1. Haider Biabani hbiabani@gmail.com |Mobile: 011.92.302.855.6352
Country Product Manager – Delivery & Operations
Attock Petroleum Ltd - Pakistan 2012 - Present
Leading multiple programs to deliver over 15 million gallons of oil products per month nationwide through 3 different distribution
channels. Leading a cross-functional team of 14, managing day to day operations & direct relationships with over 30 end customers.
KEY STRENGTHS
 Hands on leadership with collaborative team building
 Customer and Vendor Management
 Define & achieve team stretch goals
 Lead performance based organizational change
 Manage aggressive deadlines
 Strong negotiation & conflict resolution skills
 Downstream Operations
 Corporate & Sales Promotions
 Output efficiencies
 Retail management
 Market & competitor analysis
 Translating strategy into actions
ACCOMPLISHMENTS
 Devised a program and achieved a volumetric increase of over 66% in the Mo Gas (Petrol) segment within one year. Also created
better margins for non-regulated products in-line with competition & market dynamics ensuring higher profitability from non- key
products
 Interfaced with external vendors & logistics partners to redesign and modify the oil tankers - reducing product decantation times by
approximately 25% enabling fleet efficient management and generation of larger orders from existing customers
 Led the team to evaluate the investment & revenue forecasting for the development of new oil terminals based on market factors &
commercial feasibility enabling the company to boost their sales volume by approximately 30% gaining higher market share
 Improved tanker filling capacity by increasing the number of filling bays at our oil terminals by over 30% allowing the company to
pursue an aggressive sales strategy
 Initiated the program for over-all storage capacity enhancements by approximately 25%, enabling the company to manage higher
volume of key products ensuring optimum inventory management
 Identified gaps in response times to customers & market opportunities. Spearheaded restructuring of organization’s regional offices
& grew the human resource accordingly enabling the company to reduce Turn Around Time by over 30% - Helping achieve higher
customer satisfaction & trust
 Spearheading the turn key project of fuel cards division – enabling the company to enter into a business segment worth over 50
Million USD per annum. Managing a cross functional team of 6 people to design & implement an end to end system – including
procurement, contracts with technology partners, developing marketing & sales strategies with evolution forecasts of first year, five
year and ten year plans
LEADERSHIP ROLES
 Country Product Manager: Attock Petroleum Ltd Rawalpindi, PK 2012 - Present
o Leading Strategy & Operations department (strength 14)
o Developed Goals, Budget, Strategy and Policies for the entire department
o Established strong liaison with sourcing, logistics, marketing, sales, ground operations and finance
o Improved delivery schedule by using critical path and earned value techniques
 Key Accounts Manager: Attock Petroleum Ltd Rawalpindi, PK 2011 - 2012
o Managed a group of 4 sales team members
o Interfaced with internal stakeholders & external vendors to define, develop and deliver efficient solutions & services
o Identified, mitigated and managed schedule/market risks

2. RECENT PROGRAM DEVELOPMENT
 Background: Due to declining margins in the largest product segment – Diesel Oil, the company profitability was decreasing.
Our business challenge was to regain profitability within a year. This was accomplished by focusing on Mo Gas (Petrol) segment.
 Assignment: Develop and lead a program to increase Attock Petroleum’s sales volume of Mo Gas by 100% within 4 quarters.
 Execution and Challenges: My role was to devise a program portfolio to double our volumetric sales of Mo Gas (Petrol). The
foremost challenge was to develop the necessary operational strength in order to handle storage and manage deliveries.
Secondary challenge was to engage the existing customers & to penetrate in the market for new clients.
 The Approach:
o Strategy & Goal Setting: Increase sales volume of Mo Gas by 100% within 4 Quarters
o Detailed Planning
 Requirements: Securing consistent supply lines from local refineries & traders (for imports), capacity
enhancements & port connectivity to ensure smooth handling of imports, aligning customers & channels
guaranteeing smooth product availability
 Budgeting & Forecasts (ROIs): Selection of storage terminal based on location, traffic accessibility & required
investments, hospitality charges for storages, forecasts of volumetric growth & calculating ROIs
 Resource Allocation: Cross functional and departmental negotiations to secure resources for successful
operations
 Schedule & Scenario Development: Developing time-lines & milestones, creating multiple options to
profitably manage the program for achieving desired goal
o Negotiation & Contracts Management: Engaging current clients (along-with targeting new ones) to switch to Attock
as their preferred source of Mo Gas by negotiating pricing and delivery commitments via different sales & marketing
techniques
o Execution, Monitoring & Customer Feedback: Ensuring smooth flow of all activities, close coordination &
communication with all stakeholders, gaining customer confidence & fine-tuning details for over-all performance
improvements
 Results: The program was a major success. Even though we were unable to achieve our stretch goal of doubling our Mo Gas
volume, we still managed to achieve a phenomenal 67% growth. This enabled us to negotiate better deals from our suppliers,
prove our mettle to the customer segment of ensuring smooth & consistent product supply, added weight to the organization
within the industry & also helped increase our brand image.
POSITIONS HELD AT ATTOCK PETROLEUM LTD
Country Product Manager –Delivery & Ops - Strategy & Operations Dept. Rawalpindi, PK 2012 - Present
Key Accounts Manager - Marketing & Sales Dept. Rawalpindi, PK 2011 - 2012
Sales Analyst (Nationwide) - Marketing & Sales Dept. Rawalpindi, PK 2010 - 2011
Sales Team Member (North Region) - Marketing & Sales Dept. Rawalpindi, PK 2008 - 2010
EDUCATION & TRAINING
Bachelors in Computer Science (BCS) Bahria University Islamabad, PK 2002
Masters in Business Administration (MBA) Bahria University Islamabad, PK 2007
Visual Identity & Techniques 3M Pakistan Islamabad, PK 2011
Petroleum Products Specification Course Attock Refinery Ltd Rawalpindi, PK 2013
Master Class on Innovation Explosion Mr. Alexander Blass Islamabad, PK 2014