2011 SMX presentation talking about the convergence of Local, social, mobile search SoLoMo panel. A business listing identity is the anchor to hold the experience together.

1. Gib olander, smx east The SoLoMo Landscape

2. SoLoMo: intersecting @localeze @golander59

3. SoLoMo: colliding 38% of mobile searchers frequently look for local retailer information including phone # and address.* 70% of all mobile searches result in action within 1 hour. ** There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush.*** *ROI Research/Performics 2011 Mobile Search Study ** Mobile Marketer *** Mobile Marketing Association Asia @localeze @golander59

4. SoLoMo: timing is Everything New relevancy signals for marketers, advertisers and search engines are driven by “when” a search or social check-in takes place. GROUPON NOW! Living Social Instant Deals @localeze @golander59

6. Foursquare

7. Gowalla

8. Yelp

9. LivingSocial Instant

10. Groupon Now@localeze @golander59

11. Google+ posts now appear in Google search results @localeze @golander59

12. PERSONALIZATION: IMPACTING SEARCH RESULTS Taking home-based check-in history and presenting similar types of businesses in search results when you visit new destinations. Amsterdam “Coffee Shop” Maida Vale, London Marriott Tokyo Steakhouse, Austin, TX @localeze @golander59

14. Claim your listing or your identity won’t exist across SoLoMo.

15. Avoid fragmented listings.@localeze @golander59

16. PERSONALIZED RESULTS @localeze @golander59

17. Behind the scenes: nap NAP Name Address Pone Number NAP Name, Address, Phone Name Address Phone Number @localeze @golander59

19. 24.9% of unauthorized attempts came from IP addresses outside the US.

21. Continually manage online identity@localeze @golander59

22. Be Findable… …Mobile, Local and Social are happening now Establish and manage your identity today If your identity isn’t established, you don’t exist @localeze @golander59

24. Better together: SoLoMo “Hey, you got chocolate on my peanut butter!” “Consumers spend about $300 per purchase via mobile devices,” says Bon Mercado, mobile ads product specialist at Google. Presenting at a SEMPO L.A. meeting, Mercado said Google's mobile group expects a "huge" fourth quarter as a result of new products. He also mentioned that Google is working with Apple to track mobile content on iOS devices. MediaPost Online Media Daily @localeze @golander59

25. Gib Olander, vP of market development, localeze gibolander@localeze.com @golander59 @Localeze