GfK DigiTension - Carrefour

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GfK

GfK DigiTension Conference at Lamot Mechelen, September 23rd. http://www.gfk-events.be/en/

Business

Creating a Connected Consumer
Experience
Introduction of Geoffroy Gersdorff by Karina De Cock

Change happens at the edge of your market …

Decoding Tomorrow’s Smart Shopper
Key Take Aways
A Continent / Country wise Pattern Of Omni-
Channel Shopping, Differences being Industry
driven
Omni-Channel
• coming
soon to your category!
Mobile
• not yet
mainstream
Showrooming
• Respite?
Can we be
Friends?
GfK Futurebuy 2014
Belgian study
with global GfK
benchmarks
across 17
industries

Creating a Connected
Consumer Experience
Geoffroy Gersdorff
Directeur Marchandises Carrefour Belgium

THE RETAIL NEW
CHALLENGES
geoffroy_gersdorff@carrefour.com

CLIENT EVOLUTIONS
More demanding
Better informed
More choice
Advice

NEW COMPETITORS
SUPPLIERS
Click & Mortar Pure Players

Caisse
THE IMPORTANCE OF BRICKS
Scan’ Lib
Bornes
Ecrans
magasin
En rayon
Accueil
SmartPhone
Tablette
SMS
eMail
Ordinateur
Réseaux Sociaux
Courrier / Catalogue
Les
magasins
Le
digital
Store to Web
Connected Store
Web in store

Caisse
THE IMPORTANCE OF SERVICES
Scan’ Lib
Bornes
Ecrans
magasin
En rayon
Accueil
SmartPhone
Tablette
SMS
eMail
Ordinateur
Réseaux Sociaux
Courrier / Catalogue
Les
magasins
Le
digital
Store to Web
Connected Store
Web in store
See & touch
Availability
After sales
Cheap
Easy
Fast

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GfK DigiTension - Carrefour

3. Creating a Connected Consumer Experience Introduction of Geoffroy Gersdorff by Karina De Cock

4. Change happens at the edge of your market …

5. Decoding Tomorrow’s Smart Shopper Key Take Aways A Continent / Country wise Pattern Of Omni- Channel Shopping, Differences being Industry driven Omni-Channel • coming soon to your category! Mobile • not yet mainstream Showrooming • Respite? Can we be Friends? GfK Futurebuy 2014 Belgian study with global GfK benchmarks across 17 industries

6. Creating a Connected Consumer Experience Geoffroy Gersdorff Directeur Marchandises Carrefour Belgium

7. THE RETAIL NEW CHALLENGES geoffroy_gersdorff@carrefour.com

9. Sinds 1963

10. WEB SITES

11.

12. POP-UP STORE

13. SOCIAL NETWORKS

14. NEW E-RETAIL PARADIGMS

15. CLIENT EVOLUTIONS More demanding Better informed More choice Advice

16. NEW COMPETITORS SUPPLIERS Click & Mortar Pure Players

17. WORLD WIDE COMPETITION

18. FOOD VS NON FOOD

19. FOOD VS NON FOOD

20. AGILITY IS KEY

21. OUR CONVICTIONS

22.

23. Caisse THE IMPORTANCE OF BRICKS Scan’ Lib Bornes Ecrans magasin En rayon Accueil SmartPhone Tablette SMS eMail Ordinateur Réseaux Sociaux Courrier / Catalogue Les magasins Le digital Store to Web Connected Store Web in store

24. SERVICE AS A DIFFERENTIATOR Logo mummer drive + foilm

25.

26. Caisse THE IMPORTANCE OF SERVICES Scan’ Lib Bornes Ecrans magasin En rayon Accueil SmartPhone Tablette SMS eMail Ordinateur Réseaux Sociaux Courrier / Catalogue Les magasins Le digital Store to Web Connected Store Web in store See & touch Availability After sales Cheap Easy Fast

27. perdu VISION vs WAY

28. CHALLENGES

29. CULTURAL CHALLENGE

30. BACKOFFICE CHALLENGE

31. ECONOMIC CHALLENGE

32. TERRA INCOGNITA

33. YESTERDAY, NOW AND TOMORROW