Content Marketing is one section from Digital Marketing that helps costumer with valuable information about a product or service.

1. Unit2:Inbound&SocialMediaMarketing
Assignment5
CONTENT MARKETING

2. • ContentMarketingisthetypeofcontetwherecostumersreceiveengagingand
informativecontentwithoutasponsoredad,everythingbeingorganicandpleasant
forthemtoconsume.
• Asaconsumeraswell,somethimesIfoundannoyingthemultipleadsonmySocial
Mediaaccounts,pushingmetobuyaproduct.InsteadwhenIsee achannelwhere
videosarecreative,engageableandfunny,Ifeel moreinterested towatchvideos or
readblogsaboutcompaniesproducts.
• Speakingofqualitycontent,Iwanttogiveyouoneexamplethatatravelrelated
websitecanuseasContentMarketing.

3. 1.Destinationguides:
Thiscanhelpthetravelerstoplanthey’retrip.
Noteveryone canbebotheredtodo30 daysof researchjusttoplantheholidaysoIfoundthis
websitenamedNomadicMatt.
https://www.nomadicmatt.com/travel-guides/
Ilikeithowonthefirstpagehehasamap,whereyoucanchoosewhichcountryyoudesireandhe
willhavethebesttipsforyou.
2.Traveltipsandhacks:
Ilikethis tipeofcontent,becausemakesmytraveljourneymucheasier.Ialwayslovedtogo
somewhere andknewsometricks,tosavetime,moneyandenergy.
Ifoundacontentcreatoron YouTube,whohassomeamazingtipsfortravelingin2023.
https://www.youtube.com/watch?v=sY2SFVanH8o

4. 3.Travel Stories:
Whodoesn’tlovetohearsomefunnystories? Oreven sadstories,that helpsyoutodecideif
youarewillingtogointhatdestinationornot.
IlikeJessie onaJourneywebsite.ShelovestotravelandIthinkshehassomeawesomeshort
stories tosharewithyou,ifyouneed20minutesoflaughingperday
https://jessieonajourney.com/short-travel-stories/
4.Travelphotography:
SinceIwasalittlekidIdreamedtovisitmultiplecountriesandIlovedtostayforhourson
socialmediatolookoverpicturesfromdifferent countries.
Ihaveapersonalstorytoshare.NotaverylongtimeagoI’vemovedinScotland.Iknewthatis
alovelycountrybutIdid’nknowwhereIcanfinddifferent placestorelaxintheweekend.SoI
lookedonmyinstagram,lookingforplacesandIfoundthisaccount“Visitscotland”
HereIfoundthemostamazingpictureswithplacesthatIcanvisit.

6. 5.Foodanddrinkguides:
Ifyoulovefoodlikeme,youknowhowimportantistoknowthebestplacestoeatanddrink.
Everycountryhavethey’respecificfoodsoobviousyouwanttotrynew tipesof food,butyou
don’twanttowastetimesearchingwhileyouarealreadythereandstarve.
IfoundthissitefromUKthathasthebestlocalstoeatanddrink,givingalittlestoryaboutthe
place,whattheyoffer andhowitlookslike.
https://ukfoodanddrink.co.uk/

7. 6.Itinerarytemplates:
Allyouneedisyourphoneandreadytogo.Ifyouwanttosavetimeandenergy,aintineraryisthe
perfectoptionfor travelers,especialyiftheylovetobeorganised.
“Jotform”hassomelovelyPDFItinerarythatyoucandownload.
https://www.jotform.com/pdf-templates/itinerary-templates

8. 7.Travelreviews:
Ilikethis tipeofcontent.Itsavesyoufromalotoftroubleandstress before youtravel
somewhere.
Tripadvisor'sreportstatesthat96%of usersthinkthatreadingreviewsisimportantfortheir
bookingprocess.It’sgoodthatwehavesites likefeefo reviewsthatletcostumersfor free to
sharetheirexperience.
https://www.feefo.com/en-GB/reviews/the-ultimate-travel-
company?displayFeedbackType=SERVICE&timeFrame=YEAR
8.Insiderguides:
Ifyouliketoplaysafe thistipeof contenthelpsyoutolearnfrompeoplewhohaveextensive
knowledgeaboutinsidertipsorrecomandationfromlocals.
IfoundthisbloggingsitenamedInternationalTravellerwhohasalotofinsideguidesfor different
countries
https://www.internationaltraveller.com/107-insider-guides/

9. NowIwanttogivesome examples of contentmarketing thatIfound onwellknowntravel
companies.
1.Expedia.Isapopular online travel agencythatoffers range of services.
WhatIlike onthiscompanywebsiteisthattheyhaveblogswithtipsandhacksfor traveling.
Theyhave itinerary guidesas well,which Ifoundvery helpfulifyou wanttohave timefor visiting
multiple places.
https://www.expedia.co.uk/?clickref=1100lwVUQf34&affcid=UK.DIRECT.PHG.1011l275814.1011l87747&
ref_id=1100lwVUQf34&my_ad=AFF.UK.DIRECT.PHG.1011l275814.1011l87747&afflid=1100lwVUQf34&gcli
d=Cj0KCQjwzdOlBhCNARIsAPMwjbyErUm4YvkBL-
mMzSOWdCrAC6rok2U0aF_Y4B4s3Xlv92XXnADraL0aAoLrEALw_wcB
2.Booking.com. Beside flights,they have atractions,where you canchoose ifyouare interested on
food,comedy andtours for extra activity.
Theyusewrittencontentwithpictures so costumers have an ideea where there are goingtovisit.
Theyhave even areview sectionso people canchoose wiselytheirnext destination.
https://www.booking.com/index.ro.html?aid=304142&label=gen173nr-
1BCAEoggI46AdIM1gEaFCIAQGYASC4ARfIAQzYAQHoAQGIAgGoAgO4Asb_1aUGwAIB0gIkMGIxYWY0NTUt
MDZiZi00YzhjLTg4YmItNWUwMDUxNjFlZWFl2AIF4AIB&sid=890a5ea859b4c5641d5aeb74b4560d4d&

10. 3.Airbnb:
Isanonlineplatformthatallowstravelersfrombookinguniqueaccommodationstoevencastles.
Ilovehowtheyusepicturesfromlovelyplacesascontentmarketing.Theyhavefoodanddrinks
guidesaswellandtravelguides.
West Mersea, England, United
Kingdom

11. • https://www.airbnb.co.uk/rooms/50170960?adults=1&category_tag=Tag%3A8536&children=0
&enable_m3_private_room=true&infants=0&pets=0&search_mode=flex_destinations_search
&check_in=2023-09-10&check_out=2023-09-
15&source_impression_id=p3_1689971369_X77tu%2BGjc7dsshgN&previous_page_section_na
me=1000&federated_search_id=cc616b98-f35f-4d5a-ae46-cccfeb16656a
4.TripAdvisor:
It’soneofthebesttravelwebsites thatprovidesusergenerated reviews,travelstories and
itinerarytips.

12. https://www.tripadvisor.co.uk/Articles
5.IntrepidTravel:
Anadventuretravelcompanyspecializinginsmallgrouptours.
Theyusevideocontentandwrittenblogsaboutuniqueexperiences,food andadventure.
https://www.intrepidtravel.com/uk
Soeachcompanyusedifferent methodsofcontentmarketing,butwhat’simportantisthatthey
managetoengageandattracttravelerswithorganictraffic.