CRM and loyalty platform

1. Loyalty Platform
2015

2. 2United Loyalty Systems, LLC
LOYALTY PLATFORM
Technological platform for uniting retailers from various areas of consumer market enabling them
to build strong relationships with their customers
The platform enables you to build one-brand or united loyalty system
ourclients
MerchantUSER

3. 3United Loyalty Systems, LLC
Tools for end-user (customer)
User ID
Cash Cards E-moneyPayment methods for CashBack:
Instant money transfers;
Topping up cards
Utility, mobile and other service payments via the application;
Secure Internet payments;
Access to a network of retail stores and cafes participating in the loyalty program

4. 4United Loyalty Systems, LLC
Co-Brand Cards
Background

5. 5United Loyalty Systems, LLC
The end-customers use all-in-one payment+loyalty card, pay for goods and services and
receive cash-back!
Cards are available
in the retail network
or can be ordered
online
A client pays a
purchase at a
point of sale
A client receives
CashBack
as a remuneration for
their purchase
The cash back
funds can be used
for purchasing
goods and services
* Cash Back – a payment method, in which a client receives a certain % of the purchase amount back to their e-wallet after the transaction is complete
How it Works?

6. 6United Loyalty Systems, LLC
Web-site
1) Info Center
2) Call-Center, online support
3) Card ordering
4) List of partners (or points of sale):
- Store locator, social media, reviews, testimonials,
5) Special offers:
- discounts, contests, events, promos, etc.
6) User account:
- Transaction history, filters.
- Gamification tools.
- Subscription.
- Personal history-based store rating.
- Alerts.
=
Tools for end-user (customer)
Loyalty Program
Web site
Prizes
Points
Rewards
Levels
Ratings

7. 7United Loyalty Systems, LLC
Coalition Loyalty Program
 Open loyalty program- a customer can choose where to spend their cumulated bonuses;
 Simplicity – real money, simple rewards algorithm;
 Powerful communication in partnering networks and media;
 Cost-saving on cards issue;
You can unite several retail companies into unified loyalty program
 Innovative methods of data processing and reporting;
 Comprehensive information about clientele – preferences,
habits, lifestyle;
 Availability of the newest marketing tools such as cross-
marketing in partnership with various companies.

8. 8United Loyalty Systems, LLC
Cost Saving and Revenue Growth
New clients:
- Increase in turnover through attracting new customers;
- Low customer acquisition costs – the effect of coalition.
Existing clients:
- Increasing revenue per client;
- Customer retention;
Cost saving:
- Efficient channels of communication with customers
Increase in brand confidence and loyalty due to positioning in line with other strong partnering brands
Strategic Advantage
Coalition Loyalty Program: Merchants Benefits

9. 9United Loyalty Systems, LLC
Loyalty system database can be used for managerial decision making
Smart reporting tools facilitating decision-making and marketing campaign launching
Loyalty System
Data Base
=
+Social networks
Management Solutions

10. 10United Loyalty Systems, LLC
 Advertising campaigns online management;
 Setting up customer rewards for actions;
 Special offers, contests, discounts;
 Social media marketing.
Merchant Tools: Advertisement Management
Advertising Management
A tool for creating advertising
campaigns to be displayed at loyalty
system portal, to be communicated via
email .and personalized alerts, to be
used for reward calculations

11. 11United Loyalty Systems, LLC
Customer Profile Data Management
 Customer Profile;
 Transaction history;
 Activity analysis;
 RFM* analysis and segmentation
Customer Profile contains transaction
history, purchasing history, RFM activity,
rewards history and customer personal data.
Personal data can be updated directly in a
user profile or via social networks
Merchant Tools: Customer Profile Data Management (1/2)
*RFM stands for customer value analysis (Recency, Frequency &
Monetary Value)

12. 12United Loyalty Systems, LLC
Merchant Tools: Customer Profile Data Management (2/2)
 History of a client’s participation in special
offers
 The behavior of a customer (history of
online purchases in partners’ networks)
Coming Soon 04/2015
7 purchases/month
Adding a functionality of advertisement response
history will facilitate customer segmentation and
launch of targeted campaigns
Customer Profile Data Management
5 purchases/month
1 purchase/month 4 purchases/month

13. 13United Loyalty Systems, LLC
Merchant Tools: Email Marketing
Email Marketing
 On-request email campaigns;
 Targeted EMAIL/SMS alerts;
 Automatic Mailing (birthday, seasonal
Holidays)
 Mailing to specified customer groups;
 Templates selection.
Creating a mailing list, the ability to use previously
created advertising campaigns (special offers,
promotions), the ability to work with previously
created groups, setting up the date for mailing,
creation of chain mails. Tracking and reporting

14. 14United Loyalty Systems, LLC
Merchant Tools: SMS
SMS alerts
 Linking to specific events;
 Segmentation based on customer profiles;
 Segmentation based on transactions activity

15. 15United Loyalty Systems, LLC
Merchant Tools: Analytics and Reporting
Analytics and Reporting
 Sales volume (hours, days, week, months);
 Accrual of cash-back;
 Demographic customer data: filtering by gender, age,
location
 Number of customers; their activity;
 Customized reporting.
Analytics section contains both personal and
transactional customer data, available for real-time
processing. Segmentation and export of data are
available

16. 16United Loyalty Systems, LLC
Merchant Tools: Data Management
Data Management
 Customer segmentation, clustering:
Personal data:
- location;
- age;
- gender;
- marital status;
- children;
- car ownership.
 Working with defined segments;
 Segment reporting;
 Criteria analysis.
Transactional data:
- Breakdown by date;
- Shopping on weekdays and weekends;
- Purchasing activity in the current month
Event segmentation:
- Birthday this month;
- Birthday this week;
- Birthday next week.

17. 17United Loyalty Systems, LLC
Merchant Tools: RFM analysis
RFM analysis
 RFM indicators;
 Precise data;
 RFM clustering;
 Saving of identified groups or
clusters

18. 18United Loyalty Systems, LLC
Merchant Tools: Cluster Analysis
Cluster Analysis
Coming Soon 04/2015
 Sales analysis;
 Reviewing the group info and
composition;
 Working with groups/clusters;
 Reporting.

19. 19United Loyalty Systems, LLC
Merchant Tools: Reporting (1/4)
Report samples
Sales-based segmentation
Personal data-based segmentation

20. 20United Loyalty Systems, LLC
Merchant Tools: Reporting (2/4)
Transactions breakdown in the stores of Merchant X and in the other partners’ stores
Purchases; 7
Purchases 5
Purchase; 1
Purchases; 4
Партнер 1 Партнер 2 Партнер 3 Партнер 4Partner 1 Partner 2 Partner 3
Partner 4
Report samples

21. 21United Loyalty Systems, LLC
Email sending report Rewards report
Merchant Tools: Reporting (3/4)
Report samples

22. 22United Loyalty Systems, LLC
RFM analysis
RFM analysis in clusters
Merchant Tools: Reporting (4/4)
Report samples

23. 23United Loyalty Systems, LLC
Merchant Tools: E-Money Distribution Agent’s Profile
- Transaction history (rewards paid in favour of customers)
- Low-balance alerts
- Data export;
- Support.
E-Money Distribution Agent’s Profile:

24. 24United Loyalty Systems, LLC
Customer Benefits (1/2)
Account Balance:
• General information;
• Breakdown by period of time;
• Breakdown by loyalty program partners (in
case of coalition loyalty program).
Information about saved funds:
• General information;
• Breakdown by period of time;
• Breakdown by loyalty program partners (in
case of coalition loyalty program).
Interaction:
• Special offers from brands;
• Subscriptions;
• Ranking of retailers.

25. 25United Loyalty Systems, LLC
Gamification, game mechanics:
• threshold levels of remuneration;
• socialization;
• Rewards for sharing, for review;
• Social communities subscription.
System of alerts:
• Personalized offers from partners;
• Alerts about rewards;
• News.
Customer Benefits (2/2)

26. 26United Loyalty Systems, LLC
Benefits for Merchants
 Research and analytics
 24/7 support
 In case of coalition – shared access to combined data base
 Marketing campaign management
 New customers attraction
 Active communication with customers, activation techniques
 Managerial decision-making
 Increase in brand-awareness and sales volume
 Legal and financial model
 Processing platform, data storage
 Safety data encryption
 Integration
 Technical support
 Card issue, co-branding
 Cards distribution
 Merchant interfaces
Available Services for Merchants within the Loyalty
Platform (area of responsibility of the loyalty
system owner/organiser + partners)

27. 27United Loyalty Systems, LLC
Thank You for Attention
Contact us for more info and pricing:
inna@finovatestudio.com
Inna Rumiantseva
FinovateStudio