A SlideShare that examines the benefits of interactive dashboards to help share valuable data and insights to improve business performance.

1. Interactive
marketing
dashboards
How to uncover and share
valuable customer insights
across your organisation.
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2. The trouble
with data
In business today, data defines success.
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Interactive marketing dashboards: making data make sense
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3. 89%of companies have adopted a
digital transformation strategy.
Forbes1
2
https://www.forbes.com/sites/blakemorgan/2019/12/16/100-stats-on-digital-transformation-and-customer-experience/
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4. Analysing
data
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5. Analysing
data
Deeper
insights
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6. Analysing
data
Deeper
insights
Better
strategy
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7. Analysing
data
Deeper
insights
Better
strategy
Business
success
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8. That’s why everyone’s interested in data analytics.
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Interactive marketing dashboards: making data make sense

9. That’s why everyone’s interested in data analytics.
Suki
in Sales.
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Interactive marketing dashboards: making data make sense

10. That’s why everyone’s interested in data analytics.
Suki
in Sales.
Oliver
in Operations.
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Interactive marketing dashboards: making data make sense

11. That’s why everyone’s interested in data analytics.
Suki
in Sales.
Oliver
in Operations.
Freda
in Finance.
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Interactive marketing dashboards: making data make sense

12. That’s why everyone’s interested in data analytics.
Suki
in Sales.
Oliver
in Operations.
Freda
in Finance.
Peter
in Production.
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Interactive marketing dashboards: making data make sense

13. That’s why everyone’s interested in data analytics.
Suki
in Sales.
Oliver
in Operations.
Freda
in Finance.
Peter
in Production.
Michaela
in Marketing.
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Interactive marketing dashboards: making data make sense

14. 20%have achieved data success.
Forbes2
But less than
2
https://www.mckinsey.com/industries/financial-services/our-insights/designing-a-data-transformation-that-delivers-value-right-from-the-start
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15. analytics.
And a common stumbling block is
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Interactive marketing dashboards: making data make sense

16. The trouble
with analytics
Data can produce a lot of noise, but not much meaning.
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17. Analytics:
finding the music in that noise – is a distinct skillset.
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18. Analytics:
finding the music in that noise – is a distinct skillset.
And when the datasets themselves are
disconnected, it only gets worse.
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19. 72%of organisations have trouble
integrating CRM data.
Forrester3
3
https://www.dnb.com/content/dam/english/economic-and-industry-insight/forrester-b2b-data-activation-priority-2018.pdf
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20. Knowing what you need but
needing someone else to
get it is a problem.
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21. Because if departments can’t access the data needed, or
if individuals can’t make sense of the data they’re given:
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Interactive marketing dashboards: making data make sense

22. Suki’s
sales slow.
Because if departments can’t access the data needed, or
if individuals can’t make sense of the data they’re given:
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Interactive marketing dashboards: making data make sense

23. Suki’s
sales slow.
Oliver’s
operations
overload.
Because if departments can’t access the data needed, or
if individuals can’t make sense of the data they’re given:
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Interactive marketing dashboards: making data make sense

24. Suki’s
sales slow.
Oliver’s
operations
overload.
Freda’s
finances fail.
Because if departments can’t access the data needed, or
if individuals can’t make sense of the data they’re given:
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Interactive marketing dashboards: making data make sense

25. Suki’s
sales slow.
Oliver’s
operations
overload.
Freda’s
finances fail.
Peter’s
products
progress poorly.
Because if departments can’t access the data needed, or
if individuals can’t make sense of the data they’re given:
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Interactive marketing dashboards: making data make sense

26. Suki’s
sales slow.
Oliver’s
operations
overload.
Freda’s
finances fail.
Peter’s
products
progress poorly.
Michaela’s
messages miss
the mark.
Because if departments can’t access the data needed, or
if individuals can’t make sense of the data they’re given:
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Interactive marketing dashboards: making data make sense

27. Unlocking
the stories
By no longer seeing data as a mass of dots you can
start seeing the stories that connect them.
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28. Because data isn’t
about points, or statics,
or snapshots.
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Interactive marketing dashboards: making data make sense

29. Because data isn’t
about points, or statics,
or snapshots.
It’s a living, breathing,
flow of information
about your prospects,
customers, and business.
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Interactive marketing dashboards: making data make sense
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30. Because data isn’t
about points, or statics,
or snapshots.
It’s a living, breathing,
flow of information
about your prospects,
customers, and business.
Businesses are investing to
unlock even more value.
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Interactive marketing dashboards: making data make sense
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31. Because data isn’t
about points, or statics,
or snapshots.
Businesses are investing to
unlock even more value.
It’s a living, breathing,
flow of information
about your prospects,
customers, and business.
Companies spent
US$2tn
on data transformation last year.
McKinsey4
4
https://images.idgesg.net/assets/2018/01/state_of_the_cio_01_ciod_winter_final.pdf
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Interactive marketing dashboards: making data make sense

32. Interactive marketing
dashboards are a
critical success factor
An interactive marketing dashboard lets different
people see the story that matters to them.
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33. Suki
sees products
flying off
shelves, and
wants to know
which offers
worked.
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Interactive marketing dashboards: making data make sense

34. Suki
sees products
flying off
shelves, and
wants to know
which offers
worked.
Oliver
notes stock
shortages, and
wants to see if
it’s high sales or
poor processes.
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Interactive marketing dashboards: making data make sense

35. Suki
sees products
flying off
shelves, and
wants to know
which offers
worked.
Oliver
notes stock
shortages, and
wants to see if
it’s high sales or
poor processes.
Freda
works out why
margins on
some SKUs are
better than
others.
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Interactive marketing dashboards: making data make sense

36. Suki
sees products
flying off
shelves, and
wants to know
which offers
worked.
Oliver
notes stock
shortages, and
wants to see if
it’s high sales or
poor processes.
Freda
works out why
margins on
some SKUs are
better than
others.
Pete
ponders how
an engineering
change led to a
recent product
improvement.
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Interactive marketing dashboards: making data make sense

37. Suki
sees products
flying off
shelves, and
wants to know
which offers
worked.
Oliver
notes stock
shortages, and
wants to see if
it’s high sales or
poor processes.
Freda
works out why
margins on
some SKUs are
better than
others.
Pete
ponders how
an engineering
change led to a
recent product
improvement.
Michaela
meanwhile,
compares
sales volumes
to see which
campaigns are
working.
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Interactive marketing dashboards: making data make sense

38. Interactive marketing dashboards offer insights to the stories each
person wants to understand. And they can share those stories …
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Interactive marketing dashboards: making data make sense

39. with each other.
Interactive marketing dashboards offer insights to the stories each
person wants to understand. And they can share those stories …
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Interactive marketing dashboards: making data make sense

40. with their teams.
Interactive marketing dashboards offer insights to the stories each
person wants to understand. And they can share those stories …
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Interactive marketing dashboards: making data make sense

41. even with people outside
the organisation.
Interactive marketing dashboards offer insights to the stories each
person wants to understand. And they can share those stories …
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Interactive marketing dashboards: making data make sense

42. Lightbulb moment
Seeing the stories within your data reveals undiscovered insight
and sets off ideas, everywhere. And it informs what you do next.
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43. Smarter customer
segmentation.
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Interactive marketing dashboards: making data make sense

44. Smarter customer
segmentation.
Vivid and meaningful
personas.
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Interactive marketing dashboards: making data make sense

45. Smarter customer
segmentation.
Vivid and meaningful
personas.
Fresh ideas for
personalised
campaigns.
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46. Apteco Orbit™
is a web-based interactive
dashboard that makes
the data in your Customer
Relationship Management
(CRM), Customer Data
Platform (CDP) or Marketing
Automation System (MAS)
make sense. Not just to data
analysts, but to everybody.
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47. Download our eGuide to learn more about the
benefits of interactive marketing dashboards.
DOWNLOAD NOW