PERSONAL MARKETING OF UNILEVER

1. Personal Marketing
of
Unilever

2. World’s favourite brands are
made by Unilever !

3. Most Successful
Brands

4. • Unilever’s best
seller.
• Launched in 1983
• Introduced in United States
in 2002
• Sold in more than 70
different countries.
• Most popular male
grooming brand in world
• Target Audience: Youth
age 15-25

5. Marketing Strategy
•Most ads use humor and sex
•Features skinny ,average guys attracting girls in
thousands with Axe effect.
•Brand is aspirational and approachable

6. Famous
Axe
slogans
•The Axe effect
•Even angels will fall
•Make love not war
•Bom- Chicka- Wah- Wah
•The cleaner you are, the dirtier
you get

7. Won numerous
advertising awards for
effective use of
unconventional media
channels :
•Edgy online videos to video
games, mobile apps etc.
•Advertises only on
male-dominated networks
such as MTV, ESPN, Spike
etc.

8. USES OF PRINT
MEDIA AND SOCIAL
MEDIA FOR
MARKETING:
ADS ON YOUTUBE
ADS IN PLAYBOY,
ROLLING STONE, GQ,
MAXIM.
USING FACEBOOK
AND TWITTER
ITS WEBSITE-

9. Successful Ad
Campaigns

10. Sponsored Events

11. Strategies to maintain itself
in market:
• Tokeepthebrandfresh,relevantandcoolthecompanylaunches
anewfragrance
• Refreshesitsonlineandadvertisingcommunicationsconstantly
As a result:
• Newyoungmalesenterandexittargetmarketeachyear
• PersonalMarketinghasliftedthebrandtobecomeleaderin
deodorantcategory.

12. On the other side of personal
marketing spectrum:
•
•
•
•

13. Marketing
Strategy
•‘Real Beauty’ Campaign
was a great success.
•Dove Seven day
Challenge attracted a lot
of women.

14. Real Beauty campaign
( A huge success)
Beauty comes in all shapes, sizes,
ages, colors.
• Phase 1: Viewers online judged
nontraditional models featured in the
campaign.
2: Featured candid and confident images of
curvy women.
3: Featured older women to ask questions as
‘does beauty have an age?’

15. Effective use of
unconventional media
Tv
Commercials
Billboards and website

16. Dove on Reel
Evolution Onslaught

17. Successful Ad Campaigns

18. SPONSORSHIPS
SPONSORSHIPS

19. CONCLUSION
DOVE HAS TOUCHED
WOMEN ALL OVER
THE WORLD

20. ALTHOUGH BOTH CAMPAIGNS
HAVE SPARLED CNTROVERSIES
AND DEBATE FOR DIFFERENT
REASNS, THEY HAVE BEEN
CREDITED WITH BOOSTING
UNILEVERS’S SALES AND
MAARKET SHARE ALL OVER THE
GLOBE

21. THANK YOU