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2013 Digital Communications Trends

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2013 Digital Communications Trends

  1. 1. What’s Next in Digital Communications Jennifer Kaplan Product Marketing, GovDelivery1
  2. 2. 9 rules for digital communication success in 20132
  3. 3. 3
  4. 4. 4
  5. 5. It Covers Continents5
  6. 6. 94% of adults online leverage email Pew Research Centers Internet & American Life Project surveys, 2008-2010.6
  7. 7. 1 Email is the essential foundation for digital communications
  8. 8. 78% 43% 2012 20178
  9. 9. Think Simple9
  10. 10. 2 Soon your emails will mostly be read on mobile devices
  11. 11. We Like Social Media too!11
  12. 12. Think Channel-Cross Promotion12
  13. 13. Think Channel-Cross Promotion13
  14. 14. Think Channel-Cross Promotion14
  15. 15. 3 Multi-channel drives maximum reach
  16. 16. Analytics unlock growth and engagement16
  17. 17. What’s meaningful is changing. Show me engagement. What’s meaningful is changing. Show me engagement.17
  18. 18. What’s meaningful is changing. Show me engagement. What’s meaningful is changing. Show me engagement.18
  19. 19. What’s meaningful is changing. Show me engagement. What’s meaningful is changing. Show me engagement.19
  20. 20. 4 Metrics provide powerful insights into your effectiveness
  21. 21. 21 Safety Health PlanningPhoto by LEAFLET. License: CC-BY-SA 3.0" Emergency Parks and Rec Public Works Communications
  22. 22. Onlinecommunities tohelp engage andget feedback22
  23. 23. 5 Online communities make it easier than ever to work together
  24. 24. 24
  25. 25. 25
  26. 26. 26
  27. 27. 27
  28. 28. 6 Find your voice and have fun
  29. 29. Take advantage of customer service touch-points29
  30. 30. 7 Proactive information drives Citizen Satisfaction30
  31. 31. 31
  32. 32. 32
  33. 33. 33
  34. 34. APIs - Humans = Real-time communication34
  35. 35. 8 Integrations expand and enhance communication technology35
  36. 36. 36
  37. 37. 37
  38. 38. 9 Your emergency strategies must address communication!38
  39. 39. In Summary 1 Email is the essential foundation for digital communications
  40. 40. In Summary Email is the essential foundation for digital communications 2 Soon your emails will mostly be read on mobile devices
  41. 41. In Summary Email is the essential foundation Soon your emails for digital will mostly be read on mobile communications devices 3 Multi-channel messaging achieves maximum reach
  42. 42. In Summary Soon your emails Email is the essential foundation for digital will mostly be read on mobile communications devices Multi-channel messaging achieves maximum reach 4 Metrics are powerful
  43. 43. In Summary Soon your emails Email is the essential foundation for digital will mostly be read on mobile communications devices Multi-channel messaging achieves Online communities Metrics are powerful maximum reach 5 are the easiest way to work together
  44. 44. In Summary Soon your emails Email is the essential foundation for digital will mostly be read on mobile communications devices Multi-channel messaging achieves Metrics are powerful maximum reach 6 Find your voice and have fun! Online communities are the easier way to work together
  45. 45. In Summary Soon your emails Email is the essential foundation for digital will mostly be read on mobile communications devices Multi-channel messaging achieves Metrics are powerful maximum reach 7 Proactive information drives Citizen Satisfaction Online communities are the easier way to work together Find your voice and have fun!
  46. 46. In Summary Soon your emails Email is the essential foundation for digital will mostly be read on mobile communications devices Multi-channel messaging achieves Metrics are powerful maximum reach 8 Integrations expand and enhance communication Online communities technology are the easier way to work together Find your voice and have fun! Proactive information drives Citizen Satisfaction
  47. 47. In Summary Soon your emails Email is the essential foundation for digital will mostly be read on mobile communications devices Multi-channel messaging achieves Metrics are powerful maximum reach 9 Emergency strategies must address Online communities communication are the easier way to work together Find your voice and have fun! Proactive information drives Citizen Satisfaction Integrations expand and enhance communication technology
  48. 48. How are other organizations succeeding with GovDelivery? govdelivery.com/insidethered48
  49. 49. Government 2.0 and gov-to-citizen communications govdelivery.com/reachthepublic49
  50. 50. Training videos and step-by-step instructions support.govdelivery.com50
  51. 51. Contact Me Jennifer Kaplan Jennifer.Kaplan@govdelivery.com (651) 379-6213 @jenniferkaplan51

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