How Mobile Drives In-Store Sales

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We looked across every campaign ever hosted on our platform from Hard Rock Cafe to Mad Greens and compiled our data to get a comprehensive look on how mobile devices affect in-store sales for restaurants.

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  • Mobile device share more than doubled since the prior period, from 25.9% in H2 2013 to 54.1% in H1 2014.

  • ----- Meeting Notes (7/17/14 13:08) -----
    And just to reiterate, when we say redemption rate, that is someone actually coming in your store.
  • How Mobile Drives In-Store Sales

    1. 1. www.privy.com (888) 602-0205 The Data On How Mobile Drives In-Store Sales JULY 17, 2014 @privy #privydata
    2. 2. LEVEL | ADVANCED This is advanced material. It is complex material and it is interesting. We have material of all levels. @privy #privydata
    3. 3. What Will Privy Do For Me? Privy allows you to measure which online marketing activities drive in-store sales and grow your customer database in real-time @privy #privydata
    4. 4. SUMMARY • Overview • General Trends • Mobile Widget • Device Matters • Opportunities @privy #privydata
    5. 5. OVERVIEW | FUNNEL OVERVIEW @privy #privydata
    6. 6. OVERVIEW | OUR FUNNEL @privy #privydata
    7. 7. TRENDS | MOBILE MAJORITY In 2014, the majority of Privy campaign traffic became mobile. mobile 54.1% desktop 40.5% tablet 5.4% Source: Google Analytics — Campaign Pages by Device Report @privy #privydata
    8. 8. TRENDS | SHIFTING SHARE 0% 25% 50% 75% 100% H2 2013 H1 2014 desktop mobile tablet Source: Google Analytics — Campaign Pages by Device Report 109% increase in 6 months 42% decrease in 6 months @privy #privydata
    9. 9. TRENDS | MOBILE OS BREAKDOWN iOS dominates among mobile devices on our campaign assets. iOS 59.6% Android 39.4% WP7+ 0.8% BlackBerry 0.3% Source: Google Analytics — Campaign Pages by OS report @privy #privydata
    10. 10. TRENDS | MOST EFFECTIVE CHANNELS RANK CHANNEL REDEMPTION RATE 1 Website 26.3% 2 Twitter 24.3% 3 Email 24.1% 4 Facebook 15.7% Sources: Chart.io – Redemption Rate by Source @privy #privydata
    11. 11. MOBILE WIDGET | WORKS WELL DESKTOP1 MOBILE2 VIEW RATE (CTR) 3.4% 1.8% CLAIM RATE 17.8% 21.9% Sources: 1) Mixpanel — {Event} by Context, by Device Reports, 2) Privy Mobile Widget Performance Comparison (10/25/13 – 6/5/14) @privy #privydata
    12. 12. DEVICE MATTERS | REDEMPTION RATES CLAIM DEVICE REDEMPTION RATE MOBILE 30.4% TABLET 23.9% DESKTOP 21.2% Sources: Privy Claim Device Report @privy #privydata
    13. 13. DEVICE MATTERS | DESKTOP RATE CLAIM DEVICE REDEMPTION RATE DESKTOP Windows 20.5% 21.2% Mac 22.4% Sources: Privy Claim Device Report @privy #privydata
    14. 14. DEVICE MATTERS | TABLET RATE CLAIM DEVICE REDEMPTION RATE TABLET iPad 23.5% 23.9% Android Tablet 27.9% Sources: Privy Claim Device Report @privy #privydata
    15. 15. DEVICE MATTERS | MOBILE RATE CLAIM DEVICE REDEMPTION RATE MOBILE iPhone 32.8% 30.4%Android Phone 25.9% Other Mobile 30.5% Sources: Privy Claim Device Report @privy #privydata
    16. 16. DEVICE MATTERS | TIME TO REDEMPTION Which device saw the fastest time to redemption? @privy #privydata
    17. 17. DEVICE MATTERS | TIME TO REDEMPTION How fast was redemption for people who claimed on an iPhone? :51 @privy #privydata
    18. 18. DEVICE MATTERS | TIME TO REDEMPTION Time to redemption (hrs:mins) REDEMPTION DEVICE CLAIM DEVICE iPhone Android Phone Other Mobile DESKTOP Windows 4:30 7:27 22:27 Mac 6:57 5:40 Sources: Privy Redemption Source Reports — 50th Percentile Times Key Insight: people on their computers act later. Plan for dinner. @privy #privydata
    19. 19. DEVICE MATTERS | TIME TO REDEMPTION Time to redemption (hrs:mins) REDEMPTION DEVICE CLAIM DEVICE iPhone Android Phone Other Mobile TABLET iPad 12:24 9:25 Android Tablet 12:08 Sources: Privy Redemption Source Reports — 50th Percentile Times Key Insight: people on tablets are low intent. Target other devices. @privy #privydata
    20. 20. DEVICE MATTERS | TIME TO REDEMPTION Time to redemption (hrs:mins) REDEMPTION DEVICE CLAIM DEVICE iPhone Android Phone Other Mobile MOBILE iPhone 0:51 2:02 Android Phone 0:54 0:54 Other Mobile 1:42 Sources: Privy Redemption Source Reports — 50th Percentile Times Key Insight: people on mobile phones act FAST. They represent a huge opportunity. @privy #privydata
    21. 21. OPPORTUNITIES | MOBILE VERSIONS • Your website – People on devices are looking for information right NOW • Eblasts – People read on their phone and need a call to action for NOW @privy #privydata
    22. 22. OPPORTUNITIES | PLANNING FOR SUCCESS • What time is your email blast sent? – Are you sending with a specific daypart in mind? • Different messages for different website visitors? – If the device is different, the context is different. What about your content? @privy #privydata
    23. 23. OPPORTUNITIES | SMARTER TARGETING • Device-targeted ad buys – Facebook – Google @privy #privydata
    24. 24. Q & A • Check out: blog.privy.com • Tweet us! @Privy • Tweet me! @jfccohen • Send me an email: jake@privy.com @privy #privydata

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