Ums(2007)

617 views

Published on

Unified Message Opportunity

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
617
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
24
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ums(2007)

  1. 1. 1. Requirement &Refinement<br />PART I<br />Background<br />Emerging Factors ofMessageOpportunity <br />2009. 08. 05<br />
  2. 2. Table of <br />Contents<br />Definition ………………………………………………………………………………………………03<br />Opportunities ………………………………………………………………………………………04<br />Discovery ………………………………………………………………………………………………11<br />Conclusion ……………………………………………………………………………………………13<br />Appendix ……………………………………………………………………………………………14<br />2<br />
  3. 3. 1. Definition of UMS<br />Background<br />Unified Messaging Service (UMS) allows you to store voice messages in your mailbox along with your email.With UMS, you can use your email client to access these messages, or you can use your phone with the telephoneuser interface (TUI). The cost for voice mail in the new system will remain the same. <br />Definition <br />Benefit of Unified Messaging Service<br />Basic UM<br /><ul><li>Voice and fax messaging in email
  4. 4. Works with any email client
  5. 5. Message light support with IMAP based mail clients
  6. 6. Unified Messaging (UM) provides a path to simplifying the messaging interface. UM was introduced to help enterprise customers to manage wire line email, voicemail and fax messages. Mobile operators have marketed their messaging features as being inexpensive and easy to use, a benefit that has faded as more and more applications appear on handsets. UM gives users one interface to manage all forms of messaging. Rather than being a solution searching for a problem, UM could become an important solution for carriers that may not yet realize they have a problem. </li></ul>Unified Messaging Service<br />Advanced UM<br /><ul><li>Server based integration
  7. 7. No software installation required
  8. 8. Supports Secure Client access
  9. 9. Access to email and email folders over the phone
  10. 10. Full synchronization and message light support
  11. 11. Voice mail messages are delivered to your email account automatically for Exchange users.
  12. 12. Notification will be in your email inbox.
  13. 13. You can access your calendar and listen to your email from a telephone when you are away from the office. </li></ul>Advanced features<br /><ul><li>Follow me: Sets your phone calls to follow you to designated phone numbers
  14. 14. Forward: Forwards specific callers to designated phone numbers
  15. 15. Notify Me: Sets inbound phone calls to notify you of specific types of incoming calls, or sets your phone calls to notify you of specific callers' voice mail messages. Use this to send text messages to cell phones or pagers.
  16. 16. Do Not Disturb: Ensures you are not disturbed by certain callers by redirecting calls to your voice mail
  17. 17. Custom Greeting: Sets a text greeting for specific callers
  18. 18. Forward Copy: Forwards a copy of your voice mail to an email address </li></ul>3<br />
  19. 19. 2. Opportunity of UMS<br />Background<br />Accessing the internet from a mobile phone is growing in popularity<br />Mobile handsets are increasingly being used in other ways than for making calls<br />An abundance of content is generated by users, and new questions are being raised about how best to manage rights<br />Opportunity <br />Mobile is driving most of the communications sector growth <br />Accessing Email is now a common function of mobile function, like making calls or send messaging. 9 in 10 European people are enjoying to connect and check their mail account.<br />IM has convert the half of European mobile users. 78% of teens who use IM said they used it to talk about homework, tests, or school work “ “Email is something you use to talk to old people.”<br />UK adults spend more time on social networking sites than their European neighbors, with 5 in 10 UK adults saying that they regularly visit the sites<br />Accessing E-mail[N=4,000, over 18yrs]<br />Instant Message[N=4,000, over 18yrs]<br />Using SNS site[N=4,000, over 18yrs]<br />Conversion are valued<br />4<br />
  20. 20. 2. Opportunity of UMS : Insight platform<br />Background<br />To find out opportunity of UMS, we divide it into 6 area<br />Insight Platform<br />User Experience Boundaries for Mobile Messaging <br />Collaborative<br />capabilities<br />Chat, 3G,<br />Conferencing<br />RemovingInter-operabilityIssues<br />InstantMessaging<br />Email, voice & Fax messages<br />InternetEnvironment<br />Unified Messaging Service<br />Mobility<br />Contents<br />Business<br />Process<br />Integration<br />Mobile apps<br />Presence<br />Removing<br />Human<br />Latency<br />Music<br />Video, <br />Audio<br />Real timeCommunication<br />5<br />
  21. 21. 2. Opportunity of UMS : User Experience(1)<br />Background<br />Unified Messaging Service (UMS) allows you to store voice messages in your mailbox along with your email.With UMS, you can use your email client to access these messages, or you can use your phone with the telephoneuser interface (TUI). The cost for voice mail in the new system will remain the same. <br />Opportunity <br />Communicate <br /><ul><li>Rich presence throughout GroupWare applications/services
  22. 22. Ability to find right person and use right mode
  23. 23. Shared context and content</li></ul>Integrated <br /><ul><li>Integrated e-mail, presence, IM, voice
  24. 24. Seamless transitions between modes
  25. 25. Wide range of devices</li></ul>Anywhere access<br /><ul><li>From any telephone
  26. 26. From any Web browser
  27. 27. From Mobile devices</li></ul>User Experience : 3 Persona<br />Group communications and social user experiences<br />content sharing : video, picture, conferencing<br />IMS and Web 2.0 Multitasking mobile and web<br />6<br />
  28. 28. 2. Opportunity of UMS : User Experience(1)<br />Background<br />Communications<br />Persona #1<br />Using a music service, Alice, a Materialist, can follow her favorite bands and get the inside scoop on special events. She watches the latest music videos from Sugababes and then shops for tickets to their upcoming concert—with the push of a button she can be sure to get the best seats.<br />Content discovery<br /><ul><li>Music / video / Karaoke </li></ul>Group communications and social user experiences<br />On-line access<br /><ul><li>Facebook / MySpace </li></ul>User content<br /><ul><li>Call completion / Blogging & messaging </li></ul>Alice [24s, Female, Univ student]<br />7<br />
  29. 29. 2. Opportunity of UMS : User Experience(2)<br />Background<br />Content sharing <br />Persona #2<br />Share a video with friends and comment while it plays Browse personalized football clips using keywords Pocket Sport<br /> - Rich multimedia communication - From any device - Regardless of network<br /> - Ease ofuse<br />Content discovery<br /><ul><li>Sport</li></ul>content sharing : video, picture, conferencing<br />On-line access<br /><ul><li>Conference / Monitoring / Communality</li></ul>User content<br /><ul><li>Video / Picture / Conferencing</li></ul>Mark [32s, Male, Office worker]<br />8<br />
  30. 30. 2. Opportunity of UMS : User Experience(3)<br />Background<br />Instant Communication <br />Persona #3<br />Instant messaging, voice &video conferencing and multimedia sharing<br />One consistent experience Communicate to the community or one on one−Multitask and switch services −Share with handsets and PCsBranded communities, increase usage, cross-selling of data services<br />Content discovery<br /><ul><li>Web</li></ul>IMS and Web 2.0 Multitasking mobile and web<br />On-line access<br /><ul><li>All</li></ul>User content<br /><ul><li>Multimedia</li></ul>Nick [21s, Male, Students]<br />9<br />
  31. 31. 2. Opportunity of UMS : User Experience(4)<br />Background<br />Increased complexity cause user to make it simply- Customer defaults to using most effective services<br />Space <br />IMS brings …<br />•Framework for IP multi-media<br />•Session management control •Application server separated from network <br />Web 2.0 brings …<br />•Opening up mobile networks<br />•Flexibility and innovation <br />•IP-Web tools : service chaining<br />Emerging Opportunity : United/integrated list/inbox management<br />Next Step <br />High-volume mobile messaging users are interested in having both a unified contact list and a unified messaging inbox on their mobile device, as long as these features are customizable, and therefore more personalized. When considering a unified contact list, users do not want to incorporate all contacts from all accounts into one list. They want to select which contacts to import, particularly from social networking accounts, so that they can easily identify details of those individuals with whom they have regular 1-to-1 communication. Promoting the ability to revert back to a traditional inbox layout will overcome reluctance to trial a unified approach. Participants also expressed strong interest in threaded message presentation.<br />10<br />
  32. 32. 3. Discovery : New space(1)<br />Background<br />Issues to reconcile in ‘crossing over’ IM to MobileMobile IM Implementation strategy for maximum value<br />New Space(1)<br />Just like Text …<br />•Ensure IM interworks fully and both way with Text : Maximum connectedness our of the box<br />Just like Text, Only Smarter…<br />•Permit conversations without presence<br /> : Add presence as a simulator of conversations, not a prerequisite<br />C<br />A<br />D<br />B<br />Only friends with IM can Converse<br />A<br />Ensure IM interworks fully and both way with Text<br />A<br />C<br />Only subscribed and present friends can converse<br />B<br />Everyone can converse with Text<br />C<br />Permit conversations without presence<br />B<br />D<br />Contacts list contains more than just friends<br />D<br />11<br />
  33. 33. 3. Discovery : New space(2)<br />Background<br />Migration towards simplified user modes on device<br />New Space(2) <br />New Definition<br />Next Scenario<br />Rich call scenario more likely to start with Text<br />12<br />
  34. 34. 4. Conclusion : Strategic Approach<br />Background<br />1. Avoid fragmentation – ensure mobile community is included<br />2. Simplify the user experience<br />3. Use Mobile UMS as basis for future Converged IP Messaging platform<br />Conclusion<br />Future of Current approach<br />Interworking with SMS, MMS and other operators<br /><ul><li> interworking with MMS is straightforward
  35. 35. Interworking with SMS requires a change in network</li></ul> - To handle conversion of SMS headed to an IM phone<br /><ul><li> IM platform to IM platform interworking across operator boundaries - Interworking with SMS and MMS where interconnect agreements do not exist</li></ul>Mobile UMS in Device Perspective<br />Strategic approach <br />TO BE<br /><ul><li>Embedded and usefully integrated - High level surfacing of messaging interface - Idle screen presentation - No login process, always on
  36. 36. Messaging Experience based on device-resident GUI/ app framework</li></ul> - Flash/svg, ECMAscript, Ajax etc<br /><ul><li>Updateable over the air</li></ul> - To keep features refreshed<br />AS IS <br /><ul><li>Device manufacturer or third party client - Embedded, preinstalled or downloadable - Typically Java, Symbian, Windows Mobile etc.
  37. 37. Selected in the phone menu
  38. 38. Logic process, not instant on</li></ul>13<br />
  39. 39. Appendix<br />Mac OS for UMS<br />MS Office for UMS<br />14<br />

×