Future Female Mentoring program kicked off on Wed 22.8.2018.

2. 17:00-17:30 Registration and Networking
17:30-17:40 Introductions: Future Female and Fondia
17:40-18:05 Legal Issues Entrepreneurs need to know by Nea Welling, Legal Counsel
18:05-18:45 The difficulty of building new by Tiina Zilliacus
18:25-18:45 Case: My startup journey by Hanna Lilja
18:45-19:30 Expectation discussion & setting the mindset in groups
19:30-20:00 Networking, Closing the Meetup

3. Future Female is a network of likeminded women, who are
inspired by new ideas and the world of digital
opportunities
- women, who are driven and passionate about things both
in their business as well as private life.
Future Female is for women, who work, use or are
interested in technology.

4. 4
Fondia today
Over 140
lawyers
8 cities in
Finland
14 years Tallinn
GGI
DigitalizationStockholm
Financial
Times
Innovative
Lawyers
LDaaS
Nasdaq
First
North
Gothenburg

5. • Entirely or partially outsourced service
package that covers all of your
company’s legal needs
• Like your very own in-house legal
department, we know your business
activities and operate proactively
• Named lawyer team tailored to match
your needs + benefit of our
110+ specialised lawyers
• Flexible, scalable and easy to budget
5
LDaaS – Legal Department as a Service
What?

6. Nea Welling
Legal Councel, Fondia
Legal Issues Entrepreneurs
need to know
@fondia

7. Future Female mentoring program 22 August 2018
The 10 Legal Commandments of a
Startup Company

8. 8
1. Who are you starting the company with?
© Ilya Pavlov @ Unsplash

9. 9

10. 10 © 드림포유 @ Flickr (CC BY-ND 2.0)
2. Shareholders’ Agreement – don’t leave rules unwritten (and
non-existent)

11. 11
3. Identify the legal and regulatory issues that might affect your
business
© Olu Eletu @ Unsplash

12. 12 © James Sutton @ Unsplash
4. Protect the company’s IPR
from the very beginning

13. 13 © Thomas Martinsen @ Unsplash
5. All IPRs should be assigned to the Company - ALWAYS

14. 14 © Dương Trần Quốc @ Unsplash
6. Invest in good contract templates and
T&Cs – You want to negotiate on your own
terms

15. 15
© JC Dela Cuesta @ Unsplash
7. Bear in mind the cultural and legal differences when
doing international business and contracts

16. 16
8. Take care of privacy and
data security issues
© Scott Webb @ Unsplash

17. 17 © Braden Hopkins @ Unsplash
9. Prepare for financing rounds and exit from day one

18. 18
10. Focus on your core competence
© Clay Banks @ Unsplash

19. Microsoft Flux 18.10.2017
19
How Can We Help You?

20. 20
Establishment of a Limited Liability Company
• Fixed price: 1000 € + VAT
• We ask you for the requisite information and
draft all the necessary documentation
• We file for the establishment on your behalf (by
using a Power of Attorney)
• Includes all the advice you need in connection
with the establishment of the company
• Trade register fees will be charged separately
• Price does not include the minimum share
capital of 2 500 € or the establishment of a
company bank account
Service Packages
Shareholders’ Agreement
• Fixed price: 1200 € + VAT
• A full-fledged SHA with all the common clauses
• We ask you for the requisite information and
draft the SHA
• Includes a meeting where the draft is gone
through and the first round of amendments to
the agreement
• Extra work after the first round of amendments
is done at an hourly rate
• Only one role: founder/employed shareholder –
investor SHAs are also available, ask us for a
price quote

21. • A designated team of lawyers, with a team e-mail address, for the delivery of your service.
• Survey on the legal risks helps you to focus on taking care of the right things. The lawyer making the
survey acts as the lawyer of your company and is responsible for the legal as well as the phone
support.
• Access to MyFondia – Our unique digital cooperation, communication and planning platform.
• Virtual Lawyer is a reliable legal database drawn up by Fondia’s experts. It includes over 1700 articles
and over 150 document templates. With the service you are able to sort out legal issues
independently as well.
• Call & Check gives quick answers and advice to your company’s legal issues on weekdays during the
office hours. If you are not able to reach your lawyer, please leave a voice mail or send an SMS. Your
lawyer will get back to you at the latest the next business day.
Exception: The service does not include contract negotiations, legal research and preparation of
written responses, familiarization to the documentation orpreparation for the documents or other
broader orders.
21
Start-Up Legal Support – 500 € / month

22. • Corporate Management
• Financing Rounds
• Business Agreements
• IPRs
• Employment Contracts
• Incentive Schemes
• Competition Law
• And many more topics!
Fondia Trainings:
http://www.fondia.com/services/training-sessions
See older sessions at:
https://www.youtube.com/user/FondiaAcademy
22
Trainings

23. Nea Welling
Senior Legal Counsel
+358 20 7205 481
nea.welling@fondia.com

24. Tiina Zilliacus,
Serial Entrepreneur, Advisor, Business
Angel
Mentor for the Experienced Group
The Difficulty of Building New
@tiinazilliacus

25. Future Female co-
mentoring kick-off
22.8.2018
Tiina Zilliacus
Serial Entrepreneur, Advisor, Business Angel

26. A Great, New Concept?

27. Crystallized, Distilled One
Sentence + Distinctive Name

28. Easy to test in various ways

29. Collects followers, support and
help naturally

30. Building the new until
product-market fit and
beyond is hard

31. We as entrepreneurs and
humans are full of natural bias

32. World is full of unknown and
markets change – idealism will
meet realism

33. Everything tends to take twice
as much time and money, and
sometimes that is not enough

34. To which problems co-
mentoring can be a
solution?

35. Friendly environment to test
your story and get feedback

36. Accelerate learning and avoid
simpler mistakes via others
experiences

37. Get support and new contacts,
entrepreneurship can be a
lonely road

38. Re-enforce your identity as
#newbuilder, “sharpen your
saw”

39. You get what you give.
Commit. Listen. Share. Give.

40. In some teams shared mental
state heightens, group flow
emerges…

41. …output becomes superior
to anything anyone could
create on their own.

42. Let’s get to know each
other!

43. Hanna Lilja,
CEO & Co-founder, Momzie
Mentor for the Early Stage Group
Case: My Startup Journey
@_hannalilja

47. Momzie iOS launch
2.5.2016
:
:

50. Julkaistu: 7.2.2017 13:07

51. DON’T BE TOO OPTIMISTIC WHEN BUILDING
YOUR STARTEGY
(DON’T ASSUME, DO YOUR HOMEWORK!)

52. LEARN FROM OTHERS MISTAKES

54. Failure is a bruise, not a tattoo

55. Avainluvut – palaute ja sitoutuneisuus
9/10 käyttäjistä suosittelisi
Momzieta tuttavilleen
Yli 70% käyttäjistä löytänyt
uuden äitikaverin
Yli 75%
on kokenut uuden
äitiystävän itselleen
tärkeäksi ja kanssaan
saman henkiseksi
Yli 95% käyttäjistä
jatkanut keskustelua
matchin jälkeen.
46-53%
38%
19-26%
KK +1 KK + 2 KK + 3
Momzie Lifestyle sovellukset, keskiarvo
Käyttäjien pysyvyys
28%
23%
28–37%

56. Let’s go!

57. THANK YOU!