Esa Peltonen, Growth Strategist at Truly Agency “Case Igglo Rent & basics of growth hacking”

1. “GROWTH HACKING”
Future Female meetup | Esa Peltonen

2. Growth hacking is a process of rapid
experimentation across marketing channels
and product development to identify the most
efficient ways to grow a business.

5. Generate
ideas
Prioritize
ExecuteAnalyze
Learn

6. PRODUCT
FEATURES
USER
NEEDS
AIMING FOR OPTIMAL
PRODUCT/MARKET FIT

7. Product/
business
expert
Data
analyst
Technologist
Marketing
expert
EXAMPLE OF
A GROWTH TEAM

8. Product/
business
expert
Data
analyst
Technologist
Marketing
expert
EXAMPLE OF
A GROWTH TEAM
Growth
lead

10. “Marketing budgets continued their
steady ascent in 2016, climbing to
12% of company revenue”
Gartner 2016-2017 CMO Spend Survey

11. MOST TRADITIONAL
MARKETING INVESTMENT
IS MONEY DOWN THE DRAIN.

12. €450M MARKETING
BUDGET IN 2015

13. “How would you feel if you
could no longer use this
product?”
The shortest product/market fit survey in the world:
Sean Ellis, Growthhackers.com

14. 3 THINGS
TO CONSIDER
WHEN BUILDING
A GROWTH TEAM
Product/
business
expert
Data
analyst
Technologist
Marketing
expert

15. 1.
YOU’RE IN IT FOR
THE LONG HAUL

16. 2.
AIM FOR LOTS
OF SMALL WINS
VS. FEW BIG ONES

17. 3.
DON’T OUTSOURCE
GROWTH LEADERSHIP

18. CASE IGGLO RENT

19. ALMOST HALF OF ALL
TENANTS ARE LIVING
IN HOMES NOT SUITED
FOR THEM.

21. Time
KEY FOCUS AREA 1
Product experience
VALIDATION
POSITIVE
PRODUCT
EXPERIENCE
GROWTH
Optimization phase
KEY FOCUS AREA 2
User acquisition Optimization phase
VALIDATION
USER
VOLUME
GROWTH
TREND
KEY FOCUS AREA 3
Revenue model
VALIDATION
REVENUE
GROWTH
TREND
Optimization phase
KEY FOCUS AREA 4
Expansion
VALIDATION
GEOGRAPHIC
GROWTH
GROWTH DEVELOPMENT PHASES

22. “LOVE CREATES GROWTH,
NOT THE OTHER WAY
AROUND.”
Airbnb growth team mantra

23. AHA MOMENT!
“IT’S A MATCH!”

24. LOVE
AHA
MOMENT
WOM GROWTH
USER
ACQUISITION

25. LOVE
AHA
MOMENT
WOM GROWTH
USER
ACQUISITION
UNDER-
STANDING
PRE-LAUNCH LAUNCH

27. LOVE
AHA MOMENT WOM GROWTH
USER
ACQUISITION
ADVERTISING PRODUCT
DEVELOPMENT
PR,
INFLUENCERS
REFERRAL
PROGRAMS
UNDER-
STANDING
PRE-LAUNCH LAUNCH

29. THINGS TO
KEEP IN MIND

30. DON’T TRUST DATA

31. BE SMART, DON’T SKIP
THE OBJECTIVES PART

32. SPECIFIC
MEASURABLE
AGREED UPON
RELEVANT
TIME BOUND

33. NEVER SETTLE

34. Let’s connect:
https://www.linkedin.com/in/esapeltonen
@esapeltonen
esa.peltonen@trulyagency.com
www.trulyagency.com