By Neha Soni

1. Organized Retail
By;
Neha Soni

2. What is Retailing
• Sale of small quantities or items.
• Activity involves a sale to an individual buyer.
• Interface between producer & consumer.

3. Forms of Retailing
• Unorganized - Traditional formats of low cost
retailing (Kirana shops, general store, pan
shops etc).
• Organized - Trading activities by licensed
retailers (Shopping Malls, Departmental
Store, Super Market, Hyper Market).

4. What is Organized retail???
 A retail place where all the items are segregated
and brought under one roof, unlike the unorganized
retail where different things are sold in different
shops.
 Aims to bring maximum of different brands making
the same type of product together.
 An experience characterised by comfort, style and
speed.
 In other words something that offers a customer
more control, convenience and choice along with
an experience.
 Over coming the traditional marketing trend of

5. Changing Trends in Organized
Retail…
 Shopping Malls
 Departmental Stores
 Super Market
 Hyper Market

6. Journey Of Organized Retail
Year Growth Function
2000 1st Phase
Entry, Growth, Expansion, Top Line
focus.
2005 2nd Phase Range, Portfolio, former Options.
2008 3rd Phase
End to End supply Chain, Management,
Beck-End Operations, Technology,
Process.
2011 4th Phase
Merger & Acquisition, Consolidation,
High Investment
(Source: Earnst & Young)

7. Major Players in India…
 Pantaloons retail India limited (PRIL)
 RPG Group
 Tata Group
 K. Raheja Corp. Group of Companies
 RRL (Reliance Retail Limited)
 A. Birla Group
 Calvin Klein
 Disney Artist Stores
 Vishal Group (Vishal Mega Mart)

8. Major Segments In Organized
Retail
 Food & grocery
 Beverages
 Clothing & footwear
 Furniture, furnishing, appliances & services
 Healthcare & fitness services
 Sports goods, entertainment, equipment & books
 Consumer durable
 Personal care
 Jewellery & watches

9. Scopes & Implications
 Govt formulated private codes of conduct for dealing with small
suppliers.
 Simplification of licensing & permit regime promote expansion of
organized retail.
 The fastest growing sector in the Indian economy.
 Contributing 10 % to GDP of the country.
 Biggest source in generating employment opportunities.

10. Benefits of Organized Retail
1) Employment Generation
2) Increasing efficiency in Agriculture
3) Enhance shopping experience for consumers
4) Creating a positive social Change
5) Economies of Scale