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Gamification: Can volunteer work be a fun experience?


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Presented at the 2nd Volunteer4Greece ( workshop for Non-Profit Organisations with subject: "Project Management Tools & Practices: Manage your Team Effectively".

The workshop, which took place on June 25th 2013 at ALBA Graduate Business School, was attended by 100 representatives of more than 50 organisations, including PRAKSIS, MEDITERRANEAN SOS Network, Fair Trade Hellas, Metavallon and Doctors of the World.

Published in: Business, Technology, Career
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Gamification: Can volunteer work be a fun experience?

  1. 1. Gamification Can volunteer work be a fun experience? Kyriaki Iatropouli
  2. 2. "Play is older than culture, for culture, however inadequately defined, always presupposes human society, and animals have not waited for man to teach them their playing." Johan Huizinga, Homo Ludens
  3. 3. Gamification = the use of game thinking and game mechanics in a non-game context to engage users and solve problems.
  4. 4. Gamification techniques strive to leverage people's natural desires for competition, achievement, status, self-expression, altruism, and closure.
  5. 5. "Some of the ingredients of games are absolutely psychologically primitive. We know the brain responds to gains and losses, whether it’s real dollars or virtual gold pieces. There’s something fundamental about recognition, seeing yourself compared to other people." Byron Reeves, Professor of communication at Stanford University
  6. 6. Applications Marketing Education Everyday life (eg. finance, health, wellbeing etc.) HR Crowdsourcing / Crowdfunding and many more...
  7. 7. “Bringing games, play, and fun into the workplace keeps people happy and they stick around. When they stick around, they get better at their jobs, the return on training is amortized over longer periods, relationships and trust improve, and there’ s laughter and an optimistic energy in the hallways.” Ross Smith, Director of Test at Microsoft
  8. 8. Challenges / Missions / Objectives Narration Reward Competition Trust Basic Game Elements
  9. 9. Foursquare badges LinkedIn progress bar
  10. 10. Case study 1 Πηγή: How Gaming Transforms the Workplace | Ross SMITH The use of games at work goes back a long time. A few thousand years ago, workers at the building of the Great Pyramid of Giza formed teams which competed each other.
  11. 11. Case study 2
  12. 12. Case study 3
  13. 13. Gamification in action
  14. 14. Set clear objectives - Discuss them with your volunteers - Make sure they are achievable - Agree on how to assess each objective
  15. 15. Choose carefully the prizes to: - Be attractive to everyone - Be fair - Reward teamwork, in addition to individual work - Promote the ultimate objective, which is the completion of the project
  16. 16. Divide a project into objectives / tasks of short duration Achieving short term goals revives morale, while large long-term goals can be tiring and frustrating.
  17. 17. Create an environment of trust, cooperation and mutual support
  18. 18. Work with your volunteers to improve the process
  19. 19. Have fun!