3. ABOUT US
Bright Angles works at the
intersection of people, technology and
brands to create marketing strategies for the
digital age
4. ABOUT US
We harness the power of
consumer insight to provide digital
solutions for your business challenges
5. Strategy maps
for your digital business
Brand Building
Lead generation
Transaction management
Relationship management
6. Brand Building Lead generation Transaction management Relationship management
Digital Branding
Make your brand 3 dimensional in the digital world
7. Brand Building Lead generation Transaction management Relationship management
Digital Branding template
• Define the common core of the brand across digital media
• Identify and define the TG and their needs
• Set the parameters for execution.
• User Experience Planks: Adapting the look and feel of the brand for the digital medium
• Content Plank: what the brand will say
• Conversation Planks : areas to engage consumer interest through conversations
8. Brand Building Lead generation Transaction management Relationship management
Lead Generation
Making the exchange of information
mutually beneficial
9. Brand Building Lead generation Transaction management Relationship management
Lead Generation
• Identify the life spaces of prospects where our offering is relevant
• Find common values
• Incentivise and motivate prospects to share their details
10. Brand Building Lead generation Transaction management Relationship management
Transaction Management
Maximize your transaction potential by
understanding the decision making process
and adapting the UX / UI
11. Brand Building Lead generation Transaction management Relationship management
Transaction Management
• Category Decision Map for your service/ product to identify points of interest
and influence to leverage
• Recommendation mapping to understand and target influencers
• Buyer profiling
• Triggers and barriers research to increase conversions
12. Brand Building Lead generation Transaction management Relationship management
Relationship Management
Create enduring bonds to ensure loyalty,
repeat purchase and recommendations –
social media and beyond
13. Brand Building Lead generation Transaction management Relationship management
Relationship Management
• Profiling different digital audience segments : Core , potential and influencers
• Identifying the factors that build meaningful relationship with each segment
• Identifying the optimal devices, channels and tools for the relationship building tasks
15. Understanding
•Understanding your brand in context of the industry and your internal processes
•Customizing the approach based on your brand challenge
Sharing
•Bringing consumer insight to life for your team through workshops, videos and
ideation sessions
•Translating consumer understanding into device, channel and tool specific strategy
Co - creation
•Working with cross functional teams to develop ideas and tools
• Partnering with execution agencies through all stages of implementation
•Piloting, testing and monitoring result
16. Holistic qualitative consumer insights
to arrive at the answers behind the statistics
by watching, listening and asking
17. WATCHING LISTENING ASKING
Observation based Secondary data Primary research
•User Experience •Monitoring •Peer to peer research
•Ethnography •Recommendation mapping •Ideation research
•Semiotics •Conversation scan •Co-creation
•Device usage •Content analysis •Decision Mapping
•User profiling and
segmentation
•Consumer Panels
•Expert interviews
18. Completed projects
•User behaviour of recent smart phone users
•Market segmentation of health app users
•Digital strategy for a women’s heath care brand
•Digital branding strategy for an entertainment e-ticketing provider
•Mobile market understanding for re-launch of a handset brand
•Digital content and UX strategy for an international news channel
