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Turning	
  your	
  Employees	
  into	
  
Effective	
  Talent	
  Ambassadors
Jennifer	
  Trendler	
  – Director,	
  Talent	
  at Nitro
#GrowNitro
•
San  Francisco
•
Dublin •
Nitra
• St.  Petersburg
•
Melbourne
Who	
  is	
  Nitro?
Founded	
  in	
  Australia
With	
  our	
  Global	
  HQ	
  
in	
  San	
  Francisco.
Hired	
  80+	
  people	
  in	
  2014
Have	
  Hired	
  50+	
  in	
  2015
200 Employees	
  across	
  5 Locations	
  
What	
  do	
  we	
  do?
The	
  first	
  and	
  now	
  leading	
  
replacement	
  for	
  Adobe	
  Acrobat
Nitro	
  Pro
The	
  easiest	
  and	
  most	
  powerful	
  way	
  to	
  
share	
  documents	
  for	
  eSigning,	
  
approvals,	
  collaboration	
  and	
  workflow
Nitro	
  Cloud
Our	
  culture:	
  Use	
  technology	
  to	
  work	
  
more	
  efficiently	
  and	
  effectively
1. Talent	
  at	
  Nitro
2. Hiring	
  Climate	
  
3.	
  Employment	
  Brand
4.	
  Talent	
  Ambassador	
  Program
What’s	
  on	
  Tap
• Talent	
  is	
  the	
  best	
  determinant	
  of	
  a	
  company’s	
  long	
  term	
  success
• Working	
  at	
  Nitro	
  is	
  a	
  career	
  defining	
  opportunity	
  
Talent	
  Philosophy
Nitronaut Core	
  Values
High Performance Be GoodNo Bullshit
The	
  Talent	
  Team
Hiring	
  Climate
• Hiring	
  Plan:	
  Ambitious;	
  Global • Highly	
  Competitive	
  Job	
  Market
Employment	
  Brand
• Social:
Glassdoor,	
  LinkedIn,	
  
The	
  Muse,	
  Talent-­‐focused	
  Blog	
  posts
• Employee	
  Engagement:	
  
GaggleAmp,	
  Referral	
  Programs
• Branding	
  Campaign:	
  
Wombat	
  Nation	
  
• End	
  Goal:	
  
Reaching,	
  then	
  hiring,	
  great	
  people
Nitronauts as	
  
Talent	
  Ambassadors
Talent	
  Ambassador	
  Program	
  1.0
• Enthusiastic	
  team	
  =	
  	
  Lots	
  of	
  Referrals	
  
• Pain	
  points:	
  Response	
  time;	
  Quality	
  of	
  referrals	
  
Vive	
  la	
  Revolution!
Leverage	
  Technology,	
  Implement	
  Training,	
  Reinforce
Goals:
• Keep	
  it	
  simple
• More	
  qualified	
  referrals
• Excellent	
  employee	
  experience	
  
• Phenomenal	
  candidate	
  experience	
  
Talent	
  Ambassador	
  Program	
  2.0
Our	
  goal	
  was	
  to	
  have	
  80%	
  of	
  every	
  office	
  
participating…	
  
…Mission	
  accomplished!	
  
Talent	
  Ambassador	
  Program	
  2.0
Onboarding:
• Tools
• Terms
• Do’s	
  and	
  Don’ts	
  
Ongoing:
• Contests
• Acknowledgements	
  – Team	
  Meetings
• Quarterly	
  Celebration
2015
45%	
  
of	
  our	
  hires-­‐to-­‐date	
  came	
  from	
  the	
  
Talent	
  Ambassador	
  Program
2014
35%	
  
of	
  our	
  hires	
  came	
  from	
  
the	
  Talent	
  Ambassador	
  Program	
  
Thanks!
Q &	
  A
@Jtrendler
@NitroCareers
Jennifer.Trendler@GoNitro.com

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