The document discusses alternative methods of fundraising for companies that cannot obtain traditional bank financing. It provides tips for fundraising, including that fundraising is not free, easy, or fast. Companies should have a clear funding need and use a mix of funding sources like crowdfunding, investors, and government incentives. The document advises focusing on profitability and metrics over valuations, leaving shares for future rounds, and keeping investors happy for potential future funding.
10. Don’t believe fundraising is free,
easy or fast
Make your story grandma-proof
Make your story grandma-proof
11. Don’t wait until you run out of
cash
Know your exact
funding need
42%
58%
Use of funds
Development Sales & Marketing
(219.058)
(300.000)
(200.000)
(100.000)
-
100.000
200.000
300.000
400.000
X+1
X+4
X+7
X+10
X+13
X+16
X+19
X+22
X+25
X+28
X+31
X+34
X+37
X+40
X+43
X+46
Cumulatieve kaspositie (in €)
12. Don’t believe fundraising is free,
easy or fast
Make your story grandma-proof
Go for a healthy funding mix
Don’t try to compare valuations
Leave enough shares for future
rounds and employee stock
options
Strive for profitability in 24
months
Ask for expected returns
Strive for profitability in 24
months
16. Don’t believe fundraising is free,
easy or fast
Make your story grandma-proof
Go for a healthy funding mix
The crowd is willing to invest
17. Don’t believe fundraising is free,
easy or fast
Make your story grandma-proof
Go for a healthy funding mix
Don’t try to compare valuations
Leave enough shares for future
rounds and employee stock
options
Strive for profitability in 24
months
Less taxes, more investments
19. Don’t believe fundraising is free,
easy or fast
Make your story grandma-proof
Go for a healthy funding mix
Don’t try to compare valuations
Leave enough shares for future
rounds and employee stock
options
Strive for profitability in 24
months
My banker, friend or foe?
20. Don’t believe fundraising is free,
easy or fast
Look for smart capital
Investors are not (necessarily)
clients
Hospitality industry and funding,
a match made in heaven or hell?
22. Don’t believe fundraising is free,
easy or fast
Look for smart capital
Investors are not (necessarily)
clients
The goal of the first meeting is
to get a second one
Focus on actionable metrics, not
vanity metrics
Keep your investors happy for
future rounds
Your valuation is not set in stone
23. Don’t believe fundraising is free,
easy or fast
Make your story grandma-proof
Go for a healthy funding mix
Don’t try to compare valuations
Leave enough shares for future
rounds and employee stock
options
26. Don’t celebrate before you
receive the money
Revenue is the best type of
funding
Go for a healthy funding mix
27. Don’t believe fundraising is free,
easy or fast
Look for smart capital
Investors are not (necessarily)
clients
The goal of the first meeting is
to get a second one
Focus on actionable metrics, not
vanity metrics
Keep your funding parties happy
for future rounds
28. Don’t celebrate before you
receive the money
Revenue is the best type of
funding
Ask advice from the right people