SlideShare a Scribd company logo
1 of 3
Thought-provoking title. It is a quote from the interview, and therefore makes it more relevant. It also summarises the article in a few words, which is important; it makes the reader want to learn the meaning of the title. Thought-provoking title. It is a quote from the interview, and therefore makes it more relevant. It also summarises the article in a few words, which is important; it makes the reader want to learn the meaning of the title. Appealing line to make the article look special to the reader. A ‘World Exclusive’ is likely to gain more of an audience. Appealing line to make the article look special to the reader. A ‘World Exclusive’ is likely to gain more of an audience. A larger cased, different coloured first letter of the article identifies subtly the starting point to the article. A larger cased, different coloured first letter of the article identifies subtly the starting point to the article. The main image takes up most of the space on the first page, with the article being situated on the second page of the spread.It is a dynamic image and  grabs the reader’s attention with its emotion. Another inset is present on the first page, as well as other images on the second page. When combined, they provide visual stimulus and brief insight into the work that goes into MCR’s music. This insight is intended to be built on by reading the article. All the images are in black and white to reduce complexity on the page. The images have a lot of content. Black and white reduces the negative impact of these. The main image takes up most of the space on the first page, with the article being situated on the second page of the spread.It is a dynamic image and  grabs the reader’s attention with its emotion. Another inset is present on the first page, as well as other images on the second page. When combined, they provide visual stimulus and brief insight into the work that goes into MCR’s music. This insight is intended to be built on by reading the article. All the images are in black and white to reduce complexity on the page. The images have a lot of content. Black and white reduces the negative impact of these. A vertical section of the spread gives extra information about MCR tracks. For an enthusiastic MCR fan reading the article, this shall be interesting and relatable. This common enthusiasm is an important link between the magazine and its readers. A vertical section of the spread gives extra information about MCR tracks. For an enthusiastic MCR fan reading the article, this shall be interesting and relatable. This common enthusiasm is an important link between the magazine and its readers. The article text is split into columns which is easier to navigate for the reader. It also allows the magazine to include more text in a small space. The article text is split into columns which is easier to navigate for the reader. It also allows the magazine to include more text in a small space. Captions are present for each image to explain what each image shows. Some are for comedic effect. Captions are present for each image to explain what each image shows. Some are for comedic effect.
Small effects like this add to the overall stylishness of the spread. By continuing the colour scheme, it fits. The arrows are also there to provide a starting point for a reader of the text. The use of subtle effects like these, and other things such as captions, shouldn’t be underestimated. Naturally, the first thing to grab the reader’s attention is the image. The image provokes thought in the way all the Black Eyed Peas, apart from Will.I.Am, are faded. This suggests the article is centred around him. The image is effect in that it makes all model’s included be depicted as a group, whilst still being able to single out a particular one to forecast the content of the article. The costumes used are also unique, which reflects the group’s style. Whilst doing this, it helps maintain a set colour scheme of silver and gold. This is effective as it uses the uniqueness of the image to let it stand out, whilst still blending healthily with the rest of the page. This article takes the form of an interview with the artist Will.I.Am, as identified by the image and introductory paragraph. Questions and answers are differentiated by bold font. As can be seen, the answers length vary from question to question. Interview format is good because it breaks up information in the text into topic-related areas due to the questions asked. It means the reader can locate sections they are particularly interested in, and read them.   From experience, many double page spreads have quotes which stand out, and give a summary of the nature of the text. In some cases, it is in the title; in this one it is set apart from the rest of the interview. Unlike previous analysed spreads, this page’s title is not a quote from the interview. Instead, it is a thought-provoking rhetorical question, and doesn’t take up a lot of space, leaving more for the article on the other page. It follows the colour scheme, and fits neatly on the page. It is followed by an bold introductory paragraph which is there to set the tone of the article. This introduction, as shown in my analysis, has no limit on how much space it takes up, or indeed how long it is. Its purpose is to set up the reader for reading the article; its size shouldn’t affect this.
Again, the title is a quote from the article. After looking at the image and taking it in, the readers attention shifts to the title. It takes up a lot of space, and spans both pages of the spread, showing there is no limit on the sizes or allocation of features of a double page spread. They have to concentrate on the title, due to the strange, unique style of font, which supports the readers attention - if the reader has to concentrate on something, they are more likely to take in the information given. It also bold, which further reflects Lily Allen’s personality, as described in the title itself. Due to the fact it takes up the majority of the spread, the image of Lily Allen attracts the reader’s attention instantly. This is reinforced by the white, plain background - there is nothing to distract the reader unnecessarily. The image is simple, yet engaging. This is due to the eye contact given to the camera by Lily Allen, and the minimalistic accessories, props, and costume. Lily Allen’s costume is chosen so that the article is more about her personality than her body or looks; she is less objectified. The vibrant shirt reflects Lily Allen’s personality (as briefly described in the title), and also fits in with the colour scheme. An introductory sentence is present. This line follows the style of the article title with the words ‘Lily Allen’.  The purpose of this line is to summarise and introduce the article in a fashion which makes the reader want to read more. This is achieved through appropriate choice of words (‘Lily Allen is a tabloid-baiting breath of fresh air.’) The reader’s immediate reaction is to question why Lily Allen is this ‘breath of fresh air’, and therefore will read more so the article can explain its point. Once again, like the MCR spread, starts with a large capital letter to identify the starting point to the text. The text is laid out in columns to fit more text on the page, and it also breaks up the text so it is easier to read for the audience.

More Related Content

What's hot

Double page spread article analysis media task 4
Double page spread article analysis media task 4Double page spread article analysis media task 4
Double page spread article analysis media task 4jessemcnamara
 
Double page spread deconstructions!
Double page spread deconstructions! Double page spread deconstructions!
Double page spread deconstructions! HollyAnderson5
 
Codes and conventions of a front cover
Codes and conventions of a front coverCodes and conventions of a front cover
Codes and conventions of a front covermaddybrown
 
Double page spread 3
Double page spread 3Double page spread 3
Double page spread 3mollieafh
 
Magazine Cover Layout Research & Analysis
Magazine Cover Layout Research & AnalysisMagazine Cover Layout Research & Analysis
Magazine Cover Layout Research & AnalysisAmy0895
 
Music magazine evaluation slideshare version final
Music magazine evaluation slideshare version finalMusic magazine evaluation slideshare version final
Music magazine evaluation slideshare version finalsophieasmagazine
 
Double page spread analysis
Double page spread analysis Double page spread analysis
Double page spread analysis mollymediablog
 
Double page spread analysis
Double page spread analysisDouble page spread analysis
Double page spread analysistonieastup
 
Double page spread analysis
Double page spread analysisDouble page spread analysis
Double page spread analysisRyanDenner
 
Mojo contents page and double page spread analisis (2)
Mojo contents page and double page spread analisis (2)Mojo contents page and double page spread analisis (2)
Mojo contents page and double page spread analisis (2)adamfox2052
 
3 x double page spread
3 x double page spread 3 x double page spread
3 x double page spread Nicole Wenlock
 
Contents DPS And Analysis
Contents DPS And Analysis Contents DPS And Analysis
Contents DPS And Analysis zeyanmirza
 
MS1 Magazine front cover analysis
MS1 Magazine front cover analysisMS1 Magazine front cover analysis
MS1 Magazine front cover analysisAmanda Simmons
 
Double page spread analysis
Double page spread analysisDouble page spread analysis
Double page spread analysistonieastup
 

What's hot (20)

Double page spread article analysis media task 4
Double page spread article analysis media task 4Double page spread article analysis media task 4
Double page spread article analysis media task 4
 
Double page spread deconstructions!
Double page spread deconstructions! Double page spread deconstructions!
Double page spread deconstructions!
 
Codes and conventions of a front cover
Codes and conventions of a front coverCodes and conventions of a front cover
Codes and conventions of a front cover
 
LO2
LO2LO2
LO2
 
Task 3
Task 3Task 3
Task 3
 
Double page spread 3
Double page spread 3Double page spread 3
Double page spread 3
 
Magazine Cover Layout Research & Analysis
Magazine Cover Layout Research & AnalysisMagazine Cover Layout Research & Analysis
Magazine Cover Layout Research & Analysis
 
Magazine Cover
Magazine CoverMagazine Cover
Magazine Cover
 
Music magazine evaluation slideshare version final
Music magazine evaluation slideshare version finalMusic magazine evaluation slideshare version final
Music magazine evaluation slideshare version final
 
Double page spread analysis
Double page spread analysis Double page spread analysis
Double page spread analysis
 
Double page spread analysis
Double page spread analysisDouble page spread analysis
Double page spread analysis
 
Double page spread analysis
Double page spread analysisDouble page spread analysis
Double page spread analysis
 
Mojo contents page and double page spread analisis (2)
Mojo contents page and double page spread analisis (2)Mojo contents page and double page spread analisis (2)
Mojo contents page and double page spread analisis (2)
 
Annotating flatplans
Annotating flatplansAnnotating flatplans
Annotating flatplans
 
Magazine analysis
Magazine analysisMagazine analysis
Magazine analysis
 
3 x double page spread
3 x double page spread 3 x double page spread
3 x double page spread
 
Contents DPS And Analysis
Contents DPS And Analysis Contents DPS And Analysis
Contents DPS And Analysis
 
MS1 Magazine front cover analysis
MS1 Magazine front cover analysisMS1 Magazine front cover analysis
MS1 Magazine front cover analysis
 
LO2
LO2LO2
LO2
 
Double page spread analysis
Double page spread analysisDouble page spread analysis
Double page spread analysis
 

Viewers also liked

Evaluation activity 1
Evaluation activity 1Evaluation activity 1
Evaluation activity 1Alex Wilson
 
프로젝트 2
프로젝트 2프로젝트 2
프로젝트 2jihyang
 
How Walgreens is Rocking the World with Emerging Media
How Walgreens is Rocking the World with Emerging MediaHow Walgreens is Rocking the World with Emerging Media
How Walgreens is Rocking the World with Emerging MediaRich Lesperance
 
AC voltage test system with transformer
AC voltage test system with transformerAC voltage test system with transformer
AC voltage test system with transformerJohnny Chan
 
Intensive Bank Analysis
Intensive Bank AnalysisIntensive Bank Analysis
Intensive Bank AnalysisAnupAntony
 
Evaluation activity 1
Evaluation activity 1Evaluation activity 1
Evaluation activity 1Alex Wilson
 
Family tree
Family   treeFamily   tree
Family treelionpopo
 
1 introduction to supply chain & networks
1 introduction to supply chain & networks1 introduction to supply chain & networks
1 introduction to supply chain & networksRishi Mathur
 
Local government: Analogue to Digital
Local government: Analogue to DigitalLocal government: Analogue to Digital
Local government: Analogue to Digitalloulouk
 
Ing. Fulvio Di Marco - Nel vivo di fe: integrazioni e demo @ uni more
Ing. Fulvio Di Marco - Nel vivo di fe: integrazioni e demo @ uni moreIng. Fulvio Di Marco - Nel vivo di fe: integrazioni e demo @ uni more
Ing. Fulvio Di Marco - Nel vivo di fe: integrazioni e demo @ uni moreEPOCA
 
POWERHV INTRODUCTION 96dpi
POWERHV  INTRODUCTION 96dpiPOWERHV  INTRODUCTION 96dpi
POWERHV INTRODUCTION 96dpiJohnny Chan
 

Viewers also liked (20)

Evaluation activity 1
Evaluation activity 1Evaluation activity 1
Evaluation activity 1
 
프로젝트 2
프로젝트 2프로젝트 2
프로젝트 2
 
How Walgreens is Rocking the World with Emerging Media
How Walgreens is Rocking the World with Emerging MediaHow Walgreens is Rocking the World with Emerging Media
How Walgreens is Rocking the World with Emerging Media
 
AC voltage test system with transformer
AC voltage test system with transformerAC voltage test system with transformer
AC voltage test system with transformer
 
Business Financials & CRM (Greek)
Business Financials & CRM (Greek)Business Financials & CRM (Greek)
Business Financials & CRM (Greek)
 
HRM & Process Workflows (Greek)
HRM & Process Workflows (Greek)HRM & Process Workflows (Greek)
HRM & Process Workflows (Greek)
 
Company profile (Greek)
Company profile (Greek)Company profile (Greek)
Company profile (Greek)
 
Intensive Bank Analysis
Intensive Bank AnalysisIntensive Bank Analysis
Intensive Bank Analysis
 
Softedu
SofteduSoftedu
Softedu
 
TEACHER RESOURCE SLIDE
TEACHER RESOURCE SLIDETEACHER RESOURCE SLIDE
TEACHER RESOURCE SLIDE
 
Youneededme 4
Youneededme 4Youneededme 4
Youneededme 4
 
No2ppt
No2pptNo2ppt
No2ppt
 
Evaluation activity 1
Evaluation activity 1Evaluation activity 1
Evaluation activity 1
 
Family tree
Family   treeFamily   tree
Family tree
 
1 introduction to supply chain & networks
1 introduction to supply chain & networks1 introduction to supply chain & networks
1 introduction to supply chain & networks
 
Local government: Analogue to Digital
Local government: Analogue to DigitalLocal government: Analogue to Digital
Local government: Analogue to Digital
 
Alkohol kårhuset 2012
Alkohol   kårhuset 2012Alkohol   kårhuset 2012
Alkohol kårhuset 2012
 
Ing. Fulvio Di Marco - Nel vivo di fe: integrazioni e demo @ uni more
Ing. Fulvio Di Marco - Nel vivo di fe: integrazioni e demo @ uni moreIng. Fulvio Di Marco - Nel vivo di fe: integrazioni e demo @ uni more
Ing. Fulvio Di Marco - Nel vivo di fe: integrazioni e demo @ uni more
 
POWERHV INTRODUCTION 96dpi
POWERHV  INTRODUCTION 96dpiPOWERHV  INTRODUCTION 96dpi
POWERHV INTRODUCTION 96dpi
 
вов
воввов
вов
 

Similar to Lily Allen's candid interview

Contents page
Contents pageContents page
Contents pagemee-c-4
 
KERRANG! - Double Page
KERRANG! - Double PageKERRANG! - Double Page
KERRANG! - Double Pageasmediac15
 
Research on music magazines
Research on music magazinesResearch on music magazines
Research on music magazinesMary Lee-Ann
 
Research on music magazines
Research on music magazinesResearch on music magazines
Research on music magazinesMary Lee-Ann
 
Double page deconstructions
Double page deconstructionsDouble page deconstructions
Double page deconstructionstom4444d
 
Magazine Textual Analysis
Magazine Textual AnalysisMagazine Textual Analysis
Magazine Textual AnalysisJwbread
 
Textual analysis
Textual analysisTextual analysis
Textual analysisJwbread
 
Textual Analysis of Double Page Spread 1
Textual Analysis of Double Page Spread 1Textual Analysis of Double Page Spread 1
Textual Analysis of Double Page Spread 1Dylan0akes
 
Double Spread Analysis
Double Spread AnalysisDouble Spread Analysis
Double Spread Analysisbaninadeem
 
Magazine double spread analysis muskaaaannnnnnnn media work
Magazine double spread analysis muskaaaannnnnnnn media workMagazine double spread analysis muskaaaannnnnnnn media work
Magazine double spread analysis muskaaaannnnnnnn media workMahnoor Tariq
 
Magazine double spread analysis muskaaaannnnnnnn media work
Magazine double spread analysis muskaaaannnnnnnn media workMagazine double spread analysis muskaaaannnnnnnn media work
Magazine double spread analysis muskaaaannnnnnnn media workbaninadeem
 
Review Of A Kerrang Cover
Review Of A Kerrang Cover Review Of A Kerrang Cover
Review Of A Kerrang Cover CharlotteW123
 
Mojo contents page and double page spred analisis (2)
Mojo contents page and double page spred analisis (2)Mojo contents page and double page spred analisis (2)
Mojo contents page and double page spred analisis (2)adamfox2052
 
Double page spread overview
Double page spread overviewDouble page spread overview
Double page spread overviewbhatty97
 
Double Page Spread Research
Double Page Spread ResearchDouble Page Spread Research
Double Page Spread ResearchHazel Doyle
 
Horror Magazine Covers Analysis
Horror Magazine Covers AnalysisHorror Magazine Covers Analysis
Horror Magazine Covers Analysisnatericafaria
 
Detailed Analysis 2
Detailed Analysis 2Detailed Analysis 2
Detailed Analysis 2Conor13
 

Similar to Lily Allen's candid interview (20)

Contents page
Contents pageContents page
Contents page
 
Magazine analysis
Magazine analysisMagazine analysis
Magazine analysis
 
KERRANG! - Double Page
KERRANG! - Double PageKERRANG! - Double Page
KERRANG! - Double Page
 
Research on music magazines
Research on music magazinesResearch on music magazines
Research on music magazines
 
Research on music magazines
Research on music magazinesResearch on music magazines
Research on music magazines
 
Double page spread analysis
Double page spread analysisDouble page spread analysis
Double page spread analysis
 
Double page deconstructions
Double page deconstructionsDouble page deconstructions
Double page deconstructions
 
Magazine Textual Analysis
Magazine Textual AnalysisMagazine Textual Analysis
Magazine Textual Analysis
 
Textual analysis
Textual analysisTextual analysis
Textual analysis
 
Powerpoint 3
Powerpoint 3Powerpoint 3
Powerpoint 3
 
Textual Analysis of Double Page Spread 1
Textual Analysis of Double Page Spread 1Textual Analysis of Double Page Spread 1
Textual Analysis of Double Page Spread 1
 
Double Spread Analysis
Double Spread AnalysisDouble Spread Analysis
Double Spread Analysis
 
Magazine double spread analysis muskaaaannnnnnnn media work
Magazine double spread analysis muskaaaannnnnnnn media workMagazine double spread analysis muskaaaannnnnnnn media work
Magazine double spread analysis muskaaaannnnnnnn media work
 
Magazine double spread analysis muskaaaannnnnnnn media work
Magazine double spread analysis muskaaaannnnnnnn media workMagazine double spread analysis muskaaaannnnnnnn media work
Magazine double spread analysis muskaaaannnnnnnn media work
 
Review Of A Kerrang Cover
Review Of A Kerrang Cover Review Of A Kerrang Cover
Review Of A Kerrang Cover
 
Mojo contents page and double page spred analisis (2)
Mojo contents page and double page spred analisis (2)Mojo contents page and double page spred analisis (2)
Mojo contents page and double page spred analisis (2)
 
Double page spread overview
Double page spread overviewDouble page spread overview
Double page spread overview
 
Double Page Spread Research
Double Page Spread ResearchDouble Page Spread Research
Double Page Spread Research
 
Horror Magazine Covers Analysis
Horror Magazine Covers AnalysisHorror Magazine Covers Analysis
Horror Magazine Covers Analysis
 
Detailed Analysis 2
Detailed Analysis 2Detailed Analysis 2
Detailed Analysis 2
 

More from Alex Wilson

Evaluation Activity 2
Evaluation Activity 2Evaluation Activity 2
Evaluation Activity 2Alex Wilson
 
Digipak analysis re-up
Digipak analysis   re-upDigipak analysis   re-up
Digipak analysis re-upAlex Wilson
 
Digipak analysis re-up
Digipak analysis   re-upDigipak analysis   re-up
Digipak analysis re-upAlex Wilson
 
Digipak analysis professor green
Digipak analysis   professor greenDigipak analysis   professor green
Digipak analysis professor greenAlex Wilson
 

More from Alex Wilson (6)

Evaluation Activity 2
Evaluation Activity 2Evaluation Activity 2
Evaluation Activity 2
 
Poster analysis
Poster analysisPoster analysis
Poster analysis
 
Digipak analysis re-up
Digipak analysis   re-upDigipak analysis   re-up
Digipak analysis re-up
 
Digipak analysis re-up
Digipak analysis   re-upDigipak analysis   re-up
Digipak analysis re-up
 
Digipak analysis professor green
Digipak analysis   professor greenDigipak analysis   professor green
Digipak analysis professor green
 
Cover Analysis
Cover AnalysisCover Analysis
Cover Analysis
 

Lily Allen's candid interview

  • 1. Thought-provoking title. It is a quote from the interview, and therefore makes it more relevant. It also summarises the article in a few words, which is important; it makes the reader want to learn the meaning of the title. Thought-provoking title. It is a quote from the interview, and therefore makes it more relevant. It also summarises the article in a few words, which is important; it makes the reader want to learn the meaning of the title. Appealing line to make the article look special to the reader. A ‘World Exclusive’ is likely to gain more of an audience. Appealing line to make the article look special to the reader. A ‘World Exclusive’ is likely to gain more of an audience. A larger cased, different coloured first letter of the article identifies subtly the starting point to the article. A larger cased, different coloured first letter of the article identifies subtly the starting point to the article. The main image takes up most of the space on the first page, with the article being situated on the second page of the spread.It is a dynamic image and grabs the reader’s attention with its emotion. Another inset is present on the first page, as well as other images on the second page. When combined, they provide visual stimulus and brief insight into the work that goes into MCR’s music. This insight is intended to be built on by reading the article. All the images are in black and white to reduce complexity on the page. The images have a lot of content. Black and white reduces the negative impact of these. The main image takes up most of the space on the first page, with the article being situated on the second page of the spread.It is a dynamic image and grabs the reader’s attention with its emotion. Another inset is present on the first page, as well as other images on the second page. When combined, they provide visual stimulus and brief insight into the work that goes into MCR’s music. This insight is intended to be built on by reading the article. All the images are in black and white to reduce complexity on the page. The images have a lot of content. Black and white reduces the negative impact of these. A vertical section of the spread gives extra information about MCR tracks. For an enthusiastic MCR fan reading the article, this shall be interesting and relatable. This common enthusiasm is an important link between the magazine and its readers. A vertical section of the spread gives extra information about MCR tracks. For an enthusiastic MCR fan reading the article, this shall be interesting and relatable. This common enthusiasm is an important link between the magazine and its readers. The article text is split into columns which is easier to navigate for the reader. It also allows the magazine to include more text in a small space. The article text is split into columns which is easier to navigate for the reader. It also allows the magazine to include more text in a small space. Captions are present for each image to explain what each image shows. Some are for comedic effect. Captions are present for each image to explain what each image shows. Some are for comedic effect.
  • 2. Small effects like this add to the overall stylishness of the spread. By continuing the colour scheme, it fits. The arrows are also there to provide a starting point for a reader of the text. The use of subtle effects like these, and other things such as captions, shouldn’t be underestimated. Naturally, the first thing to grab the reader’s attention is the image. The image provokes thought in the way all the Black Eyed Peas, apart from Will.I.Am, are faded. This suggests the article is centred around him. The image is effect in that it makes all model’s included be depicted as a group, whilst still being able to single out a particular one to forecast the content of the article. The costumes used are also unique, which reflects the group’s style. Whilst doing this, it helps maintain a set colour scheme of silver and gold. This is effective as it uses the uniqueness of the image to let it stand out, whilst still blending healthily with the rest of the page. This article takes the form of an interview with the artist Will.I.Am, as identified by the image and introductory paragraph. Questions and answers are differentiated by bold font. As can be seen, the answers length vary from question to question. Interview format is good because it breaks up information in the text into topic-related areas due to the questions asked. It means the reader can locate sections they are particularly interested in, and read them. From experience, many double page spreads have quotes which stand out, and give a summary of the nature of the text. In some cases, it is in the title; in this one it is set apart from the rest of the interview. Unlike previous analysed spreads, this page’s title is not a quote from the interview. Instead, it is a thought-provoking rhetorical question, and doesn’t take up a lot of space, leaving more for the article on the other page. It follows the colour scheme, and fits neatly on the page. It is followed by an bold introductory paragraph which is there to set the tone of the article. This introduction, as shown in my analysis, has no limit on how much space it takes up, or indeed how long it is. Its purpose is to set up the reader for reading the article; its size shouldn’t affect this.
  • 3. Again, the title is a quote from the article. After looking at the image and taking it in, the readers attention shifts to the title. It takes up a lot of space, and spans both pages of the spread, showing there is no limit on the sizes or allocation of features of a double page spread. They have to concentrate on the title, due to the strange, unique style of font, which supports the readers attention - if the reader has to concentrate on something, they are more likely to take in the information given. It also bold, which further reflects Lily Allen’s personality, as described in the title itself. Due to the fact it takes up the majority of the spread, the image of Lily Allen attracts the reader’s attention instantly. This is reinforced by the white, plain background - there is nothing to distract the reader unnecessarily. The image is simple, yet engaging. This is due to the eye contact given to the camera by Lily Allen, and the minimalistic accessories, props, and costume. Lily Allen’s costume is chosen so that the article is more about her personality than her body or looks; she is less objectified. The vibrant shirt reflects Lily Allen’s personality (as briefly described in the title), and also fits in with the colour scheme. An introductory sentence is present. This line follows the style of the article title with the words ‘Lily Allen’. The purpose of this line is to summarise and introduce the article in a fashion which makes the reader want to read more. This is achieved through appropriate choice of words (‘Lily Allen is a tabloid-baiting breath of fresh air.’) The reader’s immediate reaction is to question why Lily Allen is this ‘breath of fresh air’, and therefore will read more so the article can explain its point. Once again, like the MCR spread, starts with a large capital letter to identify the starting point to the text. The text is laid out in columns to fit more text on the page, and it also breaks up the text so it is easier to read for the audience.