SXSW 2012 - NFC: i'd Bump That

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SXSW 2012 - NFC: i'd Bump That

  1. 1. Id Bump ThatNFC Growth from Play Will Pay
  2. 2. first … managing expectations First setting expectations2
  3. 3. Neither sexy nor a futuristic sci-fi technology3
  4. 4. “Today, NFC contactless mobile payment solutions, which may be prevalent in many emerging countries, is not a viable solution in the U.S.” --Paul Gelb, Razorfish 20074
  5. 5. Growth and impact of NFC had been stifled by the competitive situation already in place, not by a lack of infrastructure to support it…5
  6. 6. Buzz worthy today6
  7. 7. Tech giant uber-disruptors are all investing in it7
  8. 8. In their hands NFC yields anopportunity exponentially largerthan transaction fees
  9. 9. “… created a $10 trillion opportunity as offline and online commerce blends together. The key is arming merchants with the right tools and data.” --John Donahoe, EBay CEO 20119
  10. 10. I just broke my resolution not to say big data10
  11. 11. Let’s get nerdy… problem today not infrastructure but game theory11
  12. 12. What is needed is a game changer12
  13. 13. A mobile game changer13
  14. 14. NFC can transform the World Wide Web into a Web that is World Wide14
  15. 15. Reimagining the universal remote15
  16. 16. Enhancing the scrapbooking phenomenon16
  17. 17. Providing a dealership anywhere17
  18. 18. Additional hurdles remain for payments18
  19. 19. You have likely started to think, if not scream out loud, about privacy issues19
  20. 20. Security likely a greater challenge than privacy for NFC20
  21. 21. Competition for market share reduces enterprise & consumer hardware challenge21
  22. 22. Even more exciting is the potential for new complimentary industries …22

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