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Europe & Asia Event Forum 2014


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For the third time Gdansk Convention Bureau participated in Europe & Asia Event Forum 2014 in St. Petersburg (Russia). This time, Anna Gorska Gdansk Convention Bureau/Gdansk Tourist Organisation CEO, spoke about Gdansk Convention Bureau as example of regional convention bureau. Anna Gorska, also presented challenges and opportunities of convention bureau.

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Europe & Asia Event Forum 2014

  1. 1. Challenges and opportunities of Gdansk Convention Bureau as an example of a regional Bureau. Gdansk Convention Bureau as an effective tool to promote the region. EFEA Europe + Asia Event Forum 2014, January 22-24, St. Petersburg Anna Górska, Gdansk Convention Bureau/Gdansk Tourist Organisation CEO
  3. 3. Gdansk Convention Bureau Tourist Information Promotion Department Gdańsk Convention Bureau was founded in 2005 as part of Gdansk Tourist Organisation. In 2007 we became ICCA member. As a congress bureau GCB represents tourism service providers with special interest in business tourism: hotels, travel agencies, restaurants, providers of conference technical support, transportation companies, interpreters and translators from Gdansk & Region. GDANSK TOURIST ORGANISATION
  4. 4. Our main goal is to promote Gdansk & Region as an attractive conference destination among both national and internetional meetings planners, corporates and associations. We cooperate with: Gdansk Convention Bureau is the only organisation in Pomorskie Region responsible for promoting Gdansk & Region as a congress destination.
  6. 6. Ambassadors from Gdansk & Region Tricity Academy for Business Tourism Professionals Statistics surveys Polish Congress Ambassadors Programme
  7. 7. international business tourism fairs EIBTM Barcelona IMEX Frankfurt CONVENE Vilnius road shows Stockholm Amsterdam Paris Vienna Barcelona cooperation with international associations like ICCA and MPI ICCA Congress, Shanghai ICCA CEC Summer Meeting, St. Petersburg ICCA RSMP, Amsterdam MPI Meeting, San Antonio
  8. 8. with almost 70 000 views in 2013 venue finder with over 140 venues current flight connections from Gdansk Over 50 service providers (Carriers, catering, guides) including 8 Recommended PCO Information about current GCB activities
  9. 9. promotional materials avalaible in online and printed version also in English and Polish language
  10. 10. Welcome Letters for events delegates Tourist Information Point at Gdansk Airport Tourist Information Point in venue
  11. 11. Sponsored by Gdansk Convention Bureau Available for those who want to organize their event in Gdansk & Region Works on iOS, Android, BlackBerry and Windows Phone
  12. 12. How we overcome the obstacles we meet?
  13. 13. statistics surveys business tourism fairs and other activities key word:
  14. 14. There are over 140 conference venues in Gdansk & Region. Every year only 50-60 of them provide us statistics datas. Why? lack of time lack of team often venues managemnet do not understand how important statistics surveys are
  15. 15. What we do to convince venues to engage in statistics surveys project? individual meetings with venue management calls and mails with reminder about statistics promotional film showing how statistics are important
  16. 16. Business tourism fair like EIBTM (Barcelona), IMEX (Frankfurt), CONVENE (Vilnius), MIBEXPO (Moscow) and road shows are great opportunity to promote products and services among selected groups of hosted buyers. convention bureau + venue + PCO/DMC = success
  17. 17. What we do to convince venues, PC/DMC to participate in business tourism fair, road shows and others meetings? in the begging of every year we local tourist industry event calendar when we organize road shows we try to cover most of the costs – our Partners are expect only to cover fligh tickets and accomodation if it necessery and ….
  18. 18. MEETINGS INDUSTRY PLAYS AN IMPORTANT ROLE IN METROPOLIS DEVELOPMENT decision-makers and local industry like hotels, conferences venues, PCO/DMC, airport and others need to cooperate
  19. 19. THANK YOUAnna Górska, Gdansk Convnetion Bureau/Gdansk Tourist organisation CEO