2. WHAT IS SEARCH ENGINE
OPTIMIZATION?
It can be defined as the program designed for people in order to help them to
search different things and get information. For example Yahoo,Google,Bing,Ask
and Aol are some of the search engines used at different places.
3. TYPES OF GOOGLE ALGORITHMS
Google panda: It is basically used to rank websites on the basis of content,if
content is copied it will automatically put website to lowest rank.
Google penguin: It is basically used to remove all the spam files which are harmful
for our device.
Google Humming bird: It’s function is to provide meaning to the keywords.
Google pegion: It’s function is to do ranking of local lists of websites
Google passage indexing: It is basically used when a person needs information in
detail of anything.
4.
5. COMPONENTS
• KEYWORD RESEARCH . IMAGE ALT TAG
• TITLE .LOADING SPEED OPTIMISATION
• DESCRIPTION .ANCHOR.TXT
• H1 TO H6
• URL OPTMISATION
• ROBOT.TXT
• SITEMAP.HTML
• 301 AND 302 REDIRECT
• CANONICAL TAG
• CONTENT OPT
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6. KEYWORD RESEARCH
It means searching keywords for our website and that keywords should be unique
from that of others. For example: shoes for men etc.
7. TITLE
It is basically used to give title to our website to be known
and it also help in telling customers what we are selling.
8. DESCRIPTION
It is mainly done to make the customer aware about quality and quantity of our products and variety
of our product and it’s length shouldn’t be more than 165 to 170 characters.
9. H1 TO H6
In this H1 ,H2 and H3 are most frequently used.
Headings are used in HTML page. H1 is referred to as
the main heading and H2-H6 are used for sub
heading.
10. URL OPTIMISATION
URLs which are designed to meet the needs of the users are
known as URL OPTIMISATION
URL OPTIMSATION tends to be Short and keyword rich.
11. ROBOT . TXT
Robot . txt tells the search engine crawlers which crawlers can on your site.
This is mainly to avoid site overloading.
12. SITEMAP . HTML
It basically shows the list of links of a institution on its
original website for more reference regarding
institution.
13. 301 AND 302 REDIRECT
301 indicates that page has moved to New location permanently.
302 indicates that page has moved to New location on temporary basi
14. CANONICAL TAG
A canonical tag is a small piece of HTML
code that helps search engines to determine
the “main” version of the page from the rest
of the pages that are identical or very similar
to it.
15. CONTENT OPTIMIZATION
In this content should be written in such a way that search engines are able to
understand the content and able to show it to target audience.
16. IMAGE ALT TAG
An HTML attribute applied to image tags to provide a text alternative for search
engines.
It is also known as Alt attribute or Alt description.
17. LOADING SPEED OPTIMISATION
It measures the time that a particular website is taking to open . It
also tells how fast a site opens. And if the website is taking time to
open we can rate that site according to that.
18. ANCHOR . TXT
It is a clickable Text in hyperlink . SEO best practices dictate that anchor
text be relevant to the page you’re linking to, rather than generic text. The
blue, underlined anchor text is the most common as it is the web standard,
although it is possible to change the color and underline through html code.
19. WHAT ARE DOMAIN AND PAGE AUTHORITY?
• Domain Authority
• It depends upon entire domain and
subdomain.
• Checking entire domain Backlinks.
• Checking domain level quality.
• Page Authority
• Depends upon page level only.
• Checking single page backlinks.
• Checking webpage loading speed.
20. GOOGLE SEARCH CONSOLE
Its usage is index the website. We can also check the
performance of website , Website errors regarding mobile
DESKTOP. Manual and security issues , sitemap and
sitemap submitting, URL inspection internal and external
links.
