATES
Targeting posts?- Board Member recruitment- Country/city specific news orevents- Respect your audience- Must reach 100+ pp...
What about analytics?
ANALYTICS = INSIGHT
REMINDER
REMEMBER!These are TACTICS, not STRATEGIES
Ensure your marketing orcomms team integrateLinkedIn into your socialstrategy!ORTalk to a professionallike me!
LinkedIn and you!3
I’m notlooking fora job!“Looking for a jobwhen you NEEDone, is like lookingfor someone tokiss at 11:59 onNew Years.”- Paul...
That aside…..Your DONORS are checking yourprofileHeadhunters are searching…….Potential & current board membersare watching...
Have aPROFESSIONALpicture1 2 3Fullycomplete theSUMMARYsection withkeywordsFocus onRESULTS nottasksPROFILETIPS FORYOU
Does yourprofile lookvisuallyappealing?
Michael Rosen,What can YOU add?
LinkedIn is aSOCIALnetworkVISIT DAILY!
LinkedIn Todaylinkedin.com/todayHIDINGIN PLAINSIGHT!
What if ?Board membersCorporate partnersEnemiesLeaders in your field
IN SUMMARYLinkedIn is10 years old.Don’t ignore it!Get &maintain acompanyprofileOptimizeyour own profileandENGAGE
Social media consulting fornonprofits in CanadaLinkedIn Makeovers for youand your careerwww.sociallygood.cawww.317Consulti...
LinkedIn and Your Nonprofit - Revisions & Tips for 2013
LinkedIn and Your Nonprofit - Revisions & Tips for 2013
LinkedIn and Your Nonprofit - Revisions & Tips for 2013
LinkedIn and Your Nonprofit - Revisions & Tips for 2013
LinkedIn and Your Nonprofit - Revisions & Tips for 2013
LinkedIn and Your Nonprofit - Revisions & Tips for 2013
LinkedIn and Your Nonprofit - Revisions & Tips for 2013
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LinkedIn and Your Nonprofit - Revisions & Tips for 2013

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www.317Consulting.ca and www.sociallygood.ca in conjunction with @ArtezOnline. This presentation reviews company pages in 2013, how to set up and use as a nonprofit, how to optimize your personal profile, and why LinkedIn matters to nonprofits.

Published in: Business, Career
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LinkedIn and Your Nonprofit - Revisions & Tips for 2013

  1. 1. LINKEDIN FORYOURNONPROFITClare McDowall
  2. 2. 1. Why LinkedIn Matters2. Your Nonprofit3. You
  3. 3. WHY LINKEDIN MATTERS1
  4. 4. • 225 million usersworldwide• 7 million users in Canada• 49% of LinkedIn usershave household incomeOVER $100k*• Over 40% are managers,VPs, CEOs, Owners• Over 116k non-profitpages worldwide –The competition!*Socialtimes.com 2012
  5. 5. QUESTIONWho is critical to the success ofyour organization?Donors?Staff?Volunteers?Corporate Partners?Media?Funders?
  6. 6. inmaps.linkedinlabs.com
  7. 7. LinkedIn and your nonprofit2
  8. 8. Companies havemoved
  9. 9. CREATE YOUR PAGEValid Email AddressOrganization NameYou need:
  10. 10. CREATE YOUR PAGE
  11. 11. bit.ly/smsizetips
  12. 12. Not usually this grey, eh?
  13. 13. ADDING ‘PRODUCTS’
  14. 14. Add video formax impact!
  15. 15. American Cancer SocietyRECOMMENDATIONS
  16. 16. STATUS UPDATES
  17. 17. Targeting posts?- Board Member recruitment- Country/city specific news orevents- Respect your audience- Must reach 100+ pplBONUS!You can ‘pin’ statusupdates to the top ofyour profile using‘feature this post’
  18. 18. What about analytics?
  19. 19. ANALYTICS = INSIGHT
  20. 20. REMINDER
  21. 21. REMEMBER!These are TACTICS, not STRATEGIES
  22. 22. Ensure your marketing orcomms team integrateLinkedIn into your socialstrategy!ORTalk to a professionallike me!
  23. 23. LinkedIn and you!3
  24. 24. I’m notlooking fora job!“Looking for a jobwhen you NEEDone, is like lookingfor someone tokiss at 11:59 onNew Years.”- Paul Nazareth
  25. 25. That aside…..Your DONORS are checking yourprofileHeadhunters are searching…….Potential & current board membersare watching youYour next boss is keeping aneye on you
  26. 26. Have aPROFESSIONALpicture1 2 3Fullycomplete theSUMMARYsection withkeywordsFocus onRESULTS nottasksPROFILETIPS FORYOU
  27. 27. Does yourprofile lookvisuallyappealing?
  28. 28. Michael Rosen,What can YOU add?
  29. 29. LinkedIn is aSOCIALnetworkVISIT DAILY!
  30. 30. LinkedIn Todaylinkedin.com/todayHIDINGIN PLAINSIGHT!
  31. 31. What if ?Board membersCorporate partnersEnemiesLeaders in your field
  32. 32. IN SUMMARYLinkedIn is10 years old.Don’t ignore it!Get &maintain acompanyprofileOptimizeyour own profileandENGAGE
  33. 33. Social media consulting fornonprofits in CanadaLinkedIn Makeovers for youand your careerwww.sociallygood.cawww.317Consulting.caclare@mcdowall.info

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