1. Rai sees Low traffic in blogsite
Say
• He started operating the blogsite 5
days ago
• Currently the site is about traveling
• Currently it is a compilation of random
pictures
• He Is on the awareness stage in
creating blogs and optimizing it.
• The site is not his expertise.
• Site is not yet targeted
• The site is cluttered
Think
• It requires one to be
knowledgeable in IT to
imporve sites performance
• It is hard
• Time consuming
• Technically challenging for
someone who is not a
programmer
Feel
• Has got to understand syntax
and symbols.
• No patience in understanding
these.
• His study is not focused on search
optimization but only relies on available
channels and tools he already knows.
• Focused on the aesthetics of the blogsite
only.
Empathy Map
Submitted by: Gerber Garcia
2. PROBLEM STATEMENT
+ +
Rai has to focus on search optimization (SEO) study to find channels and that
will help increase traffic in his blog.
He associates the degree of SEO difficulty to symbols and numbers without
even exploring the whole concept.
Empathy Map
Submitted by: Gerber Garcia
