Thomas Kim curriculum vitae
Brand Experience Manager | Creative Director | Project Manager | Art Director | Brand Development | Business-to-Business and Business-to-Consumer Advertising | Retail Advertising | Consumer Goods Advertising
Final Completion Certificate of Marketing Management Internship
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Thomas Kim CV
1. THOMAS KIM
941 Crestfield Avenue ā¢ Libertyville, IL 60048 ā¢ (773) 259-6732
http://www.tomkim.net ā¢ http://www.linkedin.com/in/tomdkim ā¢ tomkimad@gmail.com
BRAND EXPERIENCE MANAGER | CREATIVE DIRECTOR | PROJECT MANAGER | ART DIRECTOR
Brand Development, Business-to-Consumer and Business-to-Business Advertising, Retail Advertising, Consumer Goods Advertising
āI have known Tom for more than ten years; we have worked together on
many projects, been in trenches for pitches, won business, saved business,
and laughed a lot through all of it. His talent and creativity cross disciplines
seamlessly, from digital to design, mobile to broadcast. He is an excellent
presenter, listener and partner to clients. He is a great leader and motivator in a
genuine, passionate way. He is excellent with teams, gives great feedback and
always keeps things positive. And he is an extremely good person. He is one of the
kindest, most sincere, most genuine people I have ever met. He makes people
happy when heās around. And he has never, ever let me down.ā
āBob Winter, Consumer Marketing Executive Creative Director, VSA Partners
āTom is, hands down, one of the best and smartest creatives I have had the
pleasure to work with. Mature, super-smart, agile and fast. He is a multi-
dimensional creative who can solve tough marketing problems, fluent in technology
and can design the hell out of anything he touches.ā
āDan Fietsam, Executive Creative Director, Foote Cone Belding Chicago
āIāve had the great pleasure of working with Tom many times over the past
fifteen years, and he always delivers the goods. Heās a fantastically talented Art
Director, whoās grown into a well-respected creative leader. Heās prolific, innovative,
and a relentless problem solver. At the same time, his calm positive attitude is
infectious to those around him. Itās been my experience that clients and agency
team members truly enjoy working with him.ā
āJeff Adkins, Managing Director, BBDO Worldwide
āOn the business front, Tom is as solid as they come. He is able to integrate an
astute sense of logic into work that is perfectly geared toward today's culture of
instant consumption. Tomās artistic talent only matches his attention to detail. He is
a great person to have as an office mate. He always has a smile on his face, is
great with clients, and is a wonderful collaboratorā
āEdward Herda, Creative Director, Freelance
BROAD-BASED STRENGTHS AND
ACCOMPLISHMENTS IN:
Strategic Creative Development ā¢ Creative Staff Management
Full Cycle Project Management
Client Relationship Management ā¢ Vendor Management
ā¢ Active motivator of creative staff, able to increase the
quality and level of work produced in all creative disciplines.
ā¢ Creator of highly memorable and effective marketing,
advertising, and design solutions across print,
broadcast, online, social, and event-driven media.
ā¢ Skilled communicator, able to interface with technical and
nontechnical personnel to identify needs and provide
creative and strategic solutions.
ā¢ Ability to work closely with departments outside of
creative to develop effective creative solutions supported
by solid qualitative and quantitative marketing strategy.
ā¢ Consistent, effective, and fair manager, able to
effectively lead teams to deliver their best work.
ā¢ Effective overseer of project management from initial
pitch through creative and strategic ideation and
conceptualization, artistic evaluation and leadership of
creative talent to provide the most creative and effective
solutions for clients.
CAREER HISTORY AND PERFORMANCE
Tom Kim, Incorporated 2004āPresent
Owner - Founder of marketing, advertising and consulting organization to provide agencies with branding and design services. Provider of services for
small- to large-scale advertising creative, design, and project management services across a range of industries.
ā¢ Creation and execution of small- and large-scale advertising projects in print, broadcast, out-of-home, online, Social Media, and event-driven media
for projects with creative development and production.
ā¢ Highly predictive planning, analyzing advertising and marketing approaches incorporating corporate strategy and identity into recommendation and
creation of media and assets designed to deliver the greatest value against the required schedules and budgets.
ā¢ Results-driven presentation of creative strategy and concepts to both internal partners and clients, accounting for campaign duration, most effective
use of media, production expenses, and return on investment.
ā¢ Client relationship management from project introduction and briefing, strategic planning, regular creative check-ins through delivery of completed
work. Collaborate with international clients from Western Europe and Asia.
ā¢ Conceptualization and design of new business materials from Request-for-Proposal document design through visual and content design of
in-meeting posters and boards, to creative work across all categories from traditional, digital, Social, and event-driven executions.
ā¢ Creation and execution of conceptual and graphic design projects including graphic standards briefs, visual identity systems, logotype ideation and
design, and annual report design.
ā¢ Vendor management, including evaluation, selection and oversight of film and video production companies, online production companies including
back end and front end development and design, and printing companies.
2. THOMAS KIM Page 2 of 3
Contract Clients: Arc Worldwide, Arnold Advertising, Crispin Porter + Bogusky Partners, BBDO Worldwide, Downtown Partners Chicago, Edelman,
Downtown Partners Chicago, Element79 Partners, Foote Cone Belding, Ogilvy, Leo Burnett, DDB, and Y&R.
Brand Experience:
Packaged Goods: Alberto-Culver, Barilla Pasta, ConAgra, Dove/Unilever, Huggies Diapers, Kellogg's, MondelÄz International, Proctor&Gamble,
PepsiCo, Sara Lee.
Retail: CarMax, Walgreens, Circuit City Stores, Crate&Barrel, Dayton-Hudson Stores, Sears, Land of Nod, Pearle Vision, Walgreens.
Consumer Goods: Samsung, Wilson Sporting Goods, Char-Broil Grills, Drexel-Heritage.
Health Care: Advocate Health Care, Bayer HealthScience.
Financial Services & Insurance: Certified Financial Planners, MetLife, Allstate, State Farm, Northern Trust, Northwestern Mutual, FirstHealth.
Restaurants: McDonald's, Red Lobster.
Automotive/Motorcycles: BMW, Harley-Davidson.
Business Dev.: Bloomberg D.C., Chicago Convention & Tourism, Chicago 2016 Olympic Bid, World Business Chicago, State of Illinois Tourism.
Academic: University of Chicago, Northwestern University.
Telecom: AT&T, Bell+Howell, PrimeCo, U.S. Cellular.
Software/Gaming: Symantec, Nintendo, Sony Online Entertainment, Bungie Software, Konami of America, Midway Games.
Utilities: Illinois Power, Exelon.
Industrial: Dow Chemical, British Petroleum, Emerson.
Pro Bono: Alzheimer's Association, Environmental Law & Policy Center, Greenpeace.
Interactive Credentials:
14 years experience in Interactive Design.
14 years experience in Game Advertising and Marketing.
2 years experience as Game Producer and Designer with two released titles.
Interactive Marketing Consultant / Strategist: Sony Online Entertainment, Nintendo of North America, and Wideload Games.
Interactive Memberships: Chicago chapter of the International Game Developers Association.
Active Member: IGDA Education Special Interest Group, International Game Journalists Association.
Havas Chicago 2000ā2004
Creative Director - Directly managed Euro RSCG accounts for Alberto-Culver Specialty Products (Static Guard and Mrs. Dash,) CharBroil Grills,
Drexel-Heritage Furniture, Environmental Law & Policy Center, FirstHealth Insurance, and Wilson Sports.
ā¢ Management of creative staff comprised of 6 copywriters, 6 art directors, and 1 technical writer including work assignments and scheduling for
creative teams working on all accounts.
ā¢ Collaborated with Account Management, Account Planning and Research in the development of brand strategy and consumer messaging.
ā¢ Creation and execution of small- and large-scale advertising projects in online media, broadcast, print and out of home media with creative
development and production budgets between $500Kā$10M.
ā¢ Vendor management, including evaluation, selection and oversight of film and video production companies, online production companies including
back end and front end development and design, and printing companies.
ā¢ Client relationship management from project introduction and regular creative check-ins through delivery of completed projects. Set mutual goals
and milestones with client executives and brand managers.
Brand Experience: Alberto-Culver Specialty Products, CharBroil Grills, ConAgra Foods (Orville Redenbacherās brand) Drexel-Heritage Furniture,
ELPC, FirstHealth Insurance, PrimeCo, Red Lobster, Walgreen Co., and Wilson Sports.
3. THOMAS KIM Page 3 of 3
Disney Interactive | Buena Vista Digital Entertainment 1999ā2000
Executive Producer - Designed and produced licensed console and PC game tie-ins to Atlantis: The Lost Empire.
ā¢ Developed and pitched the videogame product to Walt Disney Corporation with special emphasis toward marketing and branding strategy.
Won the pitch against four other creative development studios.
ā¢ Comprehensive scheduling and budgeting for the project, including weekly code checks, milestone scheduling, and personnel and resource
allocation and management.
ā¢ Negotiated licensing agreement for core technology of the game.
ā¢ Managed creative and development staff of 4 programmers and 8 technical artists. Oversaw all aspects of visual design and integration.
Motivated development staff to create top-tier code and art throughout the duration of the project.
ā¢ Created project design document including detailed modeling of core technology, control interface design, user interface design, and visual
interface design.
McConnaughy Stein Schmidt Brown Advertising 1991ā1998
Associate Creative Director | Director of New Media 1995ā1998
Managed staff of 2 interactive developers, designed information architecture and interfaces, created graphic design, assets and programming in
HTML/XML/CSS for Cars.com, and various websites for clients. Evaluated and contracted content providers to deliver visual and code assets.
Associate Creative Director 1993ā1998
Set mutual goals with clients and brand managers, managed client relations, and delivered completed projects. Created and designed artistic,
conceptual, and effective advertising campaigns.
Art Director 1991ā1993
Set mutual goals with clients and brand managers, managed client relations, and delivered completed projects. Created and designed artistic,
conceptual, and effective advertising campaigns.
Brand Experience: The Alzheimerās Association, Bell+Howell Document Systems, BMW of North America, Bungie Software (creators of the
Halo videogame franchise,) CarMax, Crate&Barrel, Dayton-Hudson Stores, the Environmental Law & Policy Center,
Illinois Power/Exelon, Konami Computer Entertainment of America, Land of Nod Childrenās furniture and furnishings,
Midway Games, Spiegel, U.S. Cellular, and Walgreen Co.
PROFESSIONAL HONORS & AWARDS
Cannes Advertising Awards, Clio Awards, Communication Arts Advertising and Design Annuals, Graphis Advertising and Poster Annuals,
Lurzeurās International Archives, New York Art Directorsā Club Annuals, One Show Advertising Annuals, Print Regional Design Annual.
EDUCATION
Northwestern University 1987ā1991
Bachelor of Science
Major Studies: Neurobiology/Physiology
Minor Studies: Linguistics, Epistemology
DigiPen Institute of Technology 1998-1999
Associateās Degree in Computer Programming
MISCELLANY
Specialties: Branding & Identity, Graphic Design, Interactive Design, User Interface Design, Interactive Project Management.
Organizations: British Art Direction and Design, One Club of Art and Copy, American Institute of Graphic Arts, Intl. Game Developerās Assoc.
Languages: English, French, Japanese, Korean, Latin.