Paris Startup Exit Masterclass - June 2018

1. EQUITY CROWDFUNDING
2018, June 12th

2. Financing methods landscape
ü Personal saving / Love money
ü Loans
ü Venture Capital
ü Angel investors
ü Corporate investments
ü Crowdfunding
ü Grants and public subsidies

3. The funding gap
Crowd-
funding
Love Money
0 - 150 k€
Angels Investors
100 - 200 k€
Venture Capital
1 – 10 M€
Growth Capital
> 5 M€
Public Markets
Seed &
Development
Start-up Maturity and
possible exits
Growth &
Establishment
Expansion

4. Crossing the gap
ü Identify the right source of financing
ü Know your investment thesis :
• Evidence : demonstrated POC or
traction
• Momentum : time to raise fund is
relevant
• Potential : expected growth and
scalability
ü Consider your team as your greatest
asset

5. Key factors for a succesfull campaign
ü Securing cornerstone co-investment
ü Work hard on the marketing, be pro-active
with the investors’ community
ü Assess a fair valuation
ü Explain your exit strategy
ü Don’t consider crowdfunding a magic
funding solution

6. Benefits from a crowdfunding campaign
ü Provides access to capital
ü Attracts media attention
ü Creates loyal customers and brand
recognition
ü Allows to identify smart money among
your community

7. Next rounds & Exit : how to be prepared
ü Again… Fair valuation is key
ü Shareholders’ Agreement and dilution
clauses : the importance to understand
correctly those mechanisms
ü Direct investment vs. Holding : pros &
cons

8. Marketing time : SmartAngels
ü The French leader in Equity CF
ü +70 companies, +38m€
ü Strong track-record in Hardware / IoT
companies :
500k€ 700k€ 1.2m€ 700k€ 650k€
480k€ 800k€ 1.5m€ 1.2m€ 600k€ 350k€

9. Jeremy Sartre
Directeur des Opérations
jeremy.sartre@smartangels.fr - 06.69.35.97.78