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Agile Mumbai 2019 Conference | Defining and redefining value for Digital Transformation | Mosesraj R

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Session Title : Defining and redefining value for Digital Transformation

Session Overview : 90% of start-ups fail. 50% of these failures are attributed to one fact - they developed products that are not the need or unusable. Also, few years back Forrester estimated that $900 billion worth of spend in digital transformation will miss the mark. These failure statistics are startling. This session will ponder this challenge from examples of building various products in Brillio, how value is defined upfront, methods of engineering value and how each team member can be empowered with this thinking.

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Agile Mumbai 2019 Conference | Defining and redefining value for Digital Transformation | Mosesraj R

  1. 1. Defining & Refining Value for Digital Transformation
  2. 2. Transformations are hard, and digital ones are harder McKinsey Study HTTPS://WWW.MCKINSEY.COM/BUSINESS-FUNCTIONS/ORGANIZATION/OUR-INSIGHTS/UNLOCKING-SUCCESS-IN-DIGITA L-TRANSFORMATIONS < 30% Succeed
  3. 3. Mosesraj R Driving Change || Abstraction || Story Telling || Inspiring || Improvements
  4. 4. US HQ | 5 Global Delivery Centers 2 Innovation Centers A DIGITAL TRANSFORMATION COMPANY GLOBAL Digital System Integration Technology First Businesses FOCUSED Over 250 Customers 26 Fortune 100 | 50 Fortune 500 PROVEN 2000+ People Agile and Customer Centric Culture RIGHT SCALE CMMi | ISO Scrum Alliance MATURE
  5. 5. “Our plan is to lead the public with new products rather than ask them what kind of products they want. The public does not know what is possible, but we do”
  6. 6. Start Customer realization Producer defines experiences for the customer Ground Reality Gap – Reality Gap Gap - Realization gap Gaps in the Digital World
  7. 7. How Do We Define It?
  8. 8. VALUE REMOVAL
  9. 9. Decades ago we used to post letters 3-5 days Courier service – overnight shipping 1 -2 days Late 1990s – Email 30 mins In the last decade, messengers seconds
  10. 10. Barriers Removed
  11. 11. $43.8 million in venture capital (2011 – 2015)
  12. 12. 13th Century 19th Century 20th Century Automatic Continuous Clothing Closure (1851) 1873 – Clasp locker (Whitcomb Judson) 1913 – Hookless fastener #1 1923 - Zipper George Mistral Things clinging to velvet Velvet (Vel) hook (Cro) Knot
  13. 13. Five Ideas.. • Be inline with Need – to ascertain Value • Focus on element of value to empower users • Working in the next curve to maximize options for unlocking value • Thinking divergent to break conventional barriers • Measure adoption to continual alignment to value
  14. 14. Be inline with Need..
  15. 15. How Do You Qualify It?
  16. 16. Total number of Android apps on Google Play – 3 million (as of June of 2017) (Source: Statista) Total number of iOS apps on the App Store – 2.2 million (as of the January of 2017) (Source: Statista)
  17. 17. Requirements is a hypothesis not a fact
  18. 18. Placed in a corporate floor!!
  19. 19. REALITY CHECK OF IDEAS
  20. 20. We need a bot for answering EMPLOYEE queries !!
  21. 21. Right goal helps qualify! News App – As it happens Friend of PM - CODEX
  22. 22. Two elements successful ones.. Unique Value Low Low High High Uber Google Maps Smith Carona Hailo
  23. 23. Faster, Better, Cheaper Paradigm VALUE Faster Better Cheaper
  24. 24. Qualifying reality
  25. 25. Elements of Value – Empowers users
  26. 26. Handwritten Printing Web 120 books per annum in 6th and 7th Century to 20 million books in 1790 Printing Democratized Content..
  27. 27. Democratize AI Cortana understands professional life Cortana understands commitments in email Weaved into every application
  28. 28. GOOGLE NOW
  29. 29. CUSTOMER PAYS USER DEFINES SUCCESS
  30. 30. Need an app for booking conference rooms..
  31. 31. Where is the element of value? APPRAISAL system Set Goals Self Appraisal Rating Add Comments Manager Rating on goals Discussion & Closure
  32. 32. CODEX Great Job!!! know more Activities Project 1 2 escalation pending from 2 weeks Green from 4 weeks Project 2 Project 3 Amber from 1 week 4 Action pending from 5 days 1 Action pending from 1 days 1 Action pending from 5 days Hi! I’m Eva How can I help you Tasks to complete Update Ford SC 2.0 RAG ManualAuto FordSC - 1 Developer yet to get allocated CodeX - PM DNA 2 task pending Funko - PM DNA 2 task pending New Project Verizon added to Codex VIEW 2 developers going on leave next week Client Pulse From 3 Weeks Client Pulse 2 Weeks Client Pulse This Week VIEW Intelligence Addon
  33. 33. ✓ As my child is sick, I need to work from home. Can I apply as I am in Kitchen? ✓ As I walk to the elevator, can I fill my time? Employee ✓ As I am walking up, I should be able to do my approvals ✓ How do I know how many approvals are pending with me? Manager ✓ Wish I have holiday calendar in my hand ✓ I can’t remember peer birthdays. Wish I can look up quickly General
  34. 34. Working in the next curve
  35. 35. McKinsey H3 Model
  36. 36. • Each Product had an S Curve - Every new product is a breakthrough • Multiple incremental improvements during the S-Curve • Adopting at start, gives a huge leverage
  37. 37. OnTheGo – Roadmap (New tech infusion…)POCs
  38. 38. SPEED GOVERNOR IN TAXIS
  39. 39. Convergent vs. DivergentBREAKING CONVENTIONAL PARADIGMS…
  40. 40. Ford’s My Key Dads gift cars to their adult children. Now with this key, they can control the max speed!! Barrier removed? FEAR or over speeding by their kids
  41. 41. Addressing human needs adds value to the solution Interesting innovations are adding one intelligent additional thing (e.g. Ford’s My key, Medical Insurance organizations’ health apps)
  42. 42. Brillio’s Enterprise on the Go-
  43. 43. • 98% of all inventions use known solution patterns • Only 2% are pioneering inventions • Inventors use patterns without awareness • Innovation can be organized in a systemic way
  44. 44. 53
  45. 45. Google sprint – Benchmarking phase Samples Experiences Analogies Mashups / allegories
  46. 46. TELEMETRY for live intelligence on VALUE Feature Trend Leave Submission 75% Leave Approvals 77% Expense Approvals 55% Travel Approval 46% Timesheet Approvals 39% Timesheet Submission 12% Expense Submission 12%
  47. 47. Telemetry at Brillio • Live usage metric • Success / failure indicator • Application performance • Indicates user centric value live • Objective, true measure of quality • Data driven business decisions
  48. 48. Summarizing..

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