14. Everyone wants a piece of buyers and sellers
Portals &
Media
Mortgage
Brokers
Service
providers
Insurance
Companies
Banks
14
15. It’s changing the real estate value chain
BuyersJourney
Search
Offer
Find
Settle
Need awareness
Finance
Bankers/MortgageFuture
Portal/Print
Agent
Decision Data
Bank
Branding & Media
Broker
15