Hegedűs Consulting introduction

1. Hegedűs CONSULTING
Hegedűs CONSULTING
Introduction

2. Hegedűs CONSULTING
Digital communication for brands is not only
about survival but one of the highest return
investments
This investment is necessary for everyone: from micro-sized
businesses to the biggest, multinational brands.

3. Hegedűs CONSULTING
Services
As a consultant, I provide a wide range of marketing
communication services:
 Communication Audit
 Digital Training
 Digital and Communication Strategy
 Mediapartners’ Selection
 Tender Process Management

4. Hegedűs CONSULTING
Communication audit
During the process of an audit, all
communication processes are evaluated:
 the path and efficiency of processes
 the level of costs and discounts
 selected strategy, channels and advertising
solutions
 the work and efficiency of cooperating partners
At the end of the audit summary analysis
 positive/negative areas
 proposal
Support in the implementation
 revision or renegotiation of existing contracts
 management of a tender process

5. Hegedűs CONSULTING
Digital training
Online/digital marketing is one of the most
efficient and cost-efficient tool which helps
generate direct traffic.
It is essential to be up-to-date :
 online market
 advertising solutions
 trends
 SEM-SEO
 social media
 mobile advertisements

6. Hegedűs CONSULTING
Digital and communication strategy
Like everywhere, in marketing communication the
most important strategy is:
 Where am I now?
 What do I want to achieve?
 How can I reach my target in the most efficient way?
Following the above three points, together we will
find the most suitable solution for your business,
which helps to deliver the information and the
buying impulse to your target audience

7. Hegedűs CONSULTING
Mediapartners’ Selection
​Partners, which can serve us to reach our targets
the most effectively, are selected considering
business and communication targets and
available potentials.
 Identifying potential partners
 Contact
 Create the most beneficial cooperation
 Continuously monitoring

8. Hegedűs CONSULTING
Tender process management
In the current economic environment, there is an
increased demand for efficient cost reduction
and optimization.
The cooperation includes the whole process of
issuing a contract to a tender.
 from setting up a procurement notice
 till the closing of the contract on the subject of the
tender.

9. Hegedűs CONSULTING
Why to select me as your partner?
 10 years of marketing communication experience, spiced with
some practice in sales
 Strategic approach
 Digital knowledge built on offline basis
 5 years of management experience
 Performance oriented attitude

10. Hegedűs CONSULTING
Professional recognitions
»Social Media Best Practice 2011 – Social Media Based
Integrated Campaign – 2nd Prize - Soproni
»Ringier Award – Online Campaign of the Year 2011 -
Chio
»Ringier Award – Online Campaign of the Year 2010 -
Soproni
»Ringier Award – Online Campaign of the Year 2009 -
Budapest Bank

11. Hegedűs CONSULTING
Some examples of works from the last few years
» An integrated (marketing and media) digital project,
implemented in December 2011 supporting the actual
communication activity
» Developing and implementing the digital support for
lauching the Invitel- Innomax award
» Planning and implementing the digital part for Chio Flash
campaign launch in 2011
» Developing the digital communication strategy for the
launch of Tchibo webshop in 2012
Projects

12. Hegedűs CONSULTING

13. Hegedűs CONSULTING
Hegedűs Zsolt
Hegedűs CONSULTING
+36 20 432 7715
www.hegedus-consulting.com
contact@hegedus-consulting.com
Thank you for your attention!