Overview of search engine marketing, including search engine optimization, paid search advertising, and social media:
- What is search marketing and how can it help me?
- How can I turn web visitors into customers?
- Why is my website not getting much search engine traffic?
- How should I plan for and budget for search marketing efforts?
This presentation is used during our monthly Donuts & Search Marketing Basics workshop at our headquarters in Ann Arbor, Michigan.
Register now: http://www.thewholebraingroup.com/events
How To Convert More Website Visitors To Leads Using HubSpotHubSpot
In order to get more leads and customers out of a website, companies need to apply inbound marketing best practices and have the tools to make rapid changes easily. Whether it is creating remarkable content, adding customized calls-to-action, or capturing leads on landing pages, learn how small businesses can leverage the HubSpot software and squeeze more conversion from the audience they already have engaged - their website visitors.
This free webinar will cover:
- How to create, optimize, and promote content to attract more potential buyers to your website
- How to capture more leads with customized calls to action and landing pages
- How to optimize your sales and marketing funnel with analytics and tools from the HubSpot software
- How to track results from your internet marketing efforts
Advanced Landing Page Optimization - PubCon Las VegasJoanna Lord
In this presentation I cover the new LPO. What needs to be on your pages? What should you be testing? How do you capture this new social audience? Tips, tools, philosophical changes.
How to Attract More Customers With Content Using HubspotHubSpot
If you're a small business owner or a professional marketer getting started with inbound marketing, you're probably worried about creating content. Writing useful, popular content doesn't require that you come up with spellbinding new ideas every day but you need tools and strategies that make it easy to create your content online and share it to increase traffic and attract new business. Learn how the HubSpot software and methodology allows thousands of customers to easily create content, optimize it for search, share it in social media and track their results.
Keynote for the 3rd Annual eMarketing Techniques Conference in Cleveland, OH. Covers inbound marketing and how you can use Google, blogs and social media to get found.
Overview of search engine marketing, including search engine optimization, paid search advertising, and social media:
- What is search marketing and how can it help me?
- How can I turn web visitors into customers?
- Why is my website not getting much search engine traffic?
- How should I plan for and budget for search marketing efforts?
This presentation is used during our monthly Donuts & Search Marketing Basics workshop at our headquarters in Ann Arbor, Michigan.
Register now: http://www.thewholebraingroup.com/events
How To Convert More Website Visitors To Leads Using HubSpotHubSpot
In order to get more leads and customers out of a website, companies need to apply inbound marketing best practices and have the tools to make rapid changes easily. Whether it is creating remarkable content, adding customized calls-to-action, or capturing leads on landing pages, learn how small businesses can leverage the HubSpot software and squeeze more conversion from the audience they already have engaged - their website visitors.
This free webinar will cover:
- How to create, optimize, and promote content to attract more potential buyers to your website
- How to capture more leads with customized calls to action and landing pages
- How to optimize your sales and marketing funnel with analytics and tools from the HubSpot software
- How to track results from your internet marketing efforts
Advanced Landing Page Optimization - PubCon Las VegasJoanna Lord
In this presentation I cover the new LPO. What needs to be on your pages? What should you be testing? How do you capture this new social audience? Tips, tools, philosophical changes.
How to Attract More Customers With Content Using HubspotHubSpot
If you're a small business owner or a professional marketer getting started with inbound marketing, you're probably worried about creating content. Writing useful, popular content doesn't require that you come up with spellbinding new ideas every day but you need tools and strategies that make it easy to create your content online and share it to increase traffic and attract new business. Learn how the HubSpot software and methodology allows thousands of customers to easily create content, optimize it for search, share it in social media and track their results.
Keynote for the 3rd Annual eMarketing Techniques Conference in Cleveland, OH. Covers inbound marketing and how you can use Google, blogs and social media to get found.
Your ultimate guide to Google Analytics Remarketing.
Find out how Google Analytics is working and what are GA Audiences. Understand which signals to use, how to create Audience lists and and leverage GA capabilities for advanced uses cases such as cross-device Remarketing, CRM-based Audience Lists, Email-based Retargeting, etc ...
Retargeting: Strong Fundamentals for Your Sales FunnelSearch Scientists
This presentation builds a strong foundation for using retargeting as a way to improve your sales funnel.
We'll cover how to best incorporate retargeting and cover advanced techniques to put you miles ahead of your competition.
Atomic 212 & Google Analytics 360 Event - The Value in DataTom Sheppard
This presentation shows you the value of connecting all the marketing dots through using a single ad tech solution, such as Analytics 360 (formerly Google Analytics Premium). Not only is is about having the right tech solution in place it is about having the right culture and mindset. This presentation was presented at Google's HQ in Sydney in April 2016.
Intro to Twitter for Business: Hubspot & Geek Girl CampHubSpot
Rebecca Corliss from HubSpot explains what Twitter is and why it's not as scary as you think! This presentation gives examples of how Twitter can be useful to your business, and how you can use it for marketing, PR and customer service.
Whether you’re advertising online or reaching out to clients via email, landing pages can be your greatest online marketing asset. Learn how landing pages fit into your marketing arsenal, best practices for increasing conversions from any campaign, and proven techniques for implementing A/B tests that yield results.
Presented by Jenny DeGraff, Director of Design Optimization at the Central Virginia AMA event on June 16, 2015.
Improving the Success of Your Website presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
HubSpot Webinar | Orchestra Directs New Sales with Social MediaHubSpot
Social media is everywhere, unless you live under a rock. But proving ROI and connecting social media to sales seems ever elusive.
Brad Windecker, President of Orchestra LLC, a B2B software and services company that helps small and midsize companies solve business problems by extending SAP, shares social media successes and lessons learned to help you deliver leads and sales through this fast growing channel.
Traditionally, paid search has been the “go-to” online advertising channel for many companies, as it has been successful for many organizations.
However, continuous increases in costs-per-click (CPCs) on many crucial industry segment keywords have made running a successful paid search campaign much more difficult. In fact, a recent study by Kenshoo reported an increase in CPCs of almost 6% across search engines. Additionally, while keyword advertising works well for connecting searchers with the businesses that provide what they are looking for, it can be a struggle to utilize it for little-known products or services. Keyword advertising also assumes that searcher intent is universal, when in fact keywords can have different meanings for different audiences. Overcoming this “Horizontal Relevance” with keywords is difficult and can lead to an overwhelming amount of untargeted clicks.
Is your brand facing these challenges with its paid search campaigns? During this webinar, Tad Miller and Amanda Sides of Marketing Mojo will explore the opportunities marketers have outside of keyword advertising – opportunities that can result in improved conversions at less cost.
What You’ll Learn:
• How social media advertising can be utilized as a viable marketing channel
• What other opportunities exist within Google AdWords, beyond search advertising
• How remarketing can win back lost customers and opportunities
BFA Outsourcing Solutions' first SEO orientation and seminar conducted on August 8, 2020.
For more information about us, visit our website at
https://bfaoutsourcingsolutions.com/
Inbound Methodology: The Secret to Digital Marketing SuccessAptera Inc
Learn what it takes to make your digital marketing efforts a success.
The term digital marketing can mean many different things to many people, but for business owners and executives it all comes down to results. What's the Return on Investment for your new website? Are you generating the right type of leads for sales? Is all this banner ad spend necessary? Furthermore, the digital marketing landscape is vast and complicated with many moving parts. But it doesn't have to be.
There is a Method to getting results from your digital marketing.
You will learn:
The philosophy behind this proven way of digital marketing for B2B and B2C companies
Why traditional marketing tactics just aren't as effective anymore
How to outsmart your competitors rather than outspending them
The detailed marketing methodology with a proven track of success that your business can use
In this presentation I cover new ways to approach PPC bid management. How can you be more efficient? How can you leverage in-house talent and resources to manage your way to success?
Learn what's new in Inbound Marketing and how companies are using it to transform their business. This presentation covers key takeaways from the 2010 State of Inbound Marketing Report (http://bit.ly/deJWws), including:
* Survey results of over 230 professionals involved in their company's marketing strategy
* How inbound marketing channels deliver lower cost per lead than outbound channels
* Why social media and blogs are the most rapidly expanding category in the overall marketing budget
* How businesses are generating customers with social media and blogs
With more and more consumers turning to search engines as their first stop on the purchasing path, companies that make the first page of organic search results are those that win business, even in a tough economy. But making it to the first page of organic search results takes work and doesn't happen overnight. Recognizing this, businesses may turn to paid search to supplement their inbound marketing efforts. This webinar will discuss how to get the most out of your pay per click marketing campaigns and how paid search fits into your inbound marketing strategy.
Topics include:
* What is Pay Per Click marketing & when should you do it
* How to size up your market with PPC
* How to launch and optimize a PPC campaign
Your ultimate guide to Google Analytics Remarketing.
Find out how Google Analytics is working and what are GA Audiences. Understand which signals to use, how to create Audience lists and and leverage GA capabilities for advanced uses cases such as cross-device Remarketing, CRM-based Audience Lists, Email-based Retargeting, etc ...
Retargeting: Strong Fundamentals for Your Sales FunnelSearch Scientists
This presentation builds a strong foundation for using retargeting as a way to improve your sales funnel.
We'll cover how to best incorporate retargeting and cover advanced techniques to put you miles ahead of your competition.
Atomic 212 & Google Analytics 360 Event - The Value in DataTom Sheppard
This presentation shows you the value of connecting all the marketing dots through using a single ad tech solution, such as Analytics 360 (formerly Google Analytics Premium). Not only is is about having the right tech solution in place it is about having the right culture and mindset. This presentation was presented at Google's HQ in Sydney in April 2016.
Intro to Twitter for Business: Hubspot & Geek Girl CampHubSpot
Rebecca Corliss from HubSpot explains what Twitter is and why it's not as scary as you think! This presentation gives examples of how Twitter can be useful to your business, and how you can use it for marketing, PR and customer service.
Whether you’re advertising online or reaching out to clients via email, landing pages can be your greatest online marketing asset. Learn how landing pages fit into your marketing arsenal, best practices for increasing conversions from any campaign, and proven techniques for implementing A/B tests that yield results.
Presented by Jenny DeGraff, Director of Design Optimization at the Central Virginia AMA event on June 16, 2015.
Improving the Success of Your Website presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
HubSpot Webinar | Orchestra Directs New Sales with Social MediaHubSpot
Social media is everywhere, unless you live under a rock. But proving ROI and connecting social media to sales seems ever elusive.
Brad Windecker, President of Orchestra LLC, a B2B software and services company that helps small and midsize companies solve business problems by extending SAP, shares social media successes and lessons learned to help you deliver leads and sales through this fast growing channel.
Traditionally, paid search has been the “go-to” online advertising channel for many companies, as it has been successful for many organizations.
However, continuous increases in costs-per-click (CPCs) on many crucial industry segment keywords have made running a successful paid search campaign much more difficult. In fact, a recent study by Kenshoo reported an increase in CPCs of almost 6% across search engines. Additionally, while keyword advertising works well for connecting searchers with the businesses that provide what they are looking for, it can be a struggle to utilize it for little-known products or services. Keyword advertising also assumes that searcher intent is universal, when in fact keywords can have different meanings for different audiences. Overcoming this “Horizontal Relevance” with keywords is difficult and can lead to an overwhelming amount of untargeted clicks.
Is your brand facing these challenges with its paid search campaigns? During this webinar, Tad Miller and Amanda Sides of Marketing Mojo will explore the opportunities marketers have outside of keyword advertising – opportunities that can result in improved conversions at less cost.
What You’ll Learn:
• How social media advertising can be utilized as a viable marketing channel
• What other opportunities exist within Google AdWords, beyond search advertising
• How remarketing can win back lost customers and opportunities
BFA Outsourcing Solutions' first SEO orientation and seminar conducted on August 8, 2020.
For more information about us, visit our website at
https://bfaoutsourcingsolutions.com/
Inbound Methodology: The Secret to Digital Marketing SuccessAptera Inc
Learn what it takes to make your digital marketing efforts a success.
The term digital marketing can mean many different things to many people, but for business owners and executives it all comes down to results. What's the Return on Investment for your new website? Are you generating the right type of leads for sales? Is all this banner ad spend necessary? Furthermore, the digital marketing landscape is vast and complicated with many moving parts. But it doesn't have to be.
There is a Method to getting results from your digital marketing.
You will learn:
The philosophy behind this proven way of digital marketing for B2B and B2C companies
Why traditional marketing tactics just aren't as effective anymore
How to outsmart your competitors rather than outspending them
The detailed marketing methodology with a proven track of success that your business can use
In this presentation I cover new ways to approach PPC bid management. How can you be more efficient? How can you leverage in-house talent and resources to manage your way to success?
Learn what's new in Inbound Marketing and how companies are using it to transform their business. This presentation covers key takeaways from the 2010 State of Inbound Marketing Report (http://bit.ly/deJWws), including:
* Survey results of over 230 professionals involved in their company's marketing strategy
* How inbound marketing channels deliver lower cost per lead than outbound channels
* Why social media and blogs are the most rapidly expanding category in the overall marketing budget
* How businesses are generating customers with social media and blogs
With more and more consumers turning to search engines as their first stop on the purchasing path, companies that make the first page of organic search results are those that win business, even in a tough economy. But making it to the first page of organic search results takes work and doesn't happen overnight. Recognizing this, businesses may turn to paid search to supplement their inbound marketing efforts. This webinar will discuss how to get the most out of your pay per click marketing campaigns and how paid search fits into your inbound marketing strategy.
Topics include:
* What is Pay Per Click marketing & when should you do it
* How to size up your market with PPC
* How to launch and optimize a PPC campaign
An Inbound Marketing 101 presentation I did on June 4, 2009 in Appleton, WI at the Bottom Line: Social Media for Business seminar, organized by Red Shoes Pr.
Brief intro to the components of search engine marketing including: search engine optimization, paid search, and social media.
From a presentation to guests of FLS Marketing given in Toledo, OH on May 20, 2009
Web Analytics and Online Marketing - Solent UniversityKoozai
Anna Lewis from Koozai delivered a presentation to students at Solent University in February 2013. The session looks at the basics of Web Analytics and Online Marketing with a main focus on Search Engine Optimisation (SEO) and Pay Per Click (PPC) Advertising.
Inbound Marketing and SEO for New England Direct Marketing Association - NEDM...HubSpot
Presentation about SEO (search engine optimization) tips for lead generation, as delivered at the May 2009 New England Direct Marketing Association (NEDMA)
Internet Marketing Explained - Internet Marketing Academy AustraliaLucio Ribeiro
Internet Marketing Explained by Lucio Ribeiro and Jeff Richardson from www.theonlinecircle.com and www.internetmarketingacademy.com.au and their Melbourne session training.
Why the Bing/Yahoo Merger Matters & Holiday PPC Tipspointit
http://www.pointit.com - This presentation examines the Bing/Yahoo merger, and why it matters from a PPC perspective. It also covers Holiday PPC tips for search engine marketers.
Inbound Marketing and SEO for Travel and Tourism Public Relations (PR) - PRSA...HubSpot
Inbound marketing tips and tricks for public relations (PR) in the travel and tourism industry, including lots of information about search engine optimization (SEO) and publishing content like blogs and viral videos.
Internet advertising experts will provide a thorough breakdown of the elements of a company’s internet presence from corporate site to landing pages to emails and provide insights into how consumers view the entire customer experience. The purpose of this session is to help attendees understand how consumers see their property presence and respond to what is offered at each step of the way. The presenters will be providing tens of thousands of dollars of free consulting insights to the lucky firm that agrees to be analyzed, and to all attendees in general.
Presenters:
Scott Esmond, Director of Business Development, Red Door Interactive
Tony Felice, Senior Strategist, Red Door Interactive
Similar to How to market your web site using Internet Marketing (20)
SEO and Ecommerce Trends - Kerridge Partner DayGenerate UK
This is the slide deck presented by Mike Robinson (Generate UK) at the recent Kerridge Partner day.
The slides cover how to benchmark your current position, why it is important to have a strategy and then explores some key digital marketing trends.
This presentation highlights what was the SEO like back in the day, Google Algorithm Frequency and how far is the SEO now.
If you have further questions, contact our SEO Consultant Veronika on 01635 887711.
Creative Digital Marketing in Business ( Social Media )Generate UK
This was a slide deck presented at a Breakfast Business Forum. The theme was to discuss creative solutions to help grow a business.
There was a lot speaking over these slides, however I think the narrative is there to follow.
Evolution of your Social Media Landscape by Tom LambertGenerate UK
Synopsis:
A look at the Social Media landscape, it’s benefits and how to identify the right platform for your business. Tom Lambert of Generate UK will talk through case studies of large and small businesses and how choosing the right channel for their clients business, Generate UK were able to deliver ROI. This presentation will allow you to gain an insight into how you might introduce social media to your business, and the benefits which can be obtained when choosing the right social media channel.
Profile:
Tom Lambert is a Digital Director at Generate UK, a leading award winning Digital Marketing Agency based in Newbury. As a digital specialist Tom Account Directs a team supporting key accounts, working closely with Head of Sales on new businesses development and consulting, creating and implementing clients online marketing strategy. Tom has a genuine passion for all things digital and has practical experience working with large brands to small start ups; helping them to use Social Media, SEO, PPC and Digital Marketing to drive sales and enquiries creativity.
Outside of work Tom is a regular runner, cyclist, enjoying martial arts, cooking and spending time with family and friends.
Generate UK Digital Marketing Strategy seminar 2012 Generate UK
slides from the various presentations at the Generate UK Digital Marketing Strategy seminar held in October 2012 at The Donnington Grove Hotel in Newbury.
Social Media for Business, Business Success in BerkshireGenerate UK
This is a presentation delivered by Mike Robinson of Generate UK at the Business Success in Berkshire Event (#bsib).
This slide deck reviews Social Media in business and in particularly how small businesses could leverage Social Media better.
The seminar is aimed at Managing Directors, Marketing Directors & Managers looking to use online platforms and techniques to grow their business.
Due to the overriding success of last year's seminar, the Generate UK Online Marketing Extravaganza 2011 is back to provide you with all the latest online marketing information and techniques to help re-energise your strategy and optimise your business performance.
The agenda is packed with useful presentations which will help you develop an integrated approach to online marketing using the newest technology and best practices.
http://www.optimiseevents.co.uk/index...
Optimise Events seminar, discussing the topics of cloud computing, social media and online marketing.
Speakers:
Ian Summerfield - Optim IP
Joe Baily - Generate UK
Mike Robinson - Generate UK
Guest Speaker:
Liz Jackson MBE - Great Guns Marketing
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
The infamous Mallox is the digital Robin Hoods of our time, except they steal from everyone and give to themselves. Since mid-2021, they've been playing hide and seek with unsecured Microsoft SQL servers, encrypting data, and then graciously offering to give it back for a modest Bitcoin donation.
Mallox decided to go shopping for new malware toys, adding the Remcos RAT, BatCloak, and a sprinkle of Metasploit to their collection. They're now playing a game of "Catch me if you can" with antivirus software, using their FUD obfuscator packers to turn their ransomware into the digital equivalent of a ninja.
-------
This document provides a analysis of the Target Company ransomware group, also known as Smallpox, which has been rapidly evolving since its first identification in June 2021.
The analysis delves into various aspects of the group's operations, including its distinctive practice of appending targeted organizations' names to encrypted files, the evolution of its encryption algorithms, and its tactics for establishing persistence and evading defenses.
The insights gained from this analysis are crucial for informing defense strategies and enhancing preparedness against such evolving cyber threats.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo DiehlPeter Udo Diehl
I'm excited to share my latest predictions on how AI, robotics, and other technological advancements will reshape industries in the coming years. The slides explore the exponential growth of computational power, the future of AI and robotics, and their profound impact on various sectors.
Why this matters:
The success of new products and investments hinges on precise timing and foresight into emerging categories. This deck equips founders, VCs, and industry leaders with insights to align future products with upcoming tech developments. These insights enhance the ability to forecast industry trends, improve market timing, and predict competitor actions.
Highlights:
▪ Exponential Growth in Compute: How $1000 will soon buy the computational power of a human brain
▪ Scaling of AI Models: The journey towards beyond human-scale models and intelligent edge computing
▪ Transformative Technologies: From advanced robotics and brain interfaces to automated healthcare and beyond
▪ Future of Work: How automation will redefine jobs and economic structures by 2040
With so many predictions presented here, some will inevitably be wrong or mistimed, especially with potential external disruptions. For instance, a conflict in Taiwan could severely impact global semiconductor production, affecting compute costs and related advancements. Nonetheless, these slides are intended to guide intuition on future technological trends.
2. Quick Questions
• Do you have a strategy for attracting visitors to your
website?
• What are the current methods you use to attract
people to your website?
• What ratio of traffic to your site is self generated
compared to delivered by search engines?
• How many people here today consider growing
website traffic a priority?
3. Driving Traffic To Your Site
Enterprise Email Marketing
Search marketing
Search Engine Optimisation
Online PR
5. E-mail Marketing
Objective What is it?
• Increase sales • Very targeted
• Increase traffic • Can be sales driven
• Newsletter based
• Increase awareness
• All companies can and should be
• Communicate with clients doing it
• High return on investments
• Access to analytics
You should be collecting
customer and prospect
email details
7. E-mail Marketing Tips
• Think about the times that you send
• Test your campaigns
• Look after your data
• Analyse your campaigns
• Use software to make all of the above easier
9. Search Engine Optimisation
Objective What is it?
• Provides free traffic
• On-page optimisation
• Provides highly targeted • Off-page optimisation
traffic • Link building
• Becoming an authority
• Web site working 24x7 • Keywords
• Local and national search • Content
results
Don’t be tempted to take short
• Try to increase your search
cuts with SEO. White Hat is
engine footprint at all times
the way forward
10. On Page Optimisation
• Keyword selection
• Titles, metatags, descriptions
• Friendly URLs
• Great content
• Site maps
• Usability
• Internal linking
11. Off Page Optimisation
• Keyword research
• Link building (one way authority sites)
• Quality links over quantity
• Online PR
12. SEO Tips
• Think natural, no sudden growth in links
• Remember that the search engines have
complex algorithms
• No black hat
• No duplicate content
• Do your keyword research
• Use Google analytics
• Don’t forget local search
15. Search Marketing
Objective What is it?
• Quick route to market
• Pay per click
• Highly targeted
• Online advertising
• Campaign led
• Paid content
• Paid inclusion
Search Marketing can be
expensive, research your
keywords properly.
16. Search Marketing – Why We Do It?
• Slightly different to SEO (in our opinion)
• It’s extremely targeted
• It works quickly, compared with Search Engine
Optimisation.
With high rewards, come risk
17. Search Marketing Tips
• Determine your budget and your cost of
acquisition
• Keyword research is very important
• Consider the location of your ads
• If you’re paying for visitors, make sure you
have a killer landing page.
19. Online PR – Why We Do It
• The way that we communicate has changed.
• The way that we buy has changed.
• There is no hiding place. Embrace it and
control it.
20. Online PR
Objective What is it?
• Increase the number of • Web 2.0
online conversations about • Social Media
your brand • Social Bookmarking
• Blogging
• Drive targeted traffic to • Microblogging
• Forums
your website • Video Sharing
• Increase your thought • Photo Sharing
• Podcasts
leadership position
Take steps to protect your
online reputation
21. Online PR Lifecycle
Swap
Value Exchange experiences and
not messages
Spread your Branding
wings Consistency
Optimise and
Repeat
23. Marketing Your Website
Blogging & Off line marketing
Micro-blogging
Video Uploading &
Podcasting Advance
Keyword
Social Research
SEO &
Search Marketing
Networking
Email
Marketing
Joint ventures Link
Building
Great Press Releases
Content
24. Great content
Social networking
Video uploading
Podcasts More traffic
Press releases More potential customers
Proactive link building Greater chance to build
Blogging your brand
Search engine More online conversations
optimisation Higher leadership position
Search marketing More authority
Joint ventures Greater Search Engine
Email marketing footprint.
Newsletters
Off line marketing
25. Traffic Sources for Generate UK October
2008
Search Engines
Social Media
Direct Traffic
Emarketing
Via other sites
PPC/Paid