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ORGANISED RETAILING
An assignment submitted
For
MARKETING MANAGEMENT
CREATED BY:-
Mr. & Mrs. RAJAT PRIYANKA DIWAN
ORGANISED RETAILING
Introduction:-
Organised retailing may be define as the sale of goods or
commodities in high quantities directly to retailer. It is a highly
quantities directly to retailer because the consumer consume
goods or commodities in a retailer. The indian retail industry is the
fifth largest in the world. When ever human beings have to
collaborate and work for a common purpose, organisation is very
essential. We have seen that providing place, time, from &
profession utilities to consumers is the essence of distribution
management.
In fact, an organised is often defined as a group of human being
working together towards the attainment of certain common
objectives. It is organisation that affers a network of relationships
among the various functions to be performed and a means of co-
ordination among the people who perform these function.
RETAILING
Retailing may be defined as, “The sale of
goods or commodities in small quantities
directly to consumers.”
RETAILING IN INDIA
 The Indian retail Industry is the fifth largest in the
world. Comprising of organized and unorganized
sectors.
 Indian retail industry is one of the fastest growing
industries in India, especially over the last few years.
 Initially the retail industry in India was mostly
unorganized, however with the change of taste and
preferences of consumers, the industry is getting
more popular these days and getting organised as
well.
 The Indian Retail Industry is expected to grow from
US$330 billion in 2007 to US$640 billion by 2015.
ORGANISED RETAIL FORMATS
 Hypermarkets – Spencers , Big Bazaar.
 Cash & carry – Easy Day , Metro.
 Department stores – Lifestyle ,shoppers stop.
 Supermarkets – Food Bazaar.
 Shop in shop – Infinity.
 Specialty stores – Brand factory.
 Category killers – The loft , Central.
 Discount Stores – Subhiksha.
 Convenience Stores – safal ,In& out.
MARKET OVERVIEW
62%
8%
4%
3%
1% 10%
6%
4% 2%
segmentation
food
leisure & entertainment
consumer durables
furniture
Books & music
fashion
fashion accessories
Health, Beauty, pharma
telecom
KEY TRENDS
 EMERGENCE OF Multiple franchisee model.
 Rural retailing.
 JV’s for International products.
 Vertical Integration.
 Collaboration for back- end resource sharing.
 Increasing Market Reach .
 Innovation in new retail formats.
 Direct sourcing & Private Labels.
INVESTMENT IN ORGANIZED RETAIL
 Expansion plans.
 M&A.
 Strategic Alliances.
 Policy and Regulatory Framework.
 GST.
THE GROWTH OF ORGANISED RETAIL
WILL HAVE MANY BENEFITS FOR INDIA
[Higher sector productivity]
 Would raise factor productivity and growth by
30-40%.
 Would add US$ 3-5 billion in GDP growth
over five year.
[lower price for consumers]
 Could lower consumer prices by 3-5%.
 Could absorb 0.3-0.5% of total inflation.
[Efficiency]
 Should reduce waste through supply chain
pipes.
 Could increase farmer income by 20-30%.
[Increase tax contribution of retail]
 could improve tax contribution by up to 1% of
retail sales or Rs. 3,000 crore.
[More formal employment]
 would create 1.6 million formal jobs in
retailing alone.
 Would add 2-3 times as many new jobs in
supporting systems.
STRENGTH
 Increasing demand driven by the country’s
young working population.
 Increase in per capita income which in turn
increase the household consumption.
 Create win- win situation for all links in value
chain (suppliers, producers, retailers and
customers).
 Improvement in the standard of living.
 Technology intensive industry.
WEAKNESS
 Lack of expertise in supply chain
Management.
 Inadequate infrastructure.
 Stringent labor laws.
 Lack of specialized professionals in Industry.
 lack of industry status.
 Non-Availability of Government land.
OPPORTUNITIES
 Change in consumer behavior pattern and
increase in disposable income.
 It is estimated that 15 million people would
be engaged in Retail and Retail support
activities by 2010.
 Indian rural markets offer a sea of an
opportunity for the retail sector.
 Upcoming international players.
 Healthy prospect for the fashion industry.
THREATS
 Indian taxation system favors small retail
business.
 Competition from unorganized sector to the
organized sector.
 Middle class Psychology.
 Increasing Real Estate prices.
CONCLUSION
It is a sale of goods or commodities in high quantities
directly to retailer. When a retailer is a highly consume of
a goods / commudities from a organisation because the
consumer consume the goods / commudities if a need
saficent.
In a Indian organised retailing in comprising of organised
and unorganised sectors. One of the fastest growing
industries in India, especially over the last few years.
All over the organised retailing is a much more strengh and
a situation of highly weakness of the organised retailing
because some time lack of expertise in supply chain
management & lack of specialized professionals in
Industry or a company.
THANK YOU

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Organised Retailing: Benefits, Trends, and Challenges

  • 1. ORGANISED RETAILING An assignment submitted For MARKETING MANAGEMENT CREATED BY:- Mr. & Mrs. RAJAT PRIYANKA DIWAN
  • 2. ORGANISED RETAILING Introduction:- Organised retailing may be define as the sale of goods or commodities in high quantities directly to retailer. It is a highly quantities directly to retailer because the consumer consume goods or commodities in a retailer. The indian retail industry is the fifth largest in the world. When ever human beings have to collaborate and work for a common purpose, organisation is very essential. We have seen that providing place, time, from & profession utilities to consumers is the essence of distribution management. In fact, an organised is often defined as a group of human being working together towards the attainment of certain common objectives. It is organisation that affers a network of relationships among the various functions to be performed and a means of co- ordination among the people who perform these function.
  • 3. RETAILING Retailing may be defined as, “The sale of goods or commodities in small quantities directly to consumers.”
  • 4. RETAILING IN INDIA  The Indian retail Industry is the fifth largest in the world. Comprising of organized and unorganized sectors.  Indian retail industry is one of the fastest growing industries in India, especially over the last few years.  Initially the retail industry in India was mostly unorganized, however with the change of taste and preferences of consumers, the industry is getting more popular these days and getting organised as well.  The Indian Retail Industry is expected to grow from US$330 billion in 2007 to US$640 billion by 2015.
  • 5. ORGANISED RETAIL FORMATS  Hypermarkets – Spencers , Big Bazaar.  Cash & carry – Easy Day , Metro.  Department stores – Lifestyle ,shoppers stop.  Supermarkets – Food Bazaar.  Shop in shop – Infinity.  Specialty stores – Brand factory.  Category killers – The loft , Central.  Discount Stores – Subhiksha.  Convenience Stores – safal ,In& out.
  • 6. MARKET OVERVIEW 62% 8% 4% 3% 1% 10% 6% 4% 2% segmentation food leisure & entertainment consumer durables furniture Books & music fashion fashion accessories Health, Beauty, pharma telecom
  • 7. KEY TRENDS  EMERGENCE OF Multiple franchisee model.  Rural retailing.  JV’s for International products.  Vertical Integration.  Collaboration for back- end resource sharing.  Increasing Market Reach .  Innovation in new retail formats.  Direct sourcing & Private Labels.
  • 8. INVESTMENT IN ORGANIZED RETAIL  Expansion plans.  M&A.  Strategic Alliances.  Policy and Regulatory Framework.  GST.
  • 9. THE GROWTH OF ORGANISED RETAIL WILL HAVE MANY BENEFITS FOR INDIA [Higher sector productivity]  Would raise factor productivity and growth by 30-40%.  Would add US$ 3-5 billion in GDP growth over five year. [lower price for consumers]  Could lower consumer prices by 3-5%.  Could absorb 0.3-0.5% of total inflation.
  • 10. [Efficiency]  Should reduce waste through supply chain pipes.  Could increase farmer income by 20-30%. [Increase tax contribution of retail]  could improve tax contribution by up to 1% of retail sales or Rs. 3,000 crore.
  • 11. [More formal employment]  would create 1.6 million formal jobs in retailing alone.  Would add 2-3 times as many new jobs in supporting systems.
  • 12. STRENGTH  Increasing demand driven by the country’s young working population.  Increase in per capita income which in turn increase the household consumption.  Create win- win situation for all links in value chain (suppliers, producers, retailers and customers).  Improvement in the standard of living.  Technology intensive industry.
  • 13. WEAKNESS  Lack of expertise in supply chain Management.  Inadequate infrastructure.  Stringent labor laws.  Lack of specialized professionals in Industry.  lack of industry status.  Non-Availability of Government land.
  • 14. OPPORTUNITIES  Change in consumer behavior pattern and increase in disposable income.  It is estimated that 15 million people would be engaged in Retail and Retail support activities by 2010.  Indian rural markets offer a sea of an opportunity for the retail sector.  Upcoming international players.  Healthy prospect for the fashion industry.
  • 15. THREATS  Indian taxation system favors small retail business.  Competition from unorganized sector to the organized sector.  Middle class Psychology.  Increasing Real Estate prices.
  • 16. CONCLUSION It is a sale of goods or commodities in high quantities directly to retailer. When a retailer is a highly consume of a goods / commudities from a organisation because the consumer consume the goods / commudities if a need saficent. In a Indian organised retailing in comprising of organised and unorganised sectors. One of the fastest growing industries in India, especially over the last few years. All over the organised retailing is a much more strengh and a situation of highly weakness of the organised retailing because some time lack of expertise in supply chain management & lack of specialized professionals in Industry or a company.