Factors that are essential when choosing a host city for a
congress
Meetings industry impact on Metropolis
Rob Davidson
Se...
Competition is growing
What do Congress Planners want?
• From venues and hotels …
• Value-for-money: the market is more pricesensitive than ever
...
What do Meeting Planners want?
• From destinations …
• Accessibility, infrastructure, security, valuefor-money, a strong, ...
Success Factors
• Maintaining the Metropolis as a desirable
destination for meetings depends on:
• Continuing to identify ...
Success factors
• Educating local politicians, business people,
and local residents about the value of the
meetings indust...
CONGRESS IMPACTS
• ECONOMIC BENEFITS
• - high-spending visitors
• - all-year-round
• - employment: people-intensive

• EDU...
CONGRESS IMPACTS
• TOURISM BENEFITS
• - hospitality industry benefits
• - participants can return for
holidays with friend...
THANK YOU, EVERYONE
R.Davidson@greenwich.ac.uk
THANK YOU, EVERYONE
R.Davidson@greenwich.ac.uk
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Factors that are essential when choosing a host city for a congress.meetings industry impact on metropolis. rob davidson presentation at smart metropolis congress

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"Factors that are essential when choosing a host city for a congress. Meetings industry impact on Metropolis" Rob Davidson presentation at Smart Metropolis Congress, Gdansk.

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Factors that are essential when choosing a host city for a congress.meetings industry impact on metropolis. rob davidson presentation at smart metropolis congress

  1. 1. Factors that are essential when choosing a host city for a congress Meetings industry impact on Metropolis Rob Davidson Senior Lecturer in Business Events University of Greenwich smart metropolia Gdansk, 22 Nov. 2013
  2. 2. Competition is growing
  3. 3. What do Congress Planners want? • From venues and hotels … • Value-for-money: the market is more pricesensitive than ever • Flexibility, in negotiations and contracts. Risksharing (numbers of delegates, cancellations …) • Transparency: what is included? Everything upfront. (Audio-visuals, bottled water, carparking …) • Professionalism, continuity • Partnership!
  4. 4. What do Meeting Planners want? • From destinations … • Accessibility, infrastructure, security, valuefor-money, a strong, positive brand • Cooperation and collaboration between local actors in the meetings industry • Ideas, suggestions, and assistance from the Convention Bureau • Subvention? …
  5. 5. Success Factors • Maintaining the Metropolis as a desirable destination for meetings depends on: • Continuing to identify key markets for this city • TEAM-WORK, to win meetings and conventions for the Metropolis • Using the full range of marketing tools: exhibitions, advertising, public relations, familiarisation trips, ambassador programmes, et cetera
  6. 6. Success factors • Educating local politicians, business people, and local residents about the value of the meetings industry • Maintaining reliable statistics on the meetings industry in the Metropolis: market intelligence, statistics …
  7. 7. CONGRESS IMPACTS • ECONOMIC BENEFITS • - high-spending visitors • - all-year-round • - employment: people-intensive • EDUCATION – KNOWLEDGE TRANSFER • NATIONAL/CITY IMAGE-BUILDING • ENVIRONMENTAL IMPROVEMENTS
  8. 8. CONGRESS IMPACTS • TOURISM BENEFITS • - hospitality industry benefits • - participants can return for holidays with friends/family • - participants can be accompanied • - participants can become ambassadors for metropolis
  9. 9. THANK YOU, EVERYONE R.Davidson@greenwich.ac.uk
  10. 10. THANK YOU, EVERYONE R.Davidson@greenwich.ac.uk

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