Presentation for IE University

1. Social interaction
within 10 years, taking into
consideration the impact of
technology on human relations

2. • Social networks are going to enlarge their popularity and expansion. They are not
substitutes for real live communication, but will be more likely competing with
traditional messaging through e-mail. The amount of members will grow and
networks themselves will be more and more functional. Even today social
networks offer not only the blog service but chats, messengers, file holders,
videos and audios share, mp3-player etc.
file holders
Videos & audios share
chat
messenger

3. • Social networks are going to be merged into a unified space, where users will
have a universal account or ID-number to access any of the resources. Also there
will be further integration into other programs and devices. Now networking
clients like Twitter and Facebook are already built-in by default in smartphones
and in the future the process will progress further. For example, opportunity to
phone via cell phone to user’s account in social network will be possible.

4. • The users of social networks will be online much more. This won’t be only
supported by the integration into mobile phones, but also by the growing
popularity of tablet PCs. Therefore, ability to move without losing connection will
be provided.
mobile tablet
mobility
phones PCs

5. • Social networks are going to develop cloud services. They will allow and enhance
the users’ willingness to store not only photos, audio or video files (mostly for
entertainment), but also work documents and files. Computers and phones will
be transformed from being repositories of information to a point of access to
cloud services. Users will not be tied to specific devices and will freely be able to
access their information from anywhere in the world.

6. • The next step of evolution and extension will be synergy of social networks and
means of payment. Through accounts in social networks users will be able to take
out a loan, pay the bills, etc. There are alternative possibilities for development:
Visa and MasterCard will be even more integrated with Facebook, Twitter and
other similar resources. Otherwise social networks will organize their own
payment system and become competitors to the first.
• Hence bank cards which we are used to may completely disappear from
circulation. People will pay for purchases via their mobile phones.
social mean of personal
smartphone
network payment purse
Scilicet…
personal
smartphone
purse

7. • Now let's look at the process of development of social networks from a PR point
of view. PR departments of any organization today are obliged to create, monitor
and manage the online community by default. But this is a two-way
communication process. Today social networks can influence target audiences,
but at the same time their members have an impact on organizations.
• So in a modern world where technologies are so deeply intertwined with
communication process, the ability to create and conduct the appropriate
(profitable for business purpose) environment for interaction through social
networks is a significant professional skill.

8. The result is:
• Social networks of the future are…
universal
id-number
of person
payment
smartphone
system
the major
effective tool
for PR-influece
which has ever
existed.