This presentation is a creative work based upon the article of Stephen Denning published in Harvard Business Review (HBR) 10 Must Reads on Communication.

1. Group-2
Harshit, Himanshu, Harini, Komal, Chandan, Gautam
HBR-7

2. TELLING TALES
The age-old practice of Storytelling is one of the most
effective tools leaders can use. But they need to pick
their stories carefully and match them to the situation.

3. STPHEN DENNING
• Head of Knowledge
Base, at World Bank.
• Tried everything
then at last came to
Storytelling.

5. Analysis might excite the mind,
but it hardly gives a route to heart.

6. COLLECTIVE YAWN
ENTICING BUT
HAZY FUTURE

7. Broad categories of Storytelling

8. SPARKING ACTION
1

9. “Describe how a successfully changed was
implemented in the past, but allow
listeners how it might work in their situation.”

10. What’s the script has
 Springboard story
 Single protagonist story.
 Leader brings change by effective communication

11. VIDEO
Bhaag Milkha Bhaag

12. COMMUNICATING WHO YOU ARE?
2

13. The speaker needs to ensure that the
audience have enough time & interest
to hear the story.

14. What’s the script has
 Build Trust in the team/group, etc.
 To lead people through wrenching change
 Done by communicating who you are.

15. VIDEO
Guru- Final 5 minutes

16. TRANSMITTING VALUES
3

18. What’s this script has
• Things don’t always work out the way you
would like to .
• He was 400 m olympic medal holder .
• Dark side in one’s life and the challenge one
faces .
• Strong determination , ambitious , focussed &
willingness to cope up with every obstacle .
• Transmission of values .
• When u don’t give up , you cannot fail .

19. VIDEO
Olympic Race (Derek)

20. FOSTERING COLLABORTION
4

21. Everyone’s Story. Need to connect
well on the common ground.

22. TAMING THE GRAPEVINE
5

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24. SHARING KNOWLEDGE
6

25. Sharing the knowledge for better future.
With experience, people give better solutions.

26. What’s this script has
The Commander depicts the valuable experience
that if Pakistan loses the war they will come
again to counter attack.

27. VIDEO
Lakshya

28. LEADING PEOPLE TO THE FUTURE
7

29. • Concrete details
• Finding common ground
• Sense of energy
• An appeal to hope
• Techniques
• Repetition in structure

30. VIDEO
Barack Obama Speech

31. What’s the script & Leader has
• Leadership qualities
• Anthesis
• Creative mind
• Ability to speak to large groups
• Dynamic and versatile

32. If your objective
is
You will need a story that In telling that you will need to Your story will inspire such
responses as
Sparking Action Describes how a successful change was
implemented in the past, but allows
listeners to imagine how it might work
in their situation
Avoid excessive detail that will take the
audience`s mind off its own challenge
“ Just imagine…”
“ What if…..”
Communicating
who you are
Provides audience engaging drama and
reveals some strength or vulnerability
from past
Include Meaning details , but also make
sure the audience has the time &
inclination to hear story
“ I didn`t know that about him! “
“Now I see what she`s driving at”
Transmitting
Values
Feels familiar to the audience and will
prompt discussion about the issues
raised by the value being prompted
Use believable (though perhaps
hypothetical) characters and situations
and never forget that the story must be
consistent with your own actions
“ That’s so right ! “
“ Why don’t we do that all the
time?”
Fostering
collaboration
Movingly recounts a situation that
listeners have also experienced and that
prompts them to share their own stories
about the topic
Ensure that a set agenda doesn't
squelch this swapping of stories and
that you have an action plan ready to
tap the energy unleashed by this
narrative chain reaction
“ That reminds me of the time that
I…”
“ Hey, I’ve got a story like that.”
Taming the
grapevine
Highlights , often through the use of
gentle humour , some aspect of a
rumour that reveals is to be untrue or
unlikely
Avoid the temptation to be mean-
spirited , and be sure that the rumour
is indeed false
“ No kidding! “
“I`d never thought about it like that
before! “
Sharing
Knowledge
Focuses in mistakes made and shows in
some detail how they were corrected
with an explanation of why the solution
worked.
Knowledge sharing story cannot be
completed it has to be teased out.
A discussion of success may be
needed in order to get people to
talk about what has gone wrong
and how it can be fixed.
Leading people
into the future
Evokes the future you want to create
without providing excessive detail that
will only turn out to be wrong .
Be sure of your storytelling skills
(otherwise , use a story in which the
past can serve as a springboard to the
future.
“When do we start?“
“Let’s do it “

33. 1
•INDO-PAK
DIVISION CLIP
2
COMMUNICAT-
ING WHO YOU
ARE
•GURU MOVIE
STORY
3
TRANSMITTIN
G VALUES
•OLYMPIC
RUNNING
4
•FAILURE TO
SUCCEED
5
•SHAYARI
6
•LAKSHAYA
MOVIE CLIP
REVIEW AT A GLANCE
7
•BARACK
OBAMA SPEECH

34. WHAT’S NEXT?
This not the end, but a new beginning.

35. Impact On Audience
 Generate Understanding
 Better Connect
 Better Receptivity

36. T
H
A
N
K

37. Question- Answer Session