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HOW MOBILE-SOCIAL IS Moderated by David Berkowitz,  Sr. Director of Emerging Media & Innovation at 360i  @dberkowitz / @36...
David Berkowitz
Download 360i’s Playbooks: Mobile:  mobileplaybook.360i.com Social:  playbook.360i.com
 
HUB for all announcements &  sharing  The Mobile social app highlighted the best desserts at partner locations; A Mobile G...
Six types of mobile social media  <ul><li>Online social networks on mobile devices </li></ul><ul><li>Share content via soc...
1) Online social networks on mobile devices 200MM+ mobile Facebook users
2) Share content via social channels
Connect mobile sites & apps with social networks
3) Mobile social networks
4) Sharing and streaming content
5) Social gaming
Game mechanics pervade social media:  Meet your benevolent king
Some kingdoms are hard to hold on to
6) Location-based check-in services
Feeling lucky, punk?
Thanks! - Let’s stay in touch <ul><li>David Berkowitz </li></ul><ul><li>@dberkowitz / MarketersStudio.com </li></ul><ul><l...
Noah Elkin
How Mobile-Social is Changing How Brands Connect with Consumers Noah Elkin  Principal Analyst @noahelkin F E B R U A R Y  ...
Social networks  are increasingly the conduit for mobile communication
Mobile social network usage will  more than double  between 2010 and 2015
Location-based services  have surged but aren’t yet mainstream
Geolocation mobile apps serve many niches but tend to be  game-  or  deal-focused
Checking in motivated by prospect of value exchange:  obtaining useful information  and  finding deals
But what happens when the check-in becomes  commoditized? Over 380 Million Check-Ins!
Among mobile marketing channels, marketers are most interested in  geolocation  and  social networks
Marketer spending around location is starting to  ramp up
Location relevance increases the likelihood of  generating  a response  from advertising
Thank you Noah Elkin Principal Analyst Twitter:  @noahelkin Email:  [email_address] Phone: (212) 763-6055
Craig Davis
 
 
 
 
 
Tom Dorf
 
 
 
 
tom@corp.mocospace.com - 347.225.6711
Adam Mirabella
Social Media Week 2011, New York Adam Mirabella Global Director, Digital Media
Mobility will drive the next phase of Internet growth TODAY: 4.6 billion mobile devices 1.6 billion Internet users 450 mil...
Key Trend #1
Key Trend #2 http://www.socialmediaweek.org/nokiaconnects
Key Trend #3
What’s our role?
The Future
Keep the conversation going… <ul><li>David Berkowitz, 360i - @dberkowitz </li></ul><ul><li>Craig Davis, TextualAds - @CraD...
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How Mobile-Social is Changing the Way Brands Connect with Consumers

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How Mobile-Social is Changing the Way Brands Connect with Consumers

  1. HOW MOBILE-SOCIAL IS Moderated by David Berkowitz, Sr. Director of Emerging Media & Innovation at 360i @dberkowitz / @360i Featuring: Craig Davis, CEO, TextualAds - @CraDav Tom Dorf, Director of Advertising Sales, MocoSpace - @MocoSpace Noah Elkin, Principal Analyst, eMarketer - @noahelkin Adam Mirabella, Head of Music Services, Nokia - @ Sinlison CHANGING THE WAY BRANDS CONNECT WITH CONSUMERS
  2. David Berkowitz
  3. Download 360i’s Playbooks: Mobile: mobileplaybook.360i.com Social: playbook.360i.com
  4.  
  5. HUB for all announcements & sharing The Mobile social app highlighted the best desserts at partner locations; A Mobile Guide Drove users to discover locations FOOD PORN Application asks fans to upload their photos for a chance to win $5,000 Users received a one-day-event badge and discounts at Godiva stores nationally
  6. Six types of mobile social media <ul><li>Online social networks on mobile devices </li></ul><ul><li>Share content via social channels </li></ul><ul><li>Location-based check-in services </li></ul><ul><li>Sharing and streaming content </li></ul><ul><li>Social gaming </li></ul><ul><li>Mobile social networks </li></ul>
  7. 1) Online social networks on mobile devices 200MM+ mobile Facebook users
  8. 2) Share content via social channels
  9. Connect mobile sites & apps with social networks
  10. 3) Mobile social networks
  11. 4) Sharing and streaming content
  12. 5) Social gaming
  13. Game mechanics pervade social media: Meet your benevolent king
  14. Some kingdoms are hard to hold on to
  15. 6) Location-based check-in services
  16. Feeling lucky, punk?
  17. Thanks! - Let’s stay in touch <ul><li>David Berkowitz </li></ul><ul><li>@dberkowitz / MarketersStudio.com </li></ul><ul><li>@360i / blog.360i.com </li></ul><ul><li>[email_address] </li></ul><ul><li>about.me/dberkowitz </li></ul>
  18. Noah Elkin
  19. How Mobile-Social is Changing How Brands Connect with Consumers Noah Elkin Principal Analyst @noahelkin F E B R U A R Y 9, 2 0 1 1
  20. Social networks are increasingly the conduit for mobile communication
  21. Mobile social network usage will more than double between 2010 and 2015
  22. Location-based services have surged but aren’t yet mainstream
  23. Geolocation mobile apps serve many niches but tend to be game- or deal-focused
  24. Checking in motivated by prospect of value exchange: obtaining useful information and finding deals
  25. But what happens when the check-in becomes commoditized? Over 380 Million Check-Ins!
  26. Among mobile marketing channels, marketers are most interested in geolocation and social networks
  27. Marketer spending around location is starting to ramp up
  28. Location relevance increases the likelihood of generating a response from advertising
  29. Thank you Noah Elkin Principal Analyst Twitter: @noahelkin Email: [email_address] Phone: (212) 763-6055
  30. Craig Davis
  31.  
  32.  
  33.  
  34.  
  35.  
  36. Tom Dorf
  37.  
  38.  
  39.  
  40.  
  41. tom@corp.mocospace.com - 347.225.6711
  42. Adam Mirabella
  43. Social Media Week 2011, New York Adam Mirabella Global Director, Digital Media
  44. Mobility will drive the next phase of Internet growth TODAY: 4.6 billion mobile devices 1.6 billion Internet users 450 million accessing the Internet through mobile Source: IDC 2013: 5.9 billion mobile devices 2.2 billion Internet users 1 billion accessing the Internet through mobile Source: IDC & Infonetics Research
  45. Key Trend #1
  46. Key Trend #2 http://www.socialmediaweek.org/nokiaconnects
  47. Key Trend #3
  48. What’s our role?
  49. The Future
  50. Keep the conversation going… <ul><li>David Berkowitz, 360i - @dberkowitz </li></ul><ul><li>Craig Davis, TextualAds - @CraDav </li></ul><ul><li>Tom Dorf, MocoSpace - @MocoSpace </li></ul><ul><li>Noah Elkin, eMarketer - @noahelkin </li></ul><ul><li>Adam Mirabella, Nokia - @ Sinlison </li></ul>

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