Irf 2018 Case study.

1. Renaissance Hotel,
Mumbai
The future of RETAIL
is not coming.
IT'S ALREADY HERE
POST SHOW
REPORT
Co-located event: Organised by

2. Organised by
Sponsors for
IRF 2018
2
Shopping Centre Partner

3. Organised by
IRF 2018
3
HIGHLIGHTS
th
The 15 edition of INDIA RETAIL FORUM witnessed a splendid
participation and overwhelming response.
With the aim of taking everyone to the “Future of Retail”, Reed
Exhibitions India had successfully managed to take the
Forum to the next level and give a platform to gain valuable
insights, network with the retail fraternity of highest value as well
as experience what the future of retail holds for all.
37% Increase in delegate
participation over IRF 2017 Edition
37%
21% Increase in showspace
21%
Go Connect witnessed a record number
of meetings. 541 meetings. 96% rise in
meetings (276 meetings fixed in2017)96%
NPS Score of the show
is 36 and for real estate
it's 5555%
2 Fashion Shows to mark the launch of new
product lines

4. Organised by
INTERNATIONAL BRANDS at IRF
4
BO CONCEPT
Since 1952.
Present in 65 countries.
Average shop size 500 sq m.
C HOUSE CAFÉ
Since 2006.
Present in over 12 countries.
CAMAIEU
Since 1984.
Present in over 20 countries.
Average shop size 200 sq m.
GUINOT
Since 1962
350 shops across Europe,
USA, Asia. Average shop size
200 sq m.
MALT LAB
Since 2010.
From Singapore with average
shop size of 600 sq m.
MARINA HOME
Estd in UAE since 1997, have
strong presence in Asia,
Middle East. Average shop
size 3000 sq m.
MARWA
Since 2003.
From Morocco with average
shop size of 250 sq m.
Present in 6 countries.
First Time
Attendee Tour
Fashion show for new
product launch

5. Organised by
IRF 2018 at glance
5
2500+
Sq m Exhibition Area
2300+
Delegates
200+
Exhibitiors
15+
700+
International Brands
Participating Brands
150+
540+
Speakers
Business Matchmaking
Meetings confirmed
40+
213+
Conference Sessions
Retailers

6. Organised by
Conference Highlights
6
JLL releases Realty Report:
JLL released their latest report titled “ India's Retail Realty – A
Changing Face” at IRF 2018. The report analyses the changing
retail ecosystem in India and how developers are making use of
past experiences and learnings to create more superior quality
malls. Rationalisation of supply is highlighted in the paper with
superior quality malls estimated to form 64% of the total supply
in the future (2018-2022) as compared to 46% during 2008-
2012.
Retail Interview of the Year:
The highlight of IRF 2018 was a one-to-one session with Kishore
Biyani, Founder & CEO, Future Group, the doyen of modern
Indian retail. In a candid session with Anuj Puri of Anarock Retail,
he shared the future plans of Future Group as well as his views
on the huge retail potential that India offers stating that India's
overall economy is expected to rise to USD 5 trillion by 2030.
The audience was indeed spellbound by the session as it was
insightful as well as knowledgeable.
DLF Shopping Malls launch Phygital Application:
DLF Shopping Malls, the country's biggest & largest physical
market place announced the launch of India's first ever retail
phygital application – “Lukout”. The application is a one stop
solution that offers highly personalized proximity based
engaging content in terms of latest looks, latest trends, real time
location based offers while providing conveniences like one
touch parking payment, valet, concierge as well as having its
own social network.
Suresh Prabhu, Hon'ble Minister for Commerce & Industry and
Civil Aviation, delivers the Keynote Address:
IRF 2018 was honoured to have the Hon'ble Minister deliver the
Keynote Address…
“I am very happy that the 15th India Retail Forum is taking
place. It strongly supports the retail movement that is now
taking anew shape in India. I believe retail trade has the ability
to produce a huge number of jobs. It is a strong link and
interface between the manufacturer, service provider and buyer.
That's the cutting-edge where transactions are taking place and
we strongly support it. Organised retail has come a long way,
however the small retailers and family owned business were
there all the time, and unlike other countries we haven't
nationalised it. Therefore organised retailers and small retailers
must learn to live with each other and should work in a manner
where both get benefits out of it. I strongly believe this
partnership will go a long way in helping businesses and the
economy to grow. My best wishes are with IRF2018. Thank You.”

7. Organised by
Exhibitors at IRF18
7
200+
Exhibitors
93%
Of exhibitors were satisfied
with IRF and happy with
the delegate participation
and interest.
Facilities
management
4.2%
5.6%
Retail-Brands
Retail-Big Box
6.3%
Real
Estate
Consultants
12.3%
Tech 17.1%
Mall
Developers
27.6%
Retail
19.6%EXHIBITOR
Category Infra 3.5%
3.8%
Need to be Category

8. Organised by
Delegate Facts
8
Business Designation Breakup Functional Department Breakup
4.2%Strategic Planning
Senior Management
Sales
Operations/General Management
Marketing
Leasing
IT/Tech
Business Development
15.1%
17.8%
6.1%
9.8%
22.0%
3.2%
21.8%
Director/Head
30%
Manager/Asst.
Manager
19%
Managing Director/Country
/Area Manager
Sr. Manager
Executive/Executive
10%
President/CEO/Chairman
/Board Member
Total
5%
19%
17%

9. Organised by
Delegate
Facts
9
Delegate objective for
visiting IRF 2018
Delegates Interest
Retailer/
Brand
Real Estate/Property
Developer
Consulting/Other
Business Services,
Retail/InStore
Solution
Provider
Investor/ Financer
Facilities
Management/Solution
Provider
4%
6%
10%
11% 16%
Mall
Owner
19%
26%
4%
3%
Architects &
Designers
Tech
Provider
33%
Building (To meet new people and to create new opportunities)
12%
Exploring (To explore latest trends and innovations in the industry)
12%
Fishing (To meet as many business prospects as possible)
6%
Learning (To learn and gain knowledge of the industry)
5%
Re-Connecting (To meet existing contacts to review business)
2%
Socializing (To meet existing contacts and socialize)
Targeting (To meet specic people to achieve specic business objectives)
30%

10. Organised by
10
On Ground @IRF18
Chiefs of 150+ Brands on Stage: The Forum witnessed participation from representatives
of all leading brands, mall developers and retail tech and service provider companies. The
conference sessions with 3 exclusive tracks running parallel had all the heads on stage
deliberating and discussing relevant issues in their respective sessions and thereby
providing insights and clues on the way forward for the retail industry.
IRF witnesses record footfalls:
IRF 2018 witnessed a huge increase in turnout. Footfalls were unprecedented.
Exhibition space went up by 21%, exhibitor participation by 13% and delegate
participation by 37% . Anybody and everybody connected to the retail
industry was present and wanted to be a part of the action.

11. Organised by
Go Connect goes full all day: Go Connect, the Business
Matchmaking Platform was a huge draw at IRF 2019. Empowering
participants to socialize, network and get connected to the right
business prospects, the platform received a record 2900+
requests for meetings out of which 541+ meetings were held on
site.
Tough Day for Food Retailers: Food Service retailers – Wow Momo,
The Thick Shake Factory and The Chocolate Room had a field day
sampling their exclusive offerings to the retail fraternity. The Forum
provided these food service retailers the right opportunity to explore
business alliances and partnerships. Participants enjoyed sampling the
food items and kept going back for more.
Closed Door Franchise Summit: Held on the first day, the Franchise Summit saw
a record participation from 11 international brands, ranging from fashion to F&B
and health & beauty to household and home interiors, looking for opportunities
to enter the Indian market. The international brands gave their company /
product presentations to an exclusive gathering of Master Franchisees specially
invited for the Summit, which was then followed by a networking session to
facilitate potential business contacts and alliances.
11

12. Organised by
Session for International Retailers: Day 2 at IRF had a session, “International
Retailers in India” which had representatives of international brands like
Matalan, Marina Home Interiors, Camaieu, Bo Concept and Tous discussing
the potential and business opportunities the Indian market has for
international brands. The session also had panelists from Major Brands,
Lacoste, Virtuous Retail and Inorbit Malls.
12
New Product launches with Fashion Show: Sabhyata – a women's ethnic
wear brand presented their forthcoming collection with a fashion show just
before the Retail Awards. The collection showcased a variety of exclusive
designs in colours and styles which are sure to appeal to women.
Women's Secret – an exquisite collection of lingerie was presented by the
brand which is soon to be launched in the Indian market.
Round tables & Solo Sessions: The Omnichannel Forum featured a Roundtable
session - “Journey to new Retail”. The session focused on how innovations like
cloud, AI and big data technologies are redefining the retail business. It provided
the audience an opportunity to leverage the know- how and practical experience
of how the world's leading retail businesses across the globe are driving their
digital transformation.
A Solo session was presented by IKEA – “Learnings of a foreign retailer from
India: IKEA's journey”. An insightful presentation with valuable learnings.

13. Organised by
Media Coverage
13

14. Organised by
Testimonials
14
“A UNIQUE PLATFORM
WHEREIN RETAILERS &
DEVELOPERS COME
CLOSE TOGETHER SHARING
THEIR EXPERIENCES”
“THE CROWD TURNOUT WAS
VERY GOOD THIS YEAR
COMPARED TO
PREVIOUS EDITIONS.”
“GREAT JOB
DONE”
INORBIT MALLS
KSHITIJA VERENKAR
SR.MANGER MARKETING
“GOOD SESSIONS
& QUALITY.
CROWD RESPONSE
WAS GOOD.”
PACIFIC
ANSHUL PAHUJA
VP - LEASING
“VERY USEFUL,
INTERACTIVE & A
GREAT SERIES TO MEET
THE RETAIL FRATERNITY.”
“GOOD CONTACTS
UNDER ONE ROOF.”
NUMERO UNO CLOTHING LIMITED
AVISHEK CHATTERJEE
GENERAL MANAGER
VEGAS (PRATHAM GROUP)
RAVINDER CHOUDHARY
GM
THE CHOCOLATE ROOM
G.T.H DINESH
ASST. DIRECTOR
“GOOD LEARNING
& VERY NICE
PLATFORM.”
CRAVATEX BRANDS LTD.
SHRUTI VARTAK
DGM
ARVIND INTERNET
GOKULNATH.S
HEAD RETAIL - CREYATE
KNIGHT FRANK
BHAVNA MISRI
CO- HEAD RETAIL
“IRF IS THE
OSCARS OF
RETAIL.”

15. Organised by
15
Testimonials
METRO MALL (WEST PIONEER PROPERTIES INDIA PVT. LTD.)
SUDHIR THALAMCHERY
AGM MALL DEVELOPERS
“EXPLORE OPPORTUNITIES, TO
MAKE YOUR PRESENCE FELT IN
THE RETAIL FATERNITY.”
“IT WAS AN AMAZING
EXPERIENCE
TO MEET NEW PEOPLE
AND EXCHANGE
AMAZING IDEAS,WAS
AN OCEAN
OF IDEAS.”
THE THICKSHAKE FACTORY
MUFFADDAL
FRANCHISE MANAGER
DEKI ELECTRONICS
ARUN MENON
NATIONAL SALES MANAGER
“IT WAS AN
ENRICHING
EXPERIENCE
& WE GOT TO
INTERACT WITH
REALLY
GOOD CUSTOMERS.”
SHAZE LUXURY RETAIL PVT. LTD.
BEJAN BHARUCHA
HEAD - RETAIL OPERATIONS
“SHOW IS GREAT FOR
NETWORKING WITH
COLLEAGUES.”
“MOST POPULAR IRF,
I HAVE EVER ATTENDED.” BENTEL AASOCIATES INTERNATIONAL
S.ROBERTS
CHAIRMAN

16. Thank You