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2. Commerce Everywhere - Alicia Cornell Shopify Plus - Screen Pages Ecommerce Forum May 2017

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Best practice ecommerce with Shopify Plus

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2. Commerce Everywhere - Alicia Cornell Shopify Plus - Screen Pages Ecommerce Forum May 2017

  1. 1. Unlocking the power of Commerce Everywhere Alicia Cornell Shopify Plus Partnerships alicia@shopify.com
  2. 2. We don’t shop like we used to.
  3. 3. Foot traffic in retail stores has declined by 57% in the past five years. “ ShopperTrak 2015 holiday, U.S. retail sales
  4. 4. “It's less important for a shopper to be present in-store than for the store to be present wherever and whenever a shopper needs it.” How Mobile Has Redefined the Consumer Decision Journey for Shoppers, ThinkWithGoolge, July 2016
  5. 5. Stats
  6. 6. We Live in a Mobile First World
  7. 7. For a Quarter Of Users, It’s a Mobile-Only World
  8. 8. What do they do on their mobile devices?
  9. 9. They use Apps on their Mobile Devices
  10. 10. This is where you need to be, EVERYWHERE your potential customers are, and Shopify Plus can help!
  11. 11. Messaging Apps - 88% Shopify Plus - Do not copy
  12. 12. Shopify Plus includes Conversational Commerce •Facebook Messenger •Kik
  13. 13. Browser Apps - 83% Shopify Plus - Do not copy
  14. 14. Shopify Plus includes mobile friendly, fully responsive themes
  15. 15. Social Apps - 75% Shopify Plus - Do not copy
  16. 16. Shopify Plus includes Social Commerce • Facebook Shop • Pinterest Buyable Pins • Instagram* •Houzz •Wanelo •Ebates •Wish •BuzzFeed*
  17. 17. Shopping Apps - 33% Shopify Plus - Do not copy
  18. 18. Shopify Plus includes Marketplace integration • Amazon Marketplace
  19. 19. Aside from Mobile Apps, your customers may also be here: • Calling you via phone = Draft Orders • Visiting you at a trade show = Shopify POS • A B2B customer = Wholesale Channel • Waiting for a flash sale = Frenzy • Actually visiting your brick & mortar = Shopify POS
  20. 20. We offer payment options to cater to every customer • Apple Pay • Android Pay • Shopify Pay • PayPal 
 And integrations to 70+ other major gateways out of the box!
  21. 21. We’ve got you covered for Commerce Everywhere.
  22. 22. Commerce Everywhere 
 in Action
  23. 23. • Capture customers where they already are • Shorten path to purchase • Promoted top 3 best selling products • Facebook Shop saw 0.5% conversion rate over first 3 months (~late 2015) • $15,000 in revenue otherwise may not have received MVMT Watches embraces Social Commerce
  24. 24. “A Promoted Pin, unlike most other ad formats, continues to drive sales even after the initial promotional campaign has ended. This extended lifespan is really unique on Pinterest. On other platforms, once a campaign ends, your ads disappear until you restart them again.” -Jake Kassan, Founder
  25. 25. • Flagship store on Carnaby Street using Shopify POS on an iPad • Other retail locations include: Neal Street, Camden, Brent Cross, Westfield Stratford, Nottingham, Soho NYC • Selling online with UK, US and International shops • In over 100 TopShop stores across the UK SkinnyDip embraces POS for Brick & Mortar
  26. 26. • First Pop-Up was in NYC March 25, 2017 • Used Shopify POS • Worked closely with Shopify Plus Merchant Success Manager • 3 days, huge success • Next stop: Gymshark embraces POS for Pop-Ups
  27. 27. A Final Thought
  28. 28. Commerce Everywhere 
 gets your business a competitive advantage. What are you waiting for?
  29. 29. Thanks! Alicia Cornell Shopify Plus Partnerships alicia@shopify.com

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