Therory : Technoculture and Risk

1. Theory : Technoculture and Risk
Name :Utsavi Bharatbahi Mori
Roll No : 33
Paper No : 8 Cultural Studies
Semester : 2nd
Submitted to : Department of English M. K.
Bhavnagar University.

2. Introduction
 Contemporary critical has had to negotiate
with the with massive environmental
disaster,
industrial disaster, 9/11 and other
cataclysmic
events.
 Much contemporary theory example the role
such events play in culture. One of the most
influential of such theories is that of Risk
society.

3. Risk and society introduced in 1980
Ulrich Beck Anthony Giddens

4. Risk society : Towards a new
modernity
A risk society is “a society increasingly
preoccupied with the future (and also with
safety), which generates the notion of risk.”
-Anthony Giddens
“A risk society is a systematic way of
dealing with hazards and insecurities induced
and introduced by modernization itself”
-Ulrich Beck

5. Technoculture in Everyday life
 We live in increasingly digital word
 Everyday life, shopping to education depends
heavily on technology.
 communication-mobile
 online shopping
 Entertainment
 commerce
 Even in literature also we can see for example
poem written by Krushn Dave ‘Vasaladi.com,
morpich.com, Vrindavan akhu.com

6.  As soon as risk become real they become
disaster.
 Example :
1) Suppose right now I am giving my
presentation and the projector stop than it
become disaster.
2) Indian cricket batting line up.
 Risk are potential disaster.
 Example :
Our everyday life is also surrounded by risks.
But problem from where is we know about it . It was
already there before we know it is there.

7. Example
 PC
Risk – ‘Virus’, illegal operation, corruption
of hard disk and so on.
Solution- Contact the help centre,
download anti-virus and update your PC.
 Aqua guard
Risk – kills vitamins and other minerals by
purifying water.
Solution- new advanced aqua guard

8. P.C Aquaguard

9. Both are going parallel
• NOTICE –
That both risk and solution are
embedded in the same system.
• First do no harm is the prudential norm
of choice, but it is impossible to anticipate
all possible harms.

10. when we are using technology at that
time we have some problems also. But point is
that we must have to go back technology for
solutions. For example when our pen drive
corrupted at that time also once again we go
to technology for help.
So, from these types of example we
can say technology is always risky.

11. CONCLUSION
So after all we can say that
everything has its both sides as same like coin.
And in using technology also the same useful
as well as risky. But it not mean that we are
stop to using it. But if we have to work with
technology so we must have to be ready with
plan A,B and C. And for solution we have to go
outside the technology otherwise we are stuck
in the vicious cycle of problem and solution.