Different World ofLeadership and StorytellingIntroductionStorytelling is necessary for trying tocommunicate new idea to askeptical audience
IntroductionThe Role of Storytelling:A good example may make something easierto understand and easier to remember
IntroductionLeadership is essentially a task of persuasion – ofwinning people’s minds and hearts. The principal task ofleadership is to create a new consensus aboutthe goals to be pursued and how to achieve them.The Nature of Leadership
Telling the Right StoryDo stories really have a role to play inthe business world?Yes!but leaders need to employ a variety ofnarrative patterns for different aims
Narratives that spark actionStories that communicate who you areUsing narrative to enhance the brandSharing knowledge through compelling storiesTransmitting values through narrativeTaming the grapevineFuture stories and scenariosLearning to perform the storyTelling the Right Story8 narrative patterns for 8 different business purposes:
Telling the Story RightDelivery:7% meaningsfrom Words,93% Non-VerbalFour Key Elements of StorytellingPerformanceStyle:raconteur, stand-upcomedian, orator,reflexive, romanticTruth:Proceed on the basis Thatis Possible to Tell theTruth, accept, certain,fearless, and relentless.Tell the Truth as You See ItPreparation:Be rehearsed ButSpontaneousChoose the Shapeof Your Story andStick to It
Pattern #1:Sparkling Action(springboard stories)Describe how a successful changewas implemented in the past, butallows listeners to imagine how itmight work in their situationTIPS: Avoid exessive detail that willtake audience’s mind off its ownchallenge
Pattern #2Communicatingwho You AreProvides audience-engaging drama and revealssome strength or vulnerability from your pastTIPS: Provide meaningful details but also makesure the audience has time and inclination to hearyour story
Pattern #3:Transmitting ValuesFeels familiar to the audience and willprompt discussion about issues raisedby the value being promoted.TIPS: Use believable (though perhapshypothetical) characters and situations,and never forget that the story must beconsistent with your own actions.
Pattern #4:Communicating whothe firm is - brandingIs usually told by the product orservice itself, or by customer word-of-mouth or by a credible third partyTIPS: Be sure that the firm is actuallydelivering on the brand promise
Pattern #5:FosteringMovingly recounts a situation thatlisteners have also experienced and thatprompts them to share their ownstories about the topicTIPS: Ensure that a set agendadoesn’t squelch this swapping ofstories – and that you have an actionplan ready to tap the energyunleashed by this narrative chainreaction. Share similar values.
Pattern #6:Taming the GrapevineHighlights, often through the use of gentle humor,some aspect of a rumor that reveals it to be untrueor unreasonableTIPS: Avoid the temptation to be mean-spirited –and be sure that the rumor is indeed false!
Pattern #7:Sharing KnowledgeFocuses on mistakes made and shows, in somedetail, how they were corrected, with anexplanation of why the solution workedTIPS: Solicit alternative – and possiblybetter solutions.
Pattern #8:Leading people intothe FutureEvokes the future you want tocreate without providingexcessive detail that will only turnout to be wrong.TIPS: Be sure of your storytellingskills. (Otherwise, use a story inwhich the past can serve as aspringboard to the future).
Using Narrative to TransformYour OrganizationStorytelling underlies key aspectsof continuous innovation becauseinteractive human-basedrelationship betweenorganization’s leadership, thepeople doing the work(employee), and the people forwhom the work is being done arethe engines of productivity andinnovation.
“Through story, we learn to see each other andourselves, and come to love what we see as well asacquire the power to change it. In this way we cometo terms with our past, our present, and our future.”