This document discusses using predictive analytics to gain insights from past data and recognize patterns to forecast the future. It highlights how predictive analytics can help avoid past mistakes by developing better problem solving approaches. Managers are advised to understand predictive analytics methods to forecast sales, develop ways to improve sales, and run effective digital marketing campaigns.

1. A
PREDICTIVE
ANALYTICS
PRIMER
BY- GURYASH SINGH DHALL

2. ANALYSIS OF ARTICLE BY :
THOMAS H. DAVENPORT

3. NOBODY CAN SEE THE

4. BUT TO GET AN INSIGHT OF
FUTURE WE CAN USE

5. FROM THE PAST DATA WE
CAN FORM PATTERNS THAT
FOLLOW

6. TO AVOID MISTAKES WE
COMMITED EARLIER

7. USE BETTER APPROACH
FOR “PROBLEM SOLVING”

8. BUT BE CAREFUL OF FAULTY
ASSUMPTIONS !

9. INSIGHTS FOR MANAGER

10. UNDERSTAND METHODS TO
FORECAST SALES

11. DEVLOPING METHODS TO
IMPROVE SALES

12. WAYS FOR EFFECTIVE DIGITAL
MARKETING CAMPAIGN