introduction

2. Retailing refers to a set of business
activities that adds value to the
products and services sold to
consumers for their personal or family
use
Retailing is no limited to sale of
products in a stores and involves
services such a overnight lodging in
hotel a a haircut, a DVD rental or a
home delivered pizza.
Retailer refers to a business that sells
products and/or services to consumers
for personal or family use.

3. • Barter system was known as the first form of Retail
• Followed by Kirana Stores and Mom & Pop Stores
• Finally Manufacturing era necessitated the small stores and specialty
stores.
• It was a seller’s market till this point of time with limited number of
brands available
• 1980s experienced slow change as India began to open up economy.
• The latter half of the 1990s saw a fresh wave of entrants with a shift
from Manufactures to Pure Retailers.
• Post 1995 onwards saw an emergence of shopping centers
• Emergence of hyper and super markets trying to provide customer
with 3 Vs - Value, Variety and Volume
• Expanding target consumer segment

4. Importance of Retailing in India
 Economic Growth
 Employment Opportunities
 Moves the economy into motion
 Provides consumers a platform to encounter
with goods and a shop keeper

5. Scope of Retailing in India