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Internet of Things

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Internet of Things

  1. 1. ©TNS 2014 Digital Research Internet 
 of things 1 Tomas Pflanzer
 Head of Digital Research tomas.pflanzer@tnsglobal.com
 @gizmax | about.me/gizmax 

  2. 2. Wearables Beacons Internet of Everything
  3. 3. Wearables
  4. 4. Thanks to fiction 
 we have very high expectations
  5. 5. We asked the Czechs, what they think about wearables
  6. 6. 6,6 Index of Interest! 53% Consider the Purchase! 24% Succeed by the end of 2015 Google Glass
  7. 7. 191 EUR Max price! Google Glass
  8. 8. Quantified Self
  9. 9. 5,9 Index of Interest! 57% Consider the Purchase! 38% Succeed by the end of 2015
  10. 10. 166 EUR Max price
  11. 11. Product is only 
 the beginning helpful interesting valuable information fun
  12. 12. 50% of wearable users lose interest after 
 a short time
  13. 13. What can stop wearables? design
  14. 14. What can stop wearables? battery
  15. 15. Beacons
  16. 16. Beacons 1,9 Index of Interest! 33% Succeed by the end of 2015
  17. 17. 44% of Czechs would share data about their purchases
  18. 18. 70% of Smart Phone users would like to 
 be informed about special offers
  19. 19. Internet of Everything
  20. 20. Brewbot
  21. 21. Oral-B
  22. 22. 60% would like to share their health data from wearables with doctor
  23. 23. 60% would share data about usage of their home appliances
  24. 24. Internet of Everything 2,1 Index of Interest! 28% Succeed by the end of 2015
  25. 25. Czechs want to share
  26. 26. devices… data… opportunities…
  27. 27. 2015 will be a great year
  28. 28. ©TNS 2014 Digital Research Stay tuned… 30 Tomas Pflanzer
 Head of Digital Research tomas.pflanzer@tnsglobal.com
 @gizmax | about.me/gizmax 


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