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GfK DigiTension - Jef Staes, Kathy Sheehan

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GfK DigiTension Conference at Lamot Mechelen, September 23rd. http://www.gfk-events.be/en/

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GfK DigiTension - Jef Staes, Kathy Sheehan

  1. 1. GFK DIGITENSION Christine Tresignie
  2. 2. © GfK 2014 | Digitension 4
  3. 3. INTEGRATION IS KEY FOR DELIVERING TRUE RICHNESS © GfK 2014 | Digitension 5
  4. 4. Our new organisation model : research skills versus industry expertise Our industry expertise Automotive Consumer Goods Fashion & Lifecycle Financial Services Health Media & Entertainment Public Services Retail Technology Travel & Tourism Client successes Digital Market Intelligence Digital Market Intelligence Our research expertise Innovation Brand and customer Experience Audience Insights Retail Sales Tracking Shopper experience Consumer Panel © GfK 2014 | Digitension 6
  5. 5. Connecting the dots © GfK 2014 | Digitension 7
  6. 6. Buying behaviour (What, where, when) Internet usage Mobile usage Audience Measurement Retail sales Needs, perceptions, motivations, experiences We connect every touch point of the Customer Journey © GfK 2014 | Digitension 8
  7. 7. A fast changing consumer driven digital age Read blog Forum Watch video on mobile Reviews Apps © GfK 2014 | Digitension 9
  8. 8. The explosion of digital devices and internet accessibility have changed the way consumers… Shop Search Communicate The hyper-connected world is happening now and it’s driven by multi device usage Gather Engage information with brands 70% Source: 2013 Roper Reports® Worldwide – Consumer behavior and attitudes in 31 markets of people accessing the internet globally use more than one device to connect © GfK 2014 | Digitension 10
  9. 9. And consumers expect brands to fit their flexible, always connected lifestyle Eat 44% Commute 42% What other things people do while reading news content on mobile devices? NEWS Source: GfK m-sites product research Australia 2013 Watch TV 36% Work 33% Use laptop 30% Shop 6% Cook 8% Read papers/magazines 9% Music/ radio 29% Study 9% Talk 21% Use tablet 18% © GfK 2014 | Digitension 11
  10. 10. With consumer’s fast adoption of social media everything is more spontaneous, immediate and sometimes out of your control Over 6 billion hours of video are watched each month on YouTube - that's almost an hour for every person on Earth Consumers guide each other through sharing and reviews: 72% of visitors to a travel review site were influenced by a review … Over a billion people use Facebook to connect and share the things they care about More than a million 81% of social media users regularly use coupons, vouchers and deals when shopping advertisers use YouTube as an advertising platform Source: Roper Reports® Worldwide – Consumer behavior and attitudes in 25 markets. | GfK Digital Market Intelligence – bespoke research from more than 3,500 UK consumers, February 2013 | Altimeter Group 2013, Sprout social index, Dec 2013 | YouTube press statistics © GfK 2014 | Digitension 12
  11. 11. As a result purchase pathways can be extremely complex Read blog Forum Watch video on mobile Reviews Apps So understanding the consumer journey has never been more important © GfK 2014 | Digitension 13
  12. 12. We have integrated these new evolutions in our R&D and research solutions Read blog Forum Watch video on mobile Reviews Apps © GfK 2014 | Digitension 14
  13. 13. BIG DATA, SMART DATA - Highly granular view of mobile users by integrating network and user centric data Network Operators GfK Mobile Internet Activity • Devices used • Time of day + Day of week • Location • Sites visited • Apps used • Visit duration Consumer Data Assets • Consumer panels • Geomarketing • … GfK Mobile Insights © GfK 2014 | Digitension 15
  14. 14. Exploring the mobile web, and the people who use it…. AUDIENCE Mobile Audience Measurement SITE Mobile Web Benchmark DEVICE Mobile Device Insights Advertising App-usage Search Web browsing Device Demographics Purchases Where When Activity Subscription © GfK 2014 | Digitension 16
  15. 15. NEW TECHNOLOGY - Measuring emotions with facial coding INTRODUCING EMO Scan™ Your face says a lot about your emotions 17 © GfK 2014 | Digitension 17
  16. 16. EMO Scan Analysis The three scenes build to a very positive emotional response... Music happens with direct negative emotional response 1st inattention fault: the guy switches off the computer Brand signature with specific music and pack Consequence: he feels desperate Brand signature with same specific music and pack New story 3d inattention fault: the guy clicks on the delete button on his file Consequence: he feels desperate 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 Consequence: he feels desperate 2d inattention fault: the guy destroys the money he has just taken at the cash dispenser Brand signature with same specific music and pack © GfK 2014 | DDigigititeennssioionn 18
  17. 17. EMO Scan insights This humorous ad builds a feeling of trust in the brand Music happens with direct negative emotional response Interest Curiosity Joy Desire Trust Passion 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 © GfK 2014 | DDigigititeennssioionn 19
  18. 18. © GfK 2014 | Digitension 20
  19. 19. © GfK 2014 | Digitension 21
  20. 20. Event app
  21. 21. You are a Sheep! Organizations in Search of a New Balance Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes @jefstaes
  22. 22. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes It's a story about learning, change & innovation. It's a story about Switch3D, Sheep, Smarts, Red Monkeys, Culture Innovation & Brains. Awakening
  23. 23. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Disclaimer Any resemblance with real persons or organizations is unintentionally. I'm not responsible for any mental discomfort during or after the session. Kempen, Belgium
  24. 24. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes 83 Slides Fast 40 Minutes
  25. 25. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Let’s start …
  26. 26. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes What the f**k is happening?
  27. 27. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes A dramatic story in 7 steps …
  28. 28. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Global information wave Powered by the Internet 1
  29. 29. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes 6 Paradigm Changing Events 1771 Industrial Revolution 1829 Steam, Railways 1875 Steel, Electricity Heavy Engineering 1908 Oil, Automobiles, Mass Production 1971 Information Technology Telecommunication New Global Reality Information ‘becomes’ the 5the element 2013
  30. 30. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes 6 Paradigm Changing Events 1771 Industrial Revolution 1829 Steam, Railways 1875 Steel, Electricity Heavy Engineering 1908 Oil, Automobiles, Mass Production 1971 Information Technology Telecommunication New Global Reality Information ‘becomes’ the 5the element 2013
  31. 31. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes What's the impact of the global information wave?
  32. 32. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes 2D becomes 3D Powered by Information 2
  33. 33. Switch3D 2D-Age “INFO-FUELED” Organizations 3D-Age Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Power of the market, the world, … Information Shortage Information Luxury
  34. 34. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Switch3D The origin of 3D-Species
  35. 35. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Global 3D-Smart Wave Powered by 3D-Learning 3
  36. 36. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Global 3D-Smart Wave Powered by 3D-Learning 3
  37. 37. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes 2D-Schools …
  38. 38. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes 2D-Information Flow
  39. 39. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes 2D-Talent Limiter
  40. 40. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes "Tough Statement" In 2D-Schools you don't get a degree based on passion for your talents but on your ability to study stuff without passion and talent. A = Affirmative B = Negative
  41. 41. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Can it get any worse?
  42. 42. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Then we went to work in 2D-Organizations …
  43. 43. 2D-Organizations Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes 2D-Education ● Information Shortage 2D-Low Salary 2D-High Salary 2D-Organograms 2D-Managers 2D-Function Description 2D-Appraisal Talks
  44. 44. very big, global Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Houston, we have a problem!
  45. 45. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes “If you put fences around people, you get sheep ... William McKnight (former CEO of 3M) … with a Diploma and a Function Description.” Jef Staes (former sheep)
  46. 46. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes 2D-Work Space
  47. 47. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes 2D-Sheep Management
  48. 48. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes 2D-Human Resources Management
  49. 49. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes 2D-Protest
  50. 50. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes 2D-Lost Generation
  51. 51. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes 80% Not Engaged “Not Passionate about Evolution”
  52. 52. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes "Tough Statement" In 2D-Organizations you don't get work based on your passion and talents but on your ability to work without passion and talent. A = Affirmative B = Negative
  53. 53. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes What are 3D-Smarts?
  54. 54. TALENTSDIVERSITY-VALUE PASSIONEVOLUTION-SUFFERING INFORMATIONFLOW Real learning only happens when you are in the groove with your talents. Jef Staes Learning is ACTIONRESULT-DOPAMINE a physical process Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes 3D-Smarts? 3D-COMPETENCES
  55. 55. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes What's the impact of the global 3D-Smart wave?
  56. 56. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Global 3D-Innovation Wave Powered by 3D-Smarts 4
  57. 57. Bright Creative Entrepreneurship Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Information Innovation "There are no secrets anymore" Creative Destruction
  58. 58. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Introduction Ships in trouble ...
  59. 59. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes
  60. 60. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Chicken
  61. 61. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes We face an “Extinction Level Event” for 2D-Smarts
  62. 62. 2D-Age 3D-Age Rise 3D-Smarts Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes The Rise and Fall of My Generation … Power of the market, the world, … Information Shortage Information Luxury INFO FUELED Rise 2D-Smarts Fall 2D-Smarts
  63. 63. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Global SOS
  64. 64. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Global SOS
  65. 65. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Organizations in Search of a New Balance 5
  66. 66. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Power of the market, the world, … 2D-Organizations 2D-Balance In search of a New Balance 3D-Organizations 3D-Balance Switch3D Business Innovation powered by Culture Innovation
  67. 67. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes It's a revolution … It’s a drama …
  68. 68. 3D-Organizations Threat or opportunity Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Power of the market Time 3D-Balance 2D-Organizations 2D-Balance 2D-Age 3D-Age
  69. 69. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes “Tough Statement" People who see 3D as a threat have more power than people who see 3D as an opportunity. A = Affirmative B = Negative
  70. 70. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes We have to face the drama’s ...
  71. 71. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes We have to reinvent Innovation Management
  72. 72. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes From Continuous Improvement to Continuous Innovation 6
  73. 73. 2D-Entrepreneurship 2D-Smart Creativity 3D-Entrepreneurship 3D-Smart Creativity Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes CONSENSUS Based Improvement 2D-Information CONFLICT Based Innovation 3D-Information
  74. 74. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Learning from the jungle …
  75. 75. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Where is the source of the bio-diversity in a jungle?
  76. 76. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes … at the edge (verge)!
  77. 77. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Open Innovation starts at the edge ...
  78. 78. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Result... a red monkey
  79. 79. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Drop the red monkey in the middle ... what happens?
  80. 80. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes
  81. 81. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Red Monkey Hunters
  82. 82. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Red Monkey® Politics'?
  83. 83. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Red Monkey Politics Organic Evolution
  84. 84. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Organic Evolution CREATORS Red Monkey Politics
  85. 85. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Organic Evolution CREATORS PIONEERS Red Monkey Politics Open Innovation Crowd Sourcing-Funding-Casting 3D-Management
  86. 86. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Organic Evolution CREATORS PIONEERS Red Monkey Politics FOLLOWERS Open Innovation Crowd Sourcing-Funding-Casting 3D-Management
  87. 87. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Organic Evolution CREATORS PIONEERS Red Monkey Politics FOLLOWERS SETTLERS Open Innovation Crowd Sourcing-Funding-Casting 3D-Management
  88. 88. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Innovation is a battle field ...
  89. 89. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Organic Evolution CREATORS PIONEERS Red Monkey Politics FOLLOWERS SETTLERS Open Innovation Crowd Sourcing-Funding-Casting 3D-Management
  90. 90. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Innovation = Networking
  91. 91. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Who are the best networkers?
  92. 92. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Innovation is the result of a red monkey that has survived a conflict.
  93. 93. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Recipe for successful innovation in 3D?
  94. 94. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Red Monkey Innovation Management 7
  95. 95. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes
  96. 96. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Believers only
  97. 97. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes We need Organic Evolution
  98. 98. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Organic Evolution CREATORS PIONEERS FOLLOWERS SETTLERS MISSIONING
  99. 99. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes The most important word?
  100. 100. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes 3D-RESPECT !!!
  101. 101. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes Our Consensus Model has to change into a “Respectful” Conflict Model
  102. 102. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes The second most important sticker?
  103. 103. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes
  104. 104. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes 0032 472 61 71 51
  105. 105. Part of Red Monkey Company ● www.redmonkey.be Where passion reasons © FeNESTRA @jefstaes
  106. 106. GETTING TO ME A sharp narrowing of consumers’ focus creates opportunities and challenges for global business DigiTension – Unpacking the Digital Consumer September 23, 2014 | Lamot Mechelen Kathy Sheehan | kathy.sheehan@gfk.com © GfK 2014| GfK DigiTension | September 23, 2014 109
  107. 107. “A trend is a genuine, longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a market.” --- GfK Consumer Trends the future of a market.” GfK Consumer Trends © GfK 2014| GfK DigiTension | September 23, 2014 110
  108. 108. 2014| A new world of hyper-personalization © GfK 2014| GfK DigiTension | September 23, 2014 111
  109. 109. 2014 | A world of worry about personal future In contrast to the protests of 1968, today’s University of Paris students, “worried about finding jobs and losing state benefits, are demanding that nothing change at all.” “We march now to reject all reforms,” one student says. “We see no alternatives. We’re a generation without bearings.” – The New York Times “A Proud Nation Ponders How to Halt Its Slow Decline,” NYT, 25 Aug 2013 http://www.nytimes.com/2013/08/25/world/europe/a-proud-nation-ponders-how-to-halt-its-slow-decline.html?pagewanted=all&_r=0 © GfK 2014| GfK DigiTension | September 23, 2014 112
  110. 110. Expenditures become extensions of experience “Living in an age when most things are both digital and disposable creates an even more intense longing for physical objects that speak to you and will remain in your life.” “The Value of Things,” Deborah Needleman, editor in chief, T: The New York Times Style Magazine, 25 Aug 2013 http://tmagazine.blogs.nytimes.com/2013/08/23/editors-letter/ © GfK 2014| GfK DigiTension | September 23, 2014 113
  111. 111. A world that seems increasingly against me Riots in Sweden Protests in Turkey Political & economic turmoil in Middle East New questions about strength of China’s long-bullish economy Nothing is secret. Nothing is private. Protests in Brazil © GfK 2014| GfK DigiTension | September 23, 2014 114
  112. 112. Getting to Me | A Narrowing Focus © GfK 2014| GfK DigiTension | September 23, 2014 115
  113. 113. Breaking away from the crowd -2.4 hours: People are spending fewer hours per week socializing with friends around town (6.7 hours on average -5 points: Fewer people are entertaining at home at least monthly (53% globally vs. 58% in 2009) Roper Reports Worldwide 2013 (mixed-mode trend, core 25 countries) B1, B2 globally versus 9.1 hours in 2009) © GfK 2014| GfK DigiTension | September 23, 2014 116
  114. 114. A growing focus on intimacy “Enduring love: enjoying a deep emotional and spiritual intimacy” is an increasingly important Personal Value Roper Reports Worldwide 2013 (mixed-mode trend, core 25 countries) C1 +6 ranks from 2008 #12 among 54 Personal Values © GfK 2014| GfK DigiTension | September 23, 2014 117
  115. 115. A new social calculus Asset: In this crazy, stressful world, you have to focus on the things that keep you on track and happy Liability: Too much time is wasted on things that aren’t important – who really needs 900 “friends”? © GfK 2014| GfK DigiTension | September 23, 2014 118
  116. 116. Personal fulfillment is a rising priority +6 Excitement “Having stimulating experiences” Globally +6 ranks from 2008 to #33 today (High correlation with Being Youthful, Individuality, Adventure, Varied Life) Roper Reports Worldwide 2013 (short trend, core 25 markets) C1/C2, +7 Individuality “Being different from others” +7 to #38 (High correlation with Excitement, Adventure, Being Youthful, Varied Life) +8 Curiosity “Wanting to explore and learn about new things” +8 to #21 (High correlation with Knowledge, Fulfilling Work, Learning, Adventure) © GfK 2014| GfK DigiTension | September 23, 2014 119
  117. 117. Others are a declining priority -5 -8 -4 Social stability “Seeking stability of society” Globally -8 to #29 Helpfulness “Making the effort to assist others” -5 to #30 Friendship “Having close, supportive friends” -4 to #8 -11 Respecting Ancestors “Seeking stability of society” Globally -11 ranks from 2008 to #28 today Roper Reports Worldwide 2013, (short trend, core 25 markets) C1/C2 © GfK 2014| GfK DigiTension | September 23, 2014 120
  118. 118. The drive will be toward accelerated intimacy “My first drafts of Super Sad had a technology called ‘The Eye,’ which was basically [a smart phone] in a contact lens. My editor suggested it was a little much, and it certainly was in 2008, at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino. By 2013, having a miniature screen above my right eye tell me about ‘Ashton Kutcher’s new job’ feels about right.” – Gary Shteyngart (above), novelist, early user of Google Glass Artists’ projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart, “OK Glass,” The New Yorker, 5 August 2013 © GfK 2014| GfK DigiTension | September 23, 2014 121
  119. 119. See The Future - Innovation Opportunity Area #1 | Bio-design Customization evolves beyond choice, features and options as innovators focus on the end-user’s own identity (“biologic big data”) as the starting point for creating hyper-customized solutions. © GfK 2014| GfK DigiTension | September 23, 2014 122
  120. 120. Three vectors exploring increasingly complex bio-data Measure Me Sense Me Be Me Cortex 3D printing of customized exo-casts Toyota developing mood-sensing tech Sensors read 238 separate points all over the driver’s face, and correct for driver’s emotional state. DNA-based skin care program Dr. Scholl’s “Footmapping” creates “heat map” of plantar pressure points. Syngera POS visual facial recognition tech customizes offers/discounts based on facial expressions. Tissue regeneration Allows for custom reconstruction of body parts TBWA/Istanbul Recruiters analyze intern’s brain waves to find most passionate applicants Glybera – 2012 First gene therapy treatment approved by European Commission © GfK 2014| GfK DigiTension | September 23, 2014 123
  121. 121. Alzheimers Ecuador Making it personal 124 © GfK 2014| GfK DigiTension | September 23, 2014 124
  122. 122. See The Future - Innovation Opportunity Area #2 | Anticipated Lifestyle Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate, plan and execute increasingly complex decision-making tasks using a variety of personal, social, and behavioral inputs. © GfK 2014| GfK DigiTension | September 23, 2014 125
  123. 123. Consumers increasingly “doing more” % globally who engaged in activity weekly or more often 62 42 2008 2013 30 30 21 23 70 51 Roper Reports Worldwide 2008 and 2013, (short trend, core 25 markets), QB2 19 19 14 16 © GfK 2014| GfK DigiTension | September 23, 2014 126
  124. 124. Attention spans are decreasing 30% of global consumers agree “If a new technology product is not simple to use, I lose interest in it” (+2 pts from 2010) 1 in 4 people abandon a web page that takes more than four seconds to load 50% of mobile phone users abandon a page if it doesn’t load in 10 seconds 8 million reduction of searches on Google when slowing the results by just 4/10th of a second 28% Proportion of words are read on an average web page (593 words) 2.7 minutes is the average length of single Internet video watched Roper Reports Worldwide 2013 (mixed-mode trend, core 25 markets, age 15+) O2, : http://www.statisticbrain.com/attention-span-statistics/, Associated Press, http://www.onlinegraduateprograms.com/instant-america/,*2009 data © GfK 2014| GfK DigiTension | September 23, 2014 127
  125. 125. Consumers Expect Real-time Information & Brand Experiences Google Glass observes and records the world of consumers expect to be able to access content regardless of the device or platform 77% 42% agree “To me, it is important to always be reachable wherever I am”* 27% agree “I really need the shops & services I use to be available at all times”* 7½ minutes could save you on car insurance “15 minutes for a quote is out of touch.” Roper Reports US Spring 2014, Q38 (top-2 box) * Roper Reports Worldwide 2013, QJ1,O2 (US filter, 15+, top-2 box on 7-point scale) © GfK 2014| GfK DigiTension | September 23, 2014 128
  126. 126. Super Connected Consumers who Manage the real-time world are Emerging of global consumers are Super Connected Consumers 17% These active social media users are: Always on the lookout for new products / services Look for novelty / fun even in everyday items Spends lots of time researching brands before making major purchases Technology empowers them to do this Roper Reports Worldwide 2013 (mixed mode, core 25 countries), O4, O9 Greater propensity to switch if dissatisfied with product / service More likely to have switched from name brands to less expensive alternatives More likely to used money-saving strategies to get the best deal True in developing as well as developed markets © GfK 2014| GfK DigiTension | September 23, 2014 129
  127. 127. Americans continue showing a greater openness and desire towards automation A car that drives for you when you don’t feel like driving Robots that do household tasks like cleaning & cooking Refrigerators that re-order 2000 2012 49% 32% 46% 35% 31% 24% Roper Reports US 2012 Fall Core Q10, 11 (online); RRUS 2000-1 Q92, 93 (in-person); groceries for you © GfK 2014| GfK DigiTension | September 23, 2014 130
  128. 128. Time saving solutions are the most critical What is innovation to you? Easier way of doing something (78%) Faster way of doing something (72%) Something I didn’t know I needed (44%) Something that my friends will notice (29%) Roper Reports US 2013 February (Telecell) Q4 © GfK 2014| GfK DigiTension | September 23, 2014 131
  129. 129. Devices get smarter and more interconnected as we move toward the ‘Internet of Things’ Roomba Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles. Once an open space is detected, it directs the vehicle's steering wheel to parallel park the car. The driver controls the speed of the car via the gas and brake pedals; the maneuvering of the vehicle into the parking space is done by the car itself http://online.wsj.com/article/SB10001424052748703734504575125883649914708.html The “Internet of Things” NEST: Most people leave the house at one temperature and forget to change it. So Nest learns your schedule, programs itself and can be controlled from your phone. Teach it well and Nest can lower your heating and cooling bills up to 20%. Automation Coordination http://nest.com/living-with-nest/ Anticipation © GfK 2014| GfK DigiTension | September 23, 2014 132
  130. 130. Anticipated Actions | Nissan Paint © GfK 2014| GfK DigiTension | September 23, 2014 133
  131. 131. Email kathy.sheehan@gfk.com M +1 212 464 7972 blog.gfk.com Mobile Blog © GfK 2014| GfK DigiTension | September 23, 2014 134
  132. 132. © GfK 2014| GfK DigiTension | September 23, 2014 135

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