E Marketing


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E Marketing

  1. 1. E-MARKETING <br />
  2. 2. India is clearly an emerging leisure online travel market, attracting millions in start-up funding<br />The Indian online travel industry is in full form. Online travel is expected to be a $2-billion industry. Interestingly, more than 17 per cent of all the flight tickets booked in India are done via Internet websites.<br />Online Travel Industry In India<br />
  3. 3. Online travel company Make My Trip (MMT) has recorded sales of Rs. 1000 crore for the financial year ending March 2008, as per a release. <br />However the air ticketing space has seen margins erode and with competition coming not only from other travel sites but also the airlines themselves, MMT has started looking at other avenues like railway ticketing, tour packages and even bus tickets.<br />Conti…<br />
  4. 4. Yatra Online is another well-funded travel portal that is looking at raising more capital. The company is looking at offline retail outlets for selling its travel services to grow revenues. <br />They have a planned outlay of Rs. 20 million over the next 12 months for the offline retail initiative. They have also roped in SIFY as a partner and Yatra services can be availed of from over 7000 SIFY cyber cafes across the country.<br />ClearTrip is looking at adding international ticketing to its service offering. The company has raised $12 million so far and is also yet to break even.<br />Conti…<br />
  5. 5. Travel websites, such as Make My Trip India Pvt. Ltd and Yatra Online Pvt. Ltd, are battling to win over India’s Rs16,000 crore ($400 million) religious travel market. <br />Both companies control about 90% of the online travel market, according to Phocus Wright, a company that analyses travel market, and both said they are interested in expanding their fast-growing religious travel segments. There will be packages for all: Hindus, Muslims, Christians, Buddhists and Jains.<br /> What’s Latest? <br />
  6. 6. It is of paramount importance to us that all the transactions you conduct on our site are carried out in a safe and secure environment to your satisfaction. <br />To achieve this, MakeMyTrip.com is protected by Secured Socket Layer technology by Verisign, the leaders in encryption technology. <br />Your credit card details are transmitted in an encrypted form over the internet, so that no one else can read them. <br />Your card details are shared with our service providers to the extent deemed to be absolutely necessary. <br />PAYMENT SECURITY<br />
  7. 7. Make My Trip<br />Yatra<br />Clear trip <br />Ezeego<br />Arzoo.com<br />Travelguru<br />Indiatimes Travel.<br />Ixigo.com<br />Travelocity.com.<br />Desiya.in<br />Top 10 Travel Sites in India<br />
  8. 8. User Trends of Online Travel Industry<br />
  9. 9. Keywords Portfolio: Online Travel India Firms<br />
  10. 10. Affiliate Marketing <br />Affiliate Marketing is one of the best methods to promote web business in today's competitive environment.<br />It is a modern variation of practice of paying a finder's fee for the introduction of a new client to a business. It involves revenue sharing between two web sites. <br />E-Marketing Strategies <br />
  11. 11. The Affiliate site normally provides free advertising for an e-commerce site and compensation is based on performance i.e., sales, clicks, registrations, or a combination of all.<br />Here, the Merchant offers to pay the Affiliate 'x' amount for either a click through from the link of Affiliate's site, or for a lead (where the visitor signs up for a newsletter, fills in a form etc.) or a percentage of a purchase made by a visitor as a result of a click through. <br />Conti…<br />
  12. 12. This program has been designed for people who already have a website and now want to increase their revenue. The Affiliate partnership model is free, there are no hidden costs. It is simply a great earning opportunity. <br />How does it work?As a Yatra or MMT Affiliate you will earn a fixed commission on every successful flight or hotel booking that was directed from your site. <br />You will be eligible to earn the commission on both domestic and international bookings. Earn commission up to Rs400 per booking. You will be able to track your account real time, 24x7. Through your own account, you can see detailed reports of impressions, clicks, and sales.  <br />Affiliate Program ( YATRA & MMT )<br />
  13. 13. MMT<br />Domestic Flights : 3% on Base Fare per Booking; <br />5% on Base Fare per Booking <br />International Flights: Rs 500 per Booking <br />Domestic and International Hotels: 8% on<br />Published Fare Domestic Packages: 8% on Published Fare <br />COMMISSION STRUCTURE<br /><ul><li>YATRA AFFILIATE PROGRAM</li></li></ul><li>http://www.cheapairticketsindia.com/<br />http://www.tripadvisor.in/<br />http://www.onetime.com/flights?sid=8024&kwid=17185466&gclid=CNq066Wj5JwCFcEtpAodvHLDGw<br />http://www.bookcheapflightsonline.com/<br />All above web-pages are the best examples for affiliate marketing strategy.<br />EXAMPLES<br />
  14. 14. PPC – GOOGLE ADVERTISING<br />Google Ads<br />
  16. 16. METACAFE</li></ul> and much more Video Websites.<br />VIDEO MARKETING<br />
  17. 17. MMT VIDEOS Wish … Click … GO<br />
  18. 18. BANNER ADVERTISING<br />BANNER <br />AT FLYERTALK.COM<br />These Websites also promoted with the help of Banner-advertising , Link-Exchanging and Other Advertising Means.<br />
  19. 19. THANK YOU<br />