Introduction to Blockchain technology, cryptocurrency, Smart contracts, ICOs for marketers. "Bold Talk" presentation at the 2017 Inbound conference in Boston, USA. The video of the speech is posted on the Inbound Marketing event page.
CES 2017 FinTech trend: Blockchain Technology by Mark Mueller-Eberstein, AdgetecMark Mueller-Eberstein
Trend you can't miss at #CES2017 in Las Vegas.
Mark Mueller-Eberstein (Advisor to CXOs and CEO of Adgetec), explains how blockchain technology is changing not only #FinTech, but broader industry and why #China has a special opportunity for success leveraging the innovation.
Discover Blockchain - “what it is” and how Everything could be different
Opening Keynote for the Washington State Department of Commerce and Perkins Coie Blockchain event, (Seattle, August 2016)
Connecting innovation leaders: At a time when companies face new challenges in data management and security, Blockchain is emerging as a way to let companies make and verify transactions on a network instantaneously without a central authority. Today, more than 40 top financial institutions and a growing number of government institutions and firms across industries are experimenting with distributed ledger technology as a secure and transparent way to digitally track the ownership of assets and manage records, a move that could speed up transactions and cut costs while lowering the risk of fraud.
Blockchain solutions forum and crypto-economy.
This partnership will build the leading global Blockchain solutions event.
BECON (Blockchain Ecosystem Network) is a global and cross-sector platform for collaboration, networking, explaining and advancing Blockchain methodologies and solutions, driving the application and implementation of blockchain in all private and public sectors.
Fira de Barcelona is one of the most important trade fair organisations in Europe and will schedule the Blockchain Solutions Forum alongside the 3rd IOT Solutions World Congress 2017 as an integrated event.
We would like to invite you to join us – building together the leading global event for the Blockchain industry this coming 3-5 October, 2017!
Blockchain can be used across the whole manufacturing industry to address all different types of projects and stakeholders. Its value to the manufacturing vertical is promising as Industry 4.0 continues to grow.
Introduction to blockchain & cryptocurrenciesAurobindo Nayak
This was an intro session on blockchain and cryptocurrencies. If you want to view the webinar for this talk checkout: https://www.youtube.com/watch?v=rl5mVI7jEK0
Blockchain in Industry 4.0 - How the Oil and Gas Industry is Utilizing these ...Mike Bingle-Davis
Presented at the American Association of Petroleum Geologists Rocky Mountain Section Meeting in 2019. It gives an overview of what blockchain is, how it works as a secure network, where it can be applied in down, mid, and upstream.
Buckets of Permissioned, Permissionless, and Permissioned Permissionlessness ...Tim Swanson
This was first presented on July 20, 2015 at Infosys in Mysore, India with the Blockchain University team. It is a heavily modified version of a previous presentation covering the distributed ledger landscape. All citations and references can be found in the notes.
CES 2017 FinTech trend: Blockchain Technology by Mark Mueller-Eberstein, AdgetecMark Mueller-Eberstein
Trend you can't miss at #CES2017 in Las Vegas.
Mark Mueller-Eberstein (Advisor to CXOs and CEO of Adgetec), explains how blockchain technology is changing not only #FinTech, but broader industry and why #China has a special opportunity for success leveraging the innovation.
Discover Blockchain - “what it is” and how Everything could be different
Opening Keynote for the Washington State Department of Commerce and Perkins Coie Blockchain event, (Seattle, August 2016)
Connecting innovation leaders: At a time when companies face new challenges in data management and security, Blockchain is emerging as a way to let companies make and verify transactions on a network instantaneously without a central authority. Today, more than 40 top financial institutions and a growing number of government institutions and firms across industries are experimenting with distributed ledger technology as a secure and transparent way to digitally track the ownership of assets and manage records, a move that could speed up transactions and cut costs while lowering the risk of fraud.
Blockchain solutions forum and crypto-economy.
This partnership will build the leading global Blockchain solutions event.
BECON (Blockchain Ecosystem Network) is a global and cross-sector platform for collaboration, networking, explaining and advancing Blockchain methodologies and solutions, driving the application and implementation of blockchain in all private and public sectors.
Fira de Barcelona is one of the most important trade fair organisations in Europe and will schedule the Blockchain Solutions Forum alongside the 3rd IOT Solutions World Congress 2017 as an integrated event.
We would like to invite you to join us – building together the leading global event for the Blockchain industry this coming 3-5 October, 2017!
Blockchain can be used across the whole manufacturing industry to address all different types of projects and stakeholders. Its value to the manufacturing vertical is promising as Industry 4.0 continues to grow.
Introduction to blockchain & cryptocurrenciesAurobindo Nayak
This was an intro session on blockchain and cryptocurrencies. If you want to view the webinar for this talk checkout: https://www.youtube.com/watch?v=rl5mVI7jEK0
Blockchain in Industry 4.0 - How the Oil and Gas Industry is Utilizing these ...Mike Bingle-Davis
Presented at the American Association of Petroleum Geologists Rocky Mountain Section Meeting in 2019. It gives an overview of what blockchain is, how it works as a secure network, where it can be applied in down, mid, and upstream.
Buckets of Permissioned, Permissionless, and Permissioned Permissionlessness ...Tim Swanson
This was first presented on July 20, 2015 at Infosys in Mysore, India with the Blockchain University team. It is a heavily modified version of a previous presentation covering the distributed ledger landscape. All citations and references can be found in the notes.
Upfront Ventures blockchain and crypto deckMark Suster
Mark Suster of Upfront Ventures gives a presentation primer on Cryptocurrencies & Blockchain. This is best consumed with a video that will be released and available on Upfront's YouTube page: https://www.youtube.com/user/upfrontventures/videos
Unbundling Of Financial Services: The Blockchain(s) RevolutionGeorge Samuel Samman
This is a deck which talks about blockchain(s) and their use cases, It is based off of some o the best thought in the space and looks at why banking and financial services will be changed.
I present this to government departments to help understand blockchain technology and how governments are using it as well as the opportunities that blockchain start-ups could have.
First presented on June 27, 2015 for Blockchain University hosted at PricewaterhouseCoopers in San Francisco. [Video: https://www.youtube.com/watch?v=8-OxnJip-bA ] Additional notes, references and citations are in the comments of each slide. I would like to thank Arthur Breitman, Richard Brown, Alexandre Callea, Pinar Emirdag, Andrew Geyl, Dave Hudson, Hyder Jaffrey, Yakov Kofner, Antony Lewis, Todd McDonald, Piotr Piasecki, Robert Sams and John Whelan for their feedback.
Existing systems, new languages: prototyping blockchain models for the book p...Mark David Ryan
Ryan, Mark David (2019). Existing systems, new languages: prototyping blockchain models for the book publishing industry. Faculdade de Letras da Universidade do Porto (University of Porto Arts and Humanities Faculty), Porto, Portugal, 25 October, 2019.
These slides were presented at the International Scientific Conference of Business Economics Management and Marketing (ISCOBEMM 2019), September 5th - 6th 2019 in Prušánky – Nechory, Czech Republic.
This thought leadership is a report detailing how Blockchain can be industrialized in ASEAN and how its potential can be unlocked across organizations.
The report also clearly illustrates the implications of Blockchain, its key developments, how it impacts countries across ASEAN and a five-point test for assessing the fit of Blockchain for specific processes, all serving to provide meaningful insights into the current state of the FinTech industry in the ASEAN region.
"This thought leadership is a report detailing how Blockchain can be industrialized in ASEAN and how its potential can be unlocked across organizations. The report also clearly illustrates the implications of Blockchain, its key developments, how it impacts countries across ASEAN and a five-point test for assessing the fit of Blockchain for specific processes, all serving to provide meaningful insights into the current state of the FinTech industry in the ASEAN region."
This thought leadership is a report detailing how Blockchain can be industrialized in ASEAN and how its potential can be unlocked across organizations.
The report also clearly illustrates the implications of Blockchain, its key developments, how it impacts countries across ASEAN and a five-point test for assessing the fit of Blockchain for specific processes, all serving to provide meaningful insights into the current state of the FinTech industry in the ASEAN region.
7 Predictions & Future Trends of Blockchain Technology for 2021ArpitGautam20
Know about 7 amazing predictions & future trends of Blockchain Technology in 2021 that can assist Financial Institutions, Government Agencies & Businesses.
Here is a slidedeck we use to help immerse clients in what blockchains are beyond just bitcoin and allow them to begin to make connections to their worlds.
Brands, Blockchains & The Creation of Value - Laura Masse - Sept 2022.pdfLauraMasse1
Brands, Blockchains & The Creation of Value shines light on the myriad capabilities, applications and benefits of blockchain technology for business. It charts a course through decentralized finance and Web3 to unpack fresh opportunity for brands to harness the technology to create a symbiotic and self-propelling circle of value with their customers. And finally, it provides a glimpse into the Metaverse and frames key questions for forward-thinking executives. The velocity of today’s technological tsunami and the hype surrounding it can make it difficult to discern the opportunity, to separate the noise from the light. This paper provides inspiration for that heavy lifting.
Upfront Ventures blockchain and crypto deckMark Suster
Mark Suster of Upfront Ventures gives a presentation primer on Cryptocurrencies & Blockchain. This is best consumed with a video that will be released and available on Upfront's YouTube page: https://www.youtube.com/user/upfrontventures/videos
Unbundling Of Financial Services: The Blockchain(s) RevolutionGeorge Samuel Samman
This is a deck which talks about blockchain(s) and their use cases, It is based off of some o the best thought in the space and looks at why banking and financial services will be changed.
I present this to government departments to help understand blockchain technology and how governments are using it as well as the opportunities that blockchain start-ups could have.
First presented on June 27, 2015 for Blockchain University hosted at PricewaterhouseCoopers in San Francisco. [Video: https://www.youtube.com/watch?v=8-OxnJip-bA ] Additional notes, references and citations are in the comments of each slide. I would like to thank Arthur Breitman, Richard Brown, Alexandre Callea, Pinar Emirdag, Andrew Geyl, Dave Hudson, Hyder Jaffrey, Yakov Kofner, Antony Lewis, Todd McDonald, Piotr Piasecki, Robert Sams and John Whelan for their feedback.
Existing systems, new languages: prototyping blockchain models for the book p...Mark David Ryan
Ryan, Mark David (2019). Existing systems, new languages: prototyping blockchain models for the book publishing industry. Faculdade de Letras da Universidade do Porto (University of Porto Arts and Humanities Faculty), Porto, Portugal, 25 October, 2019.
These slides were presented at the International Scientific Conference of Business Economics Management and Marketing (ISCOBEMM 2019), September 5th - 6th 2019 in Prušánky – Nechory, Czech Republic.
This thought leadership is a report detailing how Blockchain can be industrialized in ASEAN and how its potential can be unlocked across organizations.
The report also clearly illustrates the implications of Blockchain, its key developments, how it impacts countries across ASEAN and a five-point test for assessing the fit of Blockchain for specific processes, all serving to provide meaningful insights into the current state of the FinTech industry in the ASEAN region.
"This thought leadership is a report detailing how Blockchain can be industrialized in ASEAN and how its potential can be unlocked across organizations. The report also clearly illustrates the implications of Blockchain, its key developments, how it impacts countries across ASEAN and a five-point test for assessing the fit of Blockchain for specific processes, all serving to provide meaningful insights into the current state of the FinTech industry in the ASEAN region."
This thought leadership is a report detailing how Blockchain can be industrialized in ASEAN and how its potential can be unlocked across organizations.
The report also clearly illustrates the implications of Blockchain, its key developments, how it impacts countries across ASEAN and a five-point test for assessing the fit of Blockchain for specific processes, all serving to provide meaningful insights into the current state of the FinTech industry in the ASEAN region.
7 Predictions & Future Trends of Blockchain Technology for 2021ArpitGautam20
Know about 7 amazing predictions & future trends of Blockchain Technology in 2021 that can assist Financial Institutions, Government Agencies & Businesses.
Here is a slidedeck we use to help immerse clients in what blockchains are beyond just bitcoin and allow them to begin to make connections to their worlds.
Brands, Blockchains & The Creation of Value - Laura Masse - Sept 2022.pdfLauraMasse1
Brands, Blockchains & The Creation of Value shines light on the myriad capabilities, applications and benefits of blockchain technology for business. It charts a course through decentralized finance and Web3 to unpack fresh opportunity for brands to harness the technology to create a symbiotic and self-propelling circle of value with their customers. And finally, it provides a glimpse into the Metaverse and frames key questions for forward-thinking executives. The velocity of today’s technological tsunami and the hype surrounding it can make it difficult to discern the opportunity, to separate the noise from the light. This paper provides inspiration for that heavy lifting.
Brands, Blockchains & The Creation of Value - Laura Masse - Sept 2022.pdfLauraMasse1
Brands, Blockchains & The Creation of Value shines light on the myriad capabilities, applications and benefits of blockchain technology for business. It charts a course through decentralized finance and Web3 to unpack fresh opportunity for brands to harness the technology to create a symbiotic and self-propelling circle of value with their customers. And finally, it provides a glimpse into the Metaverse and frames key questions for forward-thinking executives.
The velocity of today’s technological tsunami and the hype surrounding it can make it difficult to discern the opportunity, to separate the noise from the light. This paper provides inspiration for that heavy lifting.
How Will Blockchain Transform Digital Signage Advertising?Pixel Crayons
Read the full blog here: https://bit.ly/3nEPaOO
Connect with us through:
Contact us : https://bit.ly/2IpPX7w
Facebook : https://www.facebook.com/PixelCrayons
Twitter : https://twitter.com/pixelcrayons
LinkedIn : https://www.linkedin.com/company/pixelcrayons
Instagram : https://www.instagram.com/pixelcrayons/
Pinterest : https://in.pinterest.com/pixelcrayons/
Enterprise blockchain| Blockchain as a Service| Blockchain Disruption| Blockc...Fluence.sh
In most of the cases, the experiments with blockchains will never become a part of a company’s operations. The question is what challenges projects have to be faced during the blockchain adoption and how to reach the successful end of the deployment of the decentralized technologies.
nTitle provides the new infrastructure for better markets. We have made licensing ‘liquid’ by storing licenses on a decentralised ledger.
• This way we can allow for frictionless and seamless direct and peer-to-peer trade.
• Through liquid licensing you can sell digital assets directly where discovery takes place, completely circumventing centralised marketplaces.
Can blockchain technology be the answer to IoT and AI security for Industry 4.0? Industrial Security Forum - The Secure Path of the Digital Future - Presentation at the Hannover Messe Industrie (HMI), Germany in April 2018
Victoria's 2019 Benchmark talk focused on the growth of blockchain and it's impact on the digital environment. The talks covers blockchain basics, challenges and predictions for the future.
In this presentation, Victoria Olsina: SEO expert specialized in blockhain, explore how this groundbreaking tech will affect search engines in the upcoming years.
Originally presented at SEOfestiwal 2019 in Katowice, Poland.
https://www.silesiasem.pl/festiwal-seo-2019-katowice
How Web 3.0 will Impact Digital Marketing.pdfWPWebElite
Rich and interactive advertising opportunities are available in a Web 3.0 environment, which improves the user experience. Marketers will benefit since they will be able to give more tailored adverts to customers. Marketers will be able to offer a more efficient plan and display their items using Web 3. Read the entire blog to learn more about how Web 3.0 affects digital marketing.
Decentralized applications 101: How and why to build a DAppErik Trautman
You're already well familiar with the design, interaction and development patterns of "normal" web and mobile apps. In this meetup, we'll shift the focus to describe what a decentralized app (DApp) actually is from the very top to the nuts and bolts below the surface.
This is intended to help the full spectrum of designers, developers and product people to understand why they might create a DApp in the first place and how that is different than working with web 2 applications. We'll cover the high level user-facing aspects (like interactions and flows) down to the low-level of the stack (the actual blockchain) so you understand what you're getting into.
We assume you know what a blockchain is.
Learn more about NEAR, the scalable developer-friendly blockchain, at https://nearprotocol.com
2018 Washington State Government discussion: Blockchain - International compe...Mark Mueller-Eberstein
Presentation / testimony delivered by Mark Mueller-Eberstein of Adgetec Corporation at the Legislative Committee on Economic Development and International Relations in July 2018 on Blockchain technology and cryptocurrencies
CES 2017 FinTech trend: Blockchain Technologie by Mark Mueller-Eberstein, Ad...Mark Mueller-Eberstein
CES presentation on Blockchain Technology and why China is well on the way to leverage the innovation potential ( #CES2017) by Mark Mueller-Eberstein (Advisor to CXOs and CEO of Adgetec).
Technology and Business Innovation in China: Presentation and Discussion at S...Mark Mueller-Eberstein
Technology and Business Innovation in China: Presentation and Discussion at Seattle University with the Graduate MBA students on opportunities and challenges for entrepreneurs, investors, organizations, education and society.
Examples from Alibaba, Tencent, ChinaValue, Xiaomi, Huawei, Start-ups, Yuanfen.
Experiences from Beijing, Singapore, Shanghai, Shenzhen, Hangzhou, Suzhou, Hong Kong from TEDx speaker Professor Mark Mueller-Eberstein
Lead and Be the Change: Change Management by Mark Mueller-Eberstein at TEDxRa...Mark Mueller-Eberstein
Professor Schlossberg's transition model applied to understanding emotional stages in transformation situation and to manage self and others effectively through the change process.
“Organizational Culture Revolution for the Next Generation, Innovation and th...Mark Mueller-Eberstein
Seattle Interactive Conference SIC 2012
Organizational transformation
Innovation in technologies are truly revolutionary, but for many organizations the management philosophy hasn’t shifted. We are at the beginning of the "next revolution". And many think, that corporations and nation states are so "yesterday". But institutions are generally the last to innovate themselves and "hold outs" against positive transformation.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Generative AI - Unleash Creative Opportunity - Peter Weltman
Inbound 2017 the blockchain technology revolution coming to marketing (115101 124221 mueller eberstein)
1. #INBOUND17#INBOUND17
B L O C K C H A I N T E C H :
I T W I L L C H A N G E
M A R K E T I N G A N D
A D V E R T I S I N G L I K E
T H E I N T E R N E T D I D
Mark Mueller-Eberstein
2. #INBOUND17
Blockchain Tech:
It will change marketing and advertising
like the internet did
M A R K M U E L L E R - E B E R S T E I N
Slides available for download
3. #INBOUND17
1992:
C AN W E D O M AR K E T I N G O N T H I S
“ I N T E R N E T T H I N G ” ?
T H E R E A R E O N L Y G E E K S A N D
T H E Y W O N ’ T L I K E T H E C O M M E R C E
I N T H E I R C O M M U N I T Y
5. #INBOUND17
Bitcoin or
Blockchain
Technology?
Bitcoin is (currently the best know)
usage of blockchain technology
One of many digital currencies
using blockchain technology
Many more uses for blockchain
technology other than “currency”
or “wealth storage”
6. #INBOUND17
Imagine an international transaction
could be done in a few minutes and for
less than 10% of current costs
Its happening. globally
Transaction can take days and cost a lot…
…….Really?
7. #INBOUND17
Right now you need trusted
intermediaries
like Amazon, Alibaba, Facebook or
a bank
Not required with blockchain
technology
10. #INBOUND17
Everybody with a connection to the internet
can transact with everybody else.
Blockchain (or “B.C”): Social
scalability
11. #INBOUND17
The entire point of Blockchain
technology based decentralized
transaction platforms like
peer-to-peer digital currencies
(e.g. Bitcoin)
is the elimination of middlemen and
the increase of direct trust between all
internet users
12. #INBOUND17
1. Still using exclusively a land line?
2. Still using mostly Fax and postal services?
3. Still doing all your banking with a teller in a branch?
4. Still focusing on one-way TV commercials and print-adds?
1. What happened the last time we connected people directly….?
13. #INBOUND17
T H I N K H O W A M A Z O N , N E T F L I X , U B E R
A N D A I R B N B C R E A T E D N E W B U S I N E S S
M O D E L S U N I M A G I N E D I N T H E E A R L Y
1 9 9 0 S .
Blockchain technology
will be to
marketing, what “Web” was
to Communication
17. #INBOUND17
Impact will be felt sooner than later in:
• Customer Experience
• Branding
• Advertising
• Commerce & Sales
• Loyalty
• Data
• Management & Leadership
The implications and potential of blockchains
on marketing are tremendous
19. #INBOUND17
Think beyond the banking
system…
Think any kind of transaction
and related services…
Mark Mueller-Eberstein & Adgetec Corporation
20. #INBOUND17
1. Any supply chain
2. Records of estates
3. Records of shares
4. Voting
5. Domain control (DNS)
6. Central Trust (“Escrow”) for any kind of deals
7. Messaging (“signed and unchangeable”)
8. IP management
9. …. Any financial transaction
10. …
… for example….
Mark Mueller-Eberstein & Adgetec Corporation
21. #INBOUND17
Blockchain technology allows
“Smart Contracts”
Today: Very simple automated
transactions.
(Think vending machine as “Smart
contract example”.
User select product, transfers value
(aka inserts cash)
Smart contracts and Ethereum
24. #INBOUND17
1. Like crowdfunding, but raising Millions not Thousands
2. Like an IPO, but for everybody, anywhere (without any regulation or
safety net)
3. 200 ICOs in 2016; over 800+ in 2017 (so far)
1. Initial Coin offerings (ICOs)
25. #INBOUND17
1. Tezos (crypto infrastructure; new blockchain) : raised USD 232 million in
Bitcoin-BTC and Ether-ETH
2. FileCoin (Data storage): raised $197.92 million in BTC, ETH, ZEC, USD
3. EOS (Decentralized Applications): raised $150+ million in ETH
4. Bancor (Crypto exchange): raised more than USD 150 million in Ether
5. Other prominent ICO’s include Status ($108 million), Basic Attention Token
($35 million), Mobile Go ($25 million)
1. Largest ICOs till date (14 August, 2017)
28. #INBOUND17
How “real” is blockchain technology?
Goldman-Sachs invest $500+ Million
Nasdaq implements technology in private markets
Microsoft declares “blockchain” as one of the key “must win” workloads
for their Azure platform and business
R3 group (banks) use for bond trading (9/2016)
Hottest topic at #FIF2017
15% of top global banks intending to roll out full-scale, commercial
blockchain products in 2017 (IBM survey)
Some governments invest into developing their own “local” blockchains
Mark Mueller-Eberstein & Adgetec Corporation
32. #INBOUND17
1. Half of Advertisement is wasted; but not sure which half
2. Attention is Free
3. Data is plenty, cheap and managed by few central
organizations
1. With Blockchain Technology, some Foundational believes are not true anymore:
33. #INBOUND17
1. Dramatically different experience than the one we have today.
2. New payment and transaction models.
3. Customer has a cryptographic proof to her identity and credentials.
• E.g. Customer can prove eligibility to shop on your site as a US
citizen without telling you any personal information whatsoever.
4. No tracking imposed on the customer (decentralized apps).
Marketing with B.C. Tech tomorrow?
34. #INBOUND17
1. Advertising: one of the first disciplines to be disrupted by blockchain technology.
Customers maintain their own identity and control over their information
Marketers will have to pay each individual to get their attention.
1. Good news: much greater trust in knowing that your advertising and outreach efforts
are going exactly where you intended them to go.
2. Bad news: “Pay for Attention” required (attention of others will come with a price tag)
Marketing
35. #INBOUND17
Today: Advertisers pay Google or Facebook.
Tomorrow: Advertisers pay individual (through large enterprise grade tools)
Imagine:
• Marketplace where each person will set a price for their guaranteed attention.
• Advertisers will choose to pay an individual’s price or not.
• If Advertiser pays, they will get a response that is verifiable from that individual.
Pay for Attention in a blockchain-
world?
36. #INBOUND17
1. Tracking customer behavior across websites? will become a
greater challenge
2. Move to Blockchain-based social networks that preserve
anonymity like Mastodon or Steemit (decentralized versions of
Twitter and Reddit)?
3. Disintermediation of Twitter and Facebook (unless they
decentralize themselves first)
From centralized to de-centralized
social media?
37. #INBOUND17
1. When data moves out of proprietary systems onto open
blockchains:
• Data itself is no longer a competitive advantage
• Interpreting the data becomes the advantage
Blockchain and Data
39. #INBOUND17#INBOUND17
A C R E D I T C A R T R A N S A C T I O N
C O S T $ 0 . 5 0
A B L O C K C H A I N T R A N S A C T I O N
C O S T N E A R L Y N O T H I N G
40. #INBOUND17
Micro Transactions for new loyalty
and incentive models
Anything that has to do with rewards, loyalty programs and Micro
payments will likely be touched and influenced by blockchain technology.
Incentive models not economically viable today, will likely change these
games fundamentally
41. #INBOUND17
▪ Problem: Most customers abandon loyalty rewards programs due to frustrations with
the time required to obtain meaningful rewards
▪ Solution: Digital token programmability removes friction from the settlement of loyalty
points across multiple programs and companies.
▪ Loyalty program interoperability
▪ Loyalty point transferability and management
▪ Ownership of perks can be easily tracked, transferred, and fine-sliced into bits for
micro-redemptions; potentially creating new markets for consumers of a brand
or lifestyle
▪ Opportunity: New areas for innovation, particularly at the regional and local level.
Loyalty Programs
42. #INBOUND17
1. 1. Marketers/agencies Win:
1. engage users and verify the message reach a (targeted) real human
2. 2. Publishers Win:
1. a fair exchange of value as rapidly as possible
2. Funding to generate more and/or better site content for their user base
3. 3. Users Win:
4. Access to content as inexpensively as possible
5. Without wasting attention on intrusive or irrelevant messaging
6. Without feeling they’re being spied on
1. With Blockchain Tech – All can be Winners
44. #INBOUND17
1. 25 years ago: Experts seriously debated if people can make money on the Internet
and if the users will accept marketing on this new medium.
2. New payment models do transform shopping behavior:
1.Credit Cards in the 1980s
2.WeChat pay (used by over 700 million people) over the last 5 years.
3. Marketing and advertisement need to keep up to support and leverage those
opportunities.
4. Visionaries and startups: building business models enabled by B.C.
Remember:
45. #INBOUND17
1. Everybody can transact with Everybody and add billions of people to marketplace
2. Transactions:
1. Any size
2. Cheap: fees could become “near zero”
3. Fast: “immutable” within seconds
new business, marketing, advertisement and collaboration models are possible
3. Impacts every “transaction step”
from Compliance and Supply Chain Management to Advertisement, Marketing and Sales
Impact of blockchain on consumers, business
models, marketing and advertising:
46. #INBOUND17
Rethink Marketing and Advertisement to
include deeper customer engagement:
Rewards from customers for valuable
content
Loyalty and award programs
Creation of market places
48. #INBOUND17#INBOUND17
M A R K M E @ A D G E T E C . C O M
T W I T T E R :
M A R K M E B E R S T E I N
U S + 1 8 5 5 . 4 2 3 . 4 3 8 3
THANK YOU!
Mark Mueller-Eberstein
CEO of Adgetec Corporation
Bestselling Author
WeChat: MarkMEberstein
Mark Mueller-Eberstein & Adgetec Corporation