SlideShare a Scribd company logo
1 of 18
Consumer journey
Gennadiy Vorobyov
Speaker
Clear metrics 1. What kind of revenue you measure
2. Enhanced Ecommerce Analytics
a. VAT
b. Transport
3. Transactions:
a. all transactions
b. completed
c. declined
Different strategies:
1. Agencies – SEM, Social
2. City hotels – Booking, Social
3. Resort hotels – Booking, SEM
Gennadiy Vorobyov
CEO at Netpeak Bulgaria
+359895028612
g.vorobyov@netpeak.net
gennadiy_vorobyov
I will be happy to answer any questions
you may have
years of the result-oriented work11
projects
helped us to gain our experience and
detailed knowledge
2 185
online stores
increase their sales due to the results of
our work
806
employees
are working on it
327
certificates
confirm their professional level
287
public speeches
at specialized events
284
offices in 5 countries
Sofia, Kiev, Odessa, Kharkov, Almaty, Moscow, New York
7
industry conferences
have been developing Internet marketing since 2011
10
awards
for participation in the international ratings
25
posts
on Netpeak blog about Internet marketing
1 100
posts
about our company in mass media
169
reviews
of satisfied clients
81
About Netpeak
Companies that grow with us
Netpeak Group additional tools
Netpeak
Digital marketing
experience starting
from 2006 year
2000+
successful projects
250+
certified specialists
7 offices at
4 countries

More Related Content

Similar to Netpeak @ Hotel & Tourism Investment Forum 2018

Data-informed Experience Design
Data-informed Experience DesignData-informed Experience Design
Data-informed Experience DesignInformaat
 
UX STRAT Europe 2019: Rob van der Haar
UX STRAT Europe 2019: Rob van der HaarUX STRAT Europe 2019: Rob van der Haar
UX STRAT Europe 2019: Rob van der HaarUX STRAT
 
Levan_Guniava_visualcv_resume
Levan_Guniava_visualcv_resumeLevan_Guniava_visualcv_resume
Levan_Guniava_visualcv_resumeLevan Guniava
 
Digital Marketing Trends for 2022
Digital Marketing Trends for 2022Digital Marketing Trends for 2022
Digital Marketing Trends for 2022Vbout.com
 
MIND Revenue Release Q1 2023
MIND Revenue Release Q1 2023MIND Revenue Release Q1 2023
MIND Revenue Release Q1 2023MIND CTI
 
Plastic gift cards into corporate digital currency
Plastic gift cards into corporate digital currencyPlastic gift cards into corporate digital currency
Plastic gift cards into corporate digital currencySvyazi agency
 
Lead Tracking Guide | Pirate Skills
Lead Tracking Guide | Pirate SkillsLead Tracking Guide | Pirate Skills
Lead Tracking Guide | Pirate SkillsPirate Skills
 
Maximize Revenue & CX >With O2O Omnichannel Commerce
Maximize Revenue & CX >With O2O Omnichannel CommerceMaximize Revenue & CX >With O2O Omnichannel Commerce
Maximize Revenue & CX >With O2O Omnichannel CommerceKien Doan
 
Welovroi - "Simplifying the way you analyze your digital marketing content"
Welovroi - "Simplifying the way you analyze your digital marketing content" Welovroi - "Simplifying the way you analyze your digital marketing content"
Welovroi - "Simplifying the way you analyze your digital marketing content" Chirag Chandarana
 
Marketing Technology Solutions 2012 05
Marketing Technology Solutions 2012 05Marketing Technology Solutions 2012 05
Marketing Technology Solutions 2012 05Tim Henthorn
 
Beyond The Hype: Contact Center AI That Works
Beyond The Hype: Contact Center AI That WorksBeyond The Hype: Contact Center AI That Works
Beyond The Hype: Contact Center AI That WorksNicolas Rodriguez
 
Beyond The Hype: Contact Center AI That Works
Beyond The Hype: Contact Center AI That WorksBeyond The Hype: Contact Center AI That Works
Beyond The Hype: Contact Center AI That WorksAggregage
 
Alex Novytskyi: Germany's eCommerce IT market review
Alex Novytskyi: Germany's eCommerce IT market reviewAlex Novytskyi: Germany's eCommerce IT market review
Alex Novytskyi: Germany's eCommerce IT market reviewLviv Startup Club
 
Creative Media House: Integrated Marketing & Event Management Agency
Creative Media House: Integrated Marketing & Event Management AgencyCreative Media House: Integrated Marketing & Event Management Agency
Creative Media House: Integrated Marketing & Event Management AgencyCreativeMediaHouse1
 
Pres Digital Uk 210709
Pres Digital Uk 210709Pres Digital Uk 210709
Pres Digital Uk 210709Nicolas Jambin
 
Addunity pitch deck v1
Addunity pitch deck v1Addunity pitch deck v1
Addunity pitch deck v1Addunity
 

Similar to Netpeak @ Hotel & Tourism Investment Forum 2018 (20)

Data-informed Experience Design
Data-informed Experience DesignData-informed Experience Design
Data-informed Experience Design
 
UX STRAT Europe 2019: Rob van der Haar
UX STRAT Europe 2019: Rob van der HaarUX STRAT Europe 2019: Rob van der Haar
UX STRAT Europe 2019: Rob van der Haar
 
Levan_Guniava_visualcv_resume
Levan_Guniava_visualcv_resumeLevan_Guniava_visualcv_resume
Levan_Guniava_visualcv_resume
 
Digital Marketing Trends for 2022
Digital Marketing Trends for 2022Digital Marketing Trends for 2022
Digital Marketing Trends for 2022
 
MIND Revenue Release Q1 2023
MIND Revenue Release Q1 2023MIND Revenue Release Q1 2023
MIND Revenue Release Q1 2023
 
Latest Trends in Digital Marketing
Latest Trends in Digital MarketingLatest Trends in Digital Marketing
Latest Trends in Digital Marketing
 
Plastic gift cards into corporate digital currency
Plastic gift cards into corporate digital currencyPlastic gift cards into corporate digital currency
Plastic gift cards into corporate digital currency
 
Lead Tracking Guide | Pirate Skills
Lead Tracking Guide | Pirate SkillsLead Tracking Guide | Pirate Skills
Lead Tracking Guide | Pirate Skills
 
Maximize Revenue & CX >With O2O Omnichannel Commerce
Maximize Revenue & CX >With O2O Omnichannel CommerceMaximize Revenue & CX >With O2O Omnichannel Commerce
Maximize Revenue & CX >With O2O Omnichannel Commerce
 
Munier BBN Digital
Munier BBN DigitalMunier BBN Digital
Munier BBN Digital
 
Welovroi - "Simplifying the way you analyze your digital marketing content"
Welovroi - "Simplifying the way you analyze your digital marketing content" Welovroi - "Simplifying the way you analyze your digital marketing content"
Welovroi - "Simplifying the way you analyze your digital marketing content"
 
Marketing Technology Solutions 2012 05
Marketing Technology Solutions 2012 05Marketing Technology Solutions 2012 05
Marketing Technology Solutions 2012 05
 
Beyond The Hype: Contact Center AI That Works
Beyond The Hype: Contact Center AI That WorksBeyond The Hype: Contact Center AI That Works
Beyond The Hype: Contact Center AI That Works
 
Beyond The Hype: Contact Center AI That Works
Beyond The Hype: Contact Center AI That WorksBeyond The Hype: Contact Center AI That Works
Beyond The Hype: Contact Center AI That Works
 
International Marketing Group Presentation
International Marketing Group PresentationInternational Marketing Group Presentation
International Marketing Group Presentation
 
OMiG December 2012 - 'Christmas Meet Up'
OMiG December 2012 - 'Christmas Meet Up' OMiG December 2012 - 'Christmas Meet Up'
OMiG December 2012 - 'Christmas Meet Up'
 
Alex Novytskyi: Germany's eCommerce IT market review
Alex Novytskyi: Germany's eCommerce IT market reviewAlex Novytskyi: Germany's eCommerce IT market review
Alex Novytskyi: Germany's eCommerce IT market review
 
Creative Media House: Integrated Marketing & Event Management Agency
Creative Media House: Integrated Marketing & Event Management AgencyCreative Media House: Integrated Marketing & Event Management Agency
Creative Media House: Integrated Marketing & Event Management Agency
 
Pres Digital Uk 210709
Pres Digital Uk 210709Pres Digital Uk 210709
Pres Digital Uk 210709
 
Addunity pitch deck v1
Addunity pitch deck v1Addunity pitch deck v1
Addunity pitch deck v1
 

More from George Dutchev

STR @ Hotel & Tourism Investment Forum 2018
STR @ Hotel & Tourism Investment Forum 2018STR @ Hotel & Tourism Investment Forum 2018
STR @ Hotel & Tourism Investment Forum 2018George Dutchev
 
BGBC @ Hotel & Tourism Investment Forum 2018
BGBC @ Hotel & Tourism Investment Forum 2018BGBC @ Hotel & Tourism Investment Forum 2018
BGBC @ Hotel & Tourism Investment Forum 2018George Dutchev
 
Ideal Standard @ Hotel & Tourism Investment Forum 2018
Ideal Standard @ Hotel & Tourism Investment Forum 2018Ideal Standard @ Hotel & Tourism Investment Forum 2018
Ideal Standard @ Hotel & Tourism Investment Forum 2018George Dutchev
 
Albena JSC. @ Hotel & Tourism Investment Forum 2018
Albena JSC. @ Hotel & Tourism Investment Forum 2018Albena JSC. @ Hotel & Tourism Investment Forum 2018
Albena JSC. @ Hotel & Tourism Investment Forum 2018George Dutchev
 
Avvio @ Hotel & Tourism Investment Forum 2018
Avvio @ Hotel & Tourism Investment Forum 2018Avvio @ Hotel & Tourism Investment Forum 2018
Avvio @ Hotel & Tourism Investment Forum 2018George Dutchev
 
Chinese Outbound Travel @ Hotel & Tourism Investment Forum 2018
Chinese Outbound Travel @ Hotel & Tourism Investment Forum 2018Chinese Outbound Travel @ Hotel & Tourism Investment Forum 2018
Chinese Outbound Travel @ Hotel & Tourism Investment Forum 2018George Dutchev
 

More from George Dutchev (6)

STR @ Hotel & Tourism Investment Forum 2018
STR @ Hotel & Tourism Investment Forum 2018STR @ Hotel & Tourism Investment Forum 2018
STR @ Hotel & Tourism Investment Forum 2018
 
BGBC @ Hotel & Tourism Investment Forum 2018
BGBC @ Hotel & Tourism Investment Forum 2018BGBC @ Hotel & Tourism Investment Forum 2018
BGBC @ Hotel & Tourism Investment Forum 2018
 
Ideal Standard @ Hotel & Tourism Investment Forum 2018
Ideal Standard @ Hotel & Tourism Investment Forum 2018Ideal Standard @ Hotel & Tourism Investment Forum 2018
Ideal Standard @ Hotel & Tourism Investment Forum 2018
 
Albena JSC. @ Hotel & Tourism Investment Forum 2018
Albena JSC. @ Hotel & Tourism Investment Forum 2018Albena JSC. @ Hotel & Tourism Investment Forum 2018
Albena JSC. @ Hotel & Tourism Investment Forum 2018
 
Avvio @ Hotel & Tourism Investment Forum 2018
Avvio @ Hotel & Tourism Investment Forum 2018Avvio @ Hotel & Tourism Investment Forum 2018
Avvio @ Hotel & Tourism Investment Forum 2018
 
Chinese Outbound Travel @ Hotel & Tourism Investment Forum 2018
Chinese Outbound Travel @ Hotel & Tourism Investment Forum 2018Chinese Outbound Travel @ Hotel & Tourism Investment Forum 2018
Chinese Outbound Travel @ Hotel & Tourism Investment Forum 2018
 

Recently uploaded

Marketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptxMarketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptxabhishekshetti14
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Onlineanilsa9823
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxelizabethella096
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesPushON Ltd
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerAmirNasiruog
 
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxThe Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxChelsiaD
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.DanielaQuiroz63
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationtbatkhuu1
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdftbatkhuu1
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdftbatkhuu1
 
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionWilliam Barnes
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckToluwanimi Balogun
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxelizabethella096
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceDamien ROBERT
 

Recently uploaded (20)

Marketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptxMarketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptx
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surges
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAILBUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxThe Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
 
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web Revolution
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship Deck
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
 

Netpeak @ Hotel & Tourism Investment Forum 2018

  • 2.
  • 3.
  • 4. Clear metrics 1. What kind of revenue you measure 2. Enhanced Ecommerce Analytics a. VAT b. Transport 3. Transactions: a. all transactions b. completed c. declined
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Different strategies: 1. Agencies – SEM, Social 2. City hotels – Booking, Social 3. Resort hotels – Booking, SEM
  • 14. Gennadiy Vorobyov CEO at Netpeak Bulgaria +359895028612 g.vorobyov@netpeak.net gennadiy_vorobyov I will be happy to answer any questions you may have
  • 15. years of the result-oriented work11 projects helped us to gain our experience and detailed knowledge 2 185 online stores increase their sales due to the results of our work 806 employees are working on it 327 certificates confirm their professional level 287 public speeches at specialized events 284 offices in 5 countries Sofia, Kiev, Odessa, Kharkov, Almaty, Moscow, New York 7 industry conferences have been developing Internet marketing since 2011 10 awards for participation in the international ratings 25 posts on Netpeak blog about Internet marketing 1 100 posts about our company in mass media 169 reviews of satisfied clients 81 About Netpeak
  • 18. Netpeak Digital marketing experience starting from 2006 year 2000+ successful projects 250+ certified specialists 7 offices at 4 countries