Globant and the California College of the Arts (CCA) got together to present CON.VERGE, their first conference for business executives and thought-leaders. Guibert Englebienne is the Co-Founder & CTO at Globant, Chairman Endeavor Argentina In his talk, Guibert explained why and how enterprise computerization falls short and what organizations should do target the right audience. There is an opportunity to use technology to uncover new things about our most important consumer: our employee. Using this technology brings a new level of competitiveness to our business. And position ourselves in the position to make it grow.

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Beyond Enterprise Consumerization:
The era of Digital Journeys
for the employee

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WHY ENTERPRISE
CONSUMERIZATION FALLS SHORT
Goes way beyond “bring your own device”
Could go well beyond nicer interfaces
Focuses on making an evolution to a friendlier IT

3. The same digital natives now form the core of our workforce and consumer market
Organizations receive the same level of pressure, not only external, to develop
software that satisfies unmet demands from this generation
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We are living interesting times

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This is the target
Millennial's Traits:
Digital Natives
Collaborative & Social Producers
High Expectations
Feedback-Driven
Sense of Urgency
Blurred Boundaries

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Why our employees are
really consumers
Full employment. They face choices.
They dedicate their lives, making it the
most important choice they make
Organizations need to engage way further
with them to remain competitive

6. What employees are looking
for when they “buy” a job?
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Enter a restaurant knowing it’s great
Know what are friends doing wherever they are
Have our personal assistant, Siri, in our mobile
phones.
24x7 health check through the smartwatch
Examples of superpowers we can do now that in
1970 could made us looked like “the nuclear
man”
We are androids

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What technology has told us about human nature
* Average gamer is a 43 year old
woman
* Long Tail: there is more
business in niche products that
in blockbusters

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WHAT IF
We use technology to uncover things we don’t know from our employees?
And we use this to provide an uber experience for them

10. 1st Case
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1. Who are our informal leaders
inside the organization
Informal
Leader

13. Eg. Colombia
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2. Relations between Sites
Each line represents stars between sites.
Eg. Colombia
High integration.
Almost all sites
share stars with all
other sites.
Higher
centralization with
Buenos Aires.
Same as previous, but line weight shows star count.

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3. Generation and countries integration
Sent/Recv vs City
Low visibility on people onsite. It
seems that they are doing things
to get noticed, but have we
ignore them!
% of stars sent from target to target group.
Generation Integration

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4. How an App can change behaviors
Number of stars fired after receiving one, within 1-5 days
There's a 49%
chance a star
triggers another
star within 24
hours.

16. BigData and Machine Learning use to break silos, favor
collaboration, and foster better opportunities for our peopleGlobant
Collokia
2nd Case

17. COLLOKIA What can we learn?
Globers are looking for the same answers
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Number of Globers
reading same question in Stack Overflow.
Number of Globers
doing exact same search in Google

18. There is an opportunity to use technology to uncover new things
about our most important consumer: our employee
Using this technology brings a new level of competitiveness to our business
And position ourselves in the position to make it grow
Globant Proprietary | Confidential Information
Summary